Sensory Aspects of Retailing: Theoretical and Practical Implications

Sensory elements are an important aspect of both offline and online retail stores and can non-consciously influence consumer judgments and purchase behavior. In offline settings, ambient factors like scent, lighting, and music have been shown to influence customers’ shopping experiences and their buying behaviors. For online retail outlets, sensory factors related to color, display patterns, and layouts can have significant effects on consumer behavior. Sensory elements have strong managerial relevance since they can non-consciously influence behaviors and because they are relatively easy to change; for example, it requires minimal effort to change the lighting or the music at a physical retail store or the display pattern for an online store. The eight papers in this special issue address theoretical and practical issues related to how different sensory elements can strongly influence retail practices. These papers focus on underexplored topic areas and also on emerging technologies, which stimulate thoughts for further research in these areas.     

虚拟公司治理视角下国有企业产学研公共地悲剧治理研究——基于寻租、合谋、机会主义行为抑制的中介效应检验

由于受到寻租、合谋、机会主义等行为的影响，我国产学研战略远未达到预期目标。虚拟公司的公司治理理论可以为产学研在理论和实践上的发展提供引导。经验性研究揭示了在寻租、合谋、机会主义行为中介效应下，产学研虚拟公司治理对产学研公共地悲剧治理的微观促进机理。因此，我国应优先完善产学研虚拟信息披露，再逐步优化其他虚拟公司治理要素，使产学研尽早摆脱被动局面。     

中国粮食虚拟水驱动效应与空间联动分析

以中国粮食虚拟水为主要研究对象,运用LMDI指数分解法,对粮食生产用水量的驱动效应进行分解,从结构、粮食产量、经济发展和人口规模4个重点驱动效应方面实行量化研究,并利用geoda软件求得莫兰指数,分析粮食用水量的空间相关性以及其各种驱动效应在省际间的影响,并针对中国粮食生产用水的现状提出建议。     

Some issues in blockchain for accounting and the supply chain,with an application of distributed databases to virtual organizations

This paper reviews some recent blockchain‐based applications for information capture, distribution and preservation. As part of that review, this paper examines two key concerns with current blockchain designs for accounting and supply chain transactions: data independence and multiple semantic models for the same information distribution problem. Blockchain applications typically integrate database, application and presentation tiers all in the same ledger. This results in a general inability to query information in the ledger and other concerns. Further, since most applications appear to be private blockchain applications, there is a concern of agents needing to accommodate multiple blockchains depending on who their trading partners are and what they request. Finally, this paper uses a distributed database to design a ‘blockchain‐like’ system for virtual organizations.     

The Impact of Students’ Cultural Intelligence on Their Psychological Safety in Global Virtual Project Teams

This study addresses a call for the design and implementation of course curricula that prepare students to develop their CQ and gain experience working with peers on global virtual project teams. We explored how US-based and Peru-based students’ cultural intelligence (CQ) impacted their sense of psychological safety (PS) during a month-long global, virtual team project. We also examined the students’ people-focused (PF) and task-focused (TF) behaviors as mediators of the CQ-PS relationship. The results of mediation analyses provide support for our hypothesis that the relationship between cultural intelligence and psychological safety will be mediated by people-focused behaviors. Finally, we provide a model and suggestions for virtually bringing together students from different countries to collaborate on a global virtual project, and avenues for future research. Here we encourage a focus on a curriculum that educates students about their cultural intelligence and ways to develop psychologically safe learning environments. We also highlight the potential learning for faculty teaching such courses, and note how our experience collaborating with our counterpart in Peru constituted a fractal of what our students were experiencing on their global projects.     

基于多软件平台的机电液一体化虚拟试验方法

提出一种针对复杂机电液系统的虚拟仿真试验方法,分别在ADAMS、AMESim、MATLAB/Simulink软件中建立机械子系统、液压子系统和控制子系统模型,并基于软件间接口技术,建立动态数据共享通道,实现系统的全面仿真分析,为系统设计与优化、控制策略选择等提供依据.该方法对于复杂机电液系统仿真分析具有普遍适用性,对缩短产品开发周期、降低产品研发成本、减轻仿真工作复杂性具有重要意义.     

虚拟品牌社区顾客体验会带来其价值共创行为吗--基于手机虚拟品牌社区的实证研究

本文以顾客体验为切入点,基于价值共创理论、心理所有权理论和互惠规范理论,并运用于S-O-R理论框架,构建了虚拟品牌社区下,顾客参与价值共创行为产生的影响路径模型,通过问卷调查与实证分析得出:第一,顾客信息体验和娱乐体验越强,其参与价值共创的意愿程度越高,心理所有权部分中介了二者的促进关系;互动体验强化了社区顾客的心理所有权,并经由心理所有权的完全中介提高其参与共创意愿。第二,顾客参与共创意愿程度越高,其价值共创行为就越容易出现,社区的互惠规范正向调节了二者的关系。     

Engaged,but with what? Objects of engagement in technology-aided B2B customer interactions

ABSTRACT

Using new technologies in customer interactions is a popular way of trying to increase customer engagement. It is, however, unknown how such efforts by marketers’ affect engagement, and particularly to what that engagement relates to. By analysing interview and observation data, the engagement manifestations of customers of a B2B company using virtual-reality technology were studied. The results show that customer engagement can be targeted at not only brands or firms but also the service the firm offers or the technology that enables the service. It is argued that the different objects of engagement can coexist and support each other but engagement with the firm is less susceptible to fluctuations. Marketers should be aware of what triggers customer engagement and what it is targeted at.     

基于无线生理传感器与虚拟现实技术的复愈性环境注意力恢复作用研究

基于卡普兰复愈性环境理论，运用脑机接口设备、智能腕带传感器等无线生理指标检测技术，测试大学生被试人群在沉浸式虚拟现实(VR)情境下，对4种复愈性环境及城市环境在注意力恢复和压力减轻方面的反应及其作用强度，获得被试在不同环境中脑电、心率、肌电的客观生理数据。采用非参数统计方法R语言对数据进行分析。结果显示，多数被试在复愈性环境中较城市环境表现出更好的注意力恢复效果。其中具有逃离性和迷人性特征的自然环境，复愈效果最为明显；在虚拟现实环境中，观赏城市环境图片也具有一定的复愈效果。     

滨州市社会养老服务体系完善研究

滨州市人口老龄化形势非常严峻,为积极应对人口老龄化带来的压力和挑战,滨州市不断推进社会养老服务体系建设,在推行敬老院“一院两制”管理模式、发展社区村办独立型老年公寓、建立政府购买居家养老服务制度、推行“爱心时间银行”储蓄卡制度等方面取得了成功探索。为进一步推进滨州市社会养老服务体系建设,提出了鼓励社会力量兴办养老事业、加快完善养老服务机构建设、建立虚拟养老院、推行居家养老有偿服务等建议。