Customer value: The next source for competitive advantage

Driven by more demanding customers, global competition, and slow-growth economies and industries, many organizations search for new ways to achieve and retain a competitive advantage. Past attempts have largely looked internally within the organization for improvement, such as reflected by quality management, reengineering, downsizing, and restructuring. The next major source for competitive advantage likely will come from more outward orientation toward customers, as indicated by the many calls for organizations to compete on superior customer value delivery. Although the reasons for these calls are sound, what are the implications for managing organizations in the next decade and beyond? This article addresses this question. It presents frameworks for thinking about customer value, customer value learning, and the related skills that managers will need to create and implement superior customer value strategies.  

On the evaluation of structural equation models

Criteria for evaluating structural equation models with latent variables are defined, critiqued, and illustrated. An overall program for model evaluation is proposed based upon an interpretation of converging and diverging evidence. Model assessment is considered to be a complex process mixing statistical criteria with philosophical, historical, and theoretical elements. Inevitably the process entails some attempt at a reconcilation between so-called objective and subjective norms.  

有限理性条件下的进化博弈理论

本主要讨论进化博弈论的思想、方法、意义和发展前景。章第一部分讨论了有限理性对博弈论理性基础的影响；第二部分介绍了进化博弈论的思想和分析框架，并以一般两人对称博弈和鹰鸽博弈为例作了具体讨论；第三部分对进化博弈论的理论和应用价值，以及进化博弈论的发展前景作了总结和讨论。  

我国发展低碳经济的思路与对策

以低能耗、低污染、低排放为基础的低碳经济是人类社会的一大进步,国外已采取多种措施发展低碳经济.而环境恶化和能源短缺将是今后我国发展过程中最大的瓶颈.中国积极实施节能减排,促进低碳经济发展,构建生态文明社会,已经成为不可逆转的时代趋势.我国如何在未来的发展中实现低排放、低能耗的增长,需要有积极的战略规划和对策措施,特别是要在政策上、法律上予以支持和保障.  

对区域旅游合作研究中几个基本问题的认识

区域旅游合作实践在我国已有20年的发展历史，但合作实效却始终处于低水平的状态，有关的理论研究也难以服务于实践，因此，有必要对区域旅游合作问题进行深入探讨，以提供对实践的反思与理论上的补充。提出对区域旅游合作研究中几个基本问题的认识，为今后的深入探讨奠定基础。  

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二00一年，我考入A市C大学，为了方使与家人、同学联络，准备购买一部移动电活。由于我家住A市，小灵通以它的低话费优势成为我的首选。正在这时，A市网通公司与C大学联手推出一项面向全体在校学生及教职员工的优惠政裳，即交两百元抵押金，免费赠送一部小灵通，毕业前退机，押金全部返还。  

论金融中心形成的微观基础—金融机构的空间聚集

本重点探讨了金融中心的聚集效应和外部规模经济效应，并运用企业区位选择理论分析了金融机构选址决策的重要决定因素，重点分析了金融中心城市的竞争中，吸引金融机构空间聚集的地方政府有所作为的四大领域：地区成本优势、人力资源的规模与质量、电信设施的先进性与安全可靠性以及监管环境与税收制度。  

Customer loyalty: Toward an integrated conceptual framework

Customer loyalty is viewed as the strength of the relationship between an individual’s relative attitude and repeat patronage. The relationship is seen as mediated by social norms and situational factors. Cognitive, affective, and conative antecedents of relative attitude are identified as contributing to loyalty, along with motivational, perceptual, and behavioral consequences. Implications for research and for the management of loyalty are derived. His research interests include consumer decision making, information processing, and consumer loyalty. He has published in theJournal of Consumer Research andAdvances in Consumer Research. His research interests are consumer information processing, persuasion cues in advertising, and international marketing. His articles have appeared in theJournal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, andCanadian Journal of Administrative Sciences as well as in a number of conference proceedings.  

AHP及其应用

本文对AHP的理论核心及发展历史作了一定的阐述，并就AHP对非一量事件多目标决策问题建立定量决策模型作了初步探讨，在此基础上，给出了AHP应遵循的四个基本原理。  

房价与地价关系的实证检验:1999-2002

本文以 1 999- 2 0 0 2年土地季度价格指数和房地产季度价格指数为样本 ,通过格兰杰因果关系检验和回归分析 ,对房价与地价间的影响关系进行了分析 ,得出长期内房价走势决定地价走势、短期内两者存在相互影响的结论 ,并得到一些有意义的相关推论