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1.
The rapid industrialization and growth across the world have fostered the consumption of luxury fashion brands. Electronic word-of- mouth on social media (eWOM) is fast becoming an effective and germane strategy to engage luxury consumers through posting pictures, sharing reviews, and communicating information on platforms like Facebook, Instagram, and TikTok. Extant research has not examined the antecedents and drivers that lead to eWOM behavior. We leverage self-congruity theory and through its focal lens, our study addresses this research gap through a survey conducted with 453 consumers in Mexico, Latin America's fastest growing market. Our results indicate that need for status, susceptibility to normative influence, and luxury brand involvement, moderated by authentic pride and social media influencers lead to eWOM behavior on social media. We also demonstrate that luxury brand involvement and susceptibility to normative influence mediate the relationship between need for status and eWOM behavior on social media. The study provides important implications to managers and researchers by suggesting long-term actionable strategies for growth that can help luxury firms develop a sustainable competitive advantage over rivals and competitors.  相似文献   
2.
In today’s online environment, consumers and sellers interact through multiple channels such as email, search engines, banner ads, affiliate websites and comparison-shopping websites. In this paper, we investigate whether knowing the history of channels the consumer has used until a point of time is predictive of their future visit patterns and purchase conversions. We propose a model in which future visits and conversions are stochastically dependent on the channels a consumer used on their path up to a point. Salient features of our model are: (1) visits by consumers are allowed to be clustered, which enables separation of their visits into intra- and inter-session components, (2) interaction effects between channels where prior visits and conversions from channels impact future inter-session visits, intra-session visits and conversions through a latent variable reflecting the cumulative weighted inventory of prior visits, (3) each channel attracts inter-session and intra-session visits differently, (4) each channel has different association with conversion conditional on a customer’s arrival to the website through that channel, (5) each channel engages customers differently (i.e., keeps the customer alive for a next session or for a next visit within a session), (6) the channel from which there was an arrival in the previous session can have an enhanced ability to generate an arrival for the same channel in the current session (channel persistence), and (7) parsimonious specification for high dimensionality in a low-velocity, sparse-data environment. We estimate the model on easy-to-collect first-party data obtained from an online retailer selling a durable good and find that information on the identities of channels and incorporation of inter- and intra-session visits have significant predictive power for future visitation and conversion behavior. We find that some channels act as “closers” and others as “engagers”—consumers arriving through the former are more likely to make a purchase, while consumers arriving through the latter, even if they do not make a purchase, are more likely to visit again in the future or extend the current session. We also find that some channels engage customers more than others, and that there are interaction effects between the channels visited. Our estimates show that the effect of prior inventory of visits is different from the immediate prior visit, and that visit and purchase probabilities can increase or decrease based on the history of channels used. We discuss several managerial implications of the model including using the predictions of the model to aid in selecting customers for marketing actions and using the model to evaluate a policy change regarding the obscuring of channel information.  相似文献   
3.
This research aims to examine how the website quality affects the intention of digital library users to use the website by considering factors of user's attitudes, online co-creation experiences, and electronic word-of-mouth. The statistical population of the research is composed of the users of Astan Qods Razavi digital library, which is one of the oldest digital libraries in Iran. Data was collected from 402 participants who use the library and analyzed in SPSS and PLS softwares. Construct validity was assessed and confirmed using convergent validity and divergent validity. Data reliability was assessed and confirmed using Cronbach's alpha and composite reliability. The research confirms that website quality affects the attitudes of users towards the website and their intention to participate in online co-creation and eWOM. The effects of user's attitudes to the online co-creation experience, eWOM, and intention to use the library, as well as the effects of the online co-creation experience and eWOM on the intention to use the digital library were also confirmed. Considering the results of the research, it is recommended to digital libraries to provide an efficient user-friendly website designed to increase user participation and establish close contact with them and in this way increase their intention to use digital library services.  相似文献   
4.
基于战略和复杂双重维度,剖析阿里巴巴商业生态系统形成逻辑。结果发现:较强的战略控制力有利于强化平台商业模式,催生跨行业多样化平台,继而推进生态内信息化不断深入发展;随后,商业生态系统积蓄丰富的共享数据资源,打开资源交易和创造边界,提升生态主体能力的同时重塑生态系统属性;有着更强复杂应配力的生态主体不断探索商业模式创新,生态内外的创新扩散催化商业生态系统竞争,进一步强化复杂应配力。在核心企业战略控制力和生态主体复杂应配力的双重作用下,商业生态系统呈现前生态状态、生态内卷、生态扩散和生态共生4种不同状态。  相似文献   
5.
为避免均衡性原则适用的模糊抽象,具体化成为学界共识,量化方法颇受关注。阿列克西设计的“权重公式Wij”的影响力较大,发挥着定序量化分析的功能,但公式的适用范围受限及构成要素的赋值不当,降低了其应用价值。解决问题的关键在于重构“权重公式”的适用框架,法经济学的分析方法能强化公式的适用能力,使量化过程更具客观性。在以利益为核心的成本收益分析框架下,“权利”作为公式的适用对象,经必要变量的逻辑改进,“权利”的保护强度作为公式的构成要素;经济学上的价值及“权利”的损害导向确立公式的量化基础,继而“权利”能实现货币等价或价值评估。尤其基于经济学的替代理论,“权利”之间构成了新的权衡模型:“权衡公式Bij。”在“权衡公式”的结果判定上,Bij≥1,手段不符合均衡性,不应改变“初始状态”下“权利”的比例关系;Bij<1,手段符合均衡性,且尽力选择使Bij值更小之手段。“权衡公式”兼具体系化与精细化分析能力,保持了严密结构和强操作性,为更普遍的实践应用提供新思路。在“权衡公式”与成本收益分析的关系上,它是一种融合成本收益分析的均衡性判断。  相似文献   
6.
刑事涉财产执行程序因采取移送执行模式而被误认为不存在申请执行人,使得刑事涉财产执行程序及其衍生的案外人权益救济程序过分依赖执行法院的职权主义。在刑事附带民事诉讼裁判、追缴或责令退赔违法所得并返还被害人判项、责令被免予刑事处罚的被告人赔偿被害人损失判项的执行程序中,案外人权益救济程序原则上应以被害人为申请执行人,并参照适用民事强制执行程序中的案外人权益救济制度。其他刑事涉财产执行程序应以检察机关为申请执行人。除非出现被执行人逃避执行或者案外人对执行标的提出排除执行请求等特殊情形,作为申请执行人的检察机关通常无须现实参加执行程序。  相似文献   
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This article offers a bottom‐up contribution to the fixity–motion literature. It aims to unravel the apparent contradiction of real estate spatial fixity in Spain, which is portrayed both as a barrier to accumulation and as a unique source of investment by different capitalist actors. Empirically, it describes the shifts in real estate ownership and changes in profit‐making strategies that have taken place across the real estate sector during the crisis years, and the role of the state in these shifts. The article asserts that the idea of spatial fixity representing a spatial barrier for accumulation does not necessarily apply in the Spanish case. It further claims that the tensions in capital circulation through real estate are not only to be found in the action of time, but in different state strategies pursued by various actors. The opposing representations of fixity are the result of state regulation of interest rates, taxation and risk weighting. The state also increasingly promotes land rents as a source of liquidity creation.  相似文献   
10.
[目的]发展现代农业是促进我国经济社会快速发展的必然要求,结合当下现代化农业的发展情况,对黑龙江省农业综合开发进行评价,探讨多种农业发展的模式,为加快黑龙江省城镇化进程提供助力,为黑龙江省发展现代农业提供理论依据。[方法]通过实地调查法和文献查阅法对相关的研究内容进行汇总和分析。采用层次分析法(AHP)从基础资源设施、科技应用、生态建设、经济效益、政府管理、农村发展6个方面23个指标对黑龙江省农业综合开发进行评价,结合现代农业发展的趋势和黑龙江省农业业态配置情况,为黑龙江省未来农业发展模式提出建议。[结果]黑龙江省农业综合开发的评价指标体系中,生态建设和经济效益方面的权重值比较大,均为0.281 6;而农村发展、基础资源设施和政府管理水平有待提高。综合来看,黑龙江省农业综合开发整体较好,但是在其他方面存在发展不均衡的现象。[结论]黑龙江省农业综合开发进程良好,在农业发展中,基础资源设施、政府管理水平和农村发展水平都有待提高。今后,政府应该加强管理,重视生态文明建设,优化产业结构,发展"农业+生态"、"农业+旅游"、"农业+产业"等多种农业综合发展模式,促进黑龙江省农业更快速地发展,进而提升黑龙江省整体的城镇化水平。  相似文献   
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