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Sporadic studies on the global norm of national treatment for patent uncertainties (NTPU) urge for insights of changes as well as for clarification to discrepancy. This global norm has been a concern for policy makers and practitioners for over a century, as a socially and strategically more significant matter than before for multilateral cooperation given the active technology transfer across borders. To fill in the void and extend prior studies, we examine the global compliance of NTPU from the perspective of patent pendency and granting by addressing three relevant questions: (1) Is NTPU upheld within countries? (2) How does NTPU diverge across countries? (3) How does NTPU change, as an outcome, over time? Based on the institutional theory, lagged regression modeling and longitudinal comparison of US and Chinese patenting, our findings reveal that: (1) NTPU is overall upheld because equality in pendency is demonstrated in both countries and in US granting, and foreigners are even favored for Chinese granting. (2) NTPU is comparatively divergent between the countries in pendency and granting due to national variations. (3) Regressive and progressive changes in NTPU are evidenced since both countries provide equal or higher granting, but longer pendency than before. Our findings contribute to theories by providing new insights to the global norm of national treatment and institutional theory from the perspective of patent uncertainties. We make novel empirical contribution to address NTPU changes of the top patent filing countries and methodological contribution to the longitudinal comparative study. The results also provide implications that concern policy makers and practitioners to handle patent uncertainties across borders.  相似文献   
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绿色消费是我国推进生态文明建设所倡导的消费行为,本文将社会规范划分为描述性规范、动态描述性规范和命令性规范,探讨了社会规范对绿色消费的影响及作用机制。通过两个实验研究发现,描述性规范、动态描述性规范、命令性规范对绿色消费的促进作用显著,三者对绿色消费的促进作用无显著差异;描述性规范、动态描述性规范会激活消费者的个人规范,个人规范在描述性规范、动态描述性规范影响绿色消费过程中发挥部分中介作用;命令性规范会引发消费者的后果认知,进而激活个人规范,后果认知与个人规范在命令性规范影响绿色消费过程中发挥完全中介作用。因此,可以发挥描述性规范、动态描述性规范对绿色消费的引导示范作用和命令性规范对绿色消费的监督作用,激活绿色消费的个人规范水平,更为有效地促进绿色消费。  相似文献   
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Internationally, academic hospitals are giving increasing attention to diversity management. This paper sheds light on the actual praxis of cultural diversity management by professionals in workplace interactions. An ethnographic study in a Dutch academic hospital showed that normalization practices were obscuring diversity issues and obstructing inclusion of cultural minority professionals. The normalization of professionalism-as-neutral and equality-as-sameness informed the unequal distribution of privilege and disadvantage among professionals and left no room to question this distribution. Majority and minority professionals disciplined themselves and each other in (re)producing an ideal worker norm, essentialized difference and sameness, and explained away the structural hierarchy involved. To create space for cultural diversity in healthcare organizations in the Netherlands and beyond, we need to challenge normalization practices.  相似文献   
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Despite the growing popularity of green hotels, there remains a dearth of research examining travelers’ intentions to choose green hotels. The study addresses this research gap by developing and testing an integrated model of green hotel behavior in an emerging market of India. We use a sequential approach of SEM and fuzzy set qualitative comparative analysis on 347 responses collected from Indian travelers to gain a more in-depth understanding of the role of biospheric value, green trust, willingness to pay premium, attitude, subjective norms, and perceived behavioral control in determining green hotel intentions. The findings show that presence of green trust is a significant and necessary condition for green hotel choice. Additionally, absence of willingness to pay premium, biospheric value, attitude, and subjective norm were found to deter travelers from choosing green hotels. These findings offer unique insights for managers in developing marketing strategies to enhance travelers’ green hotel adoption.  相似文献   
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The number of review websites has increased within the past years since more people rely on online reviews to help their decision-making process. Previous studies have either focused on the attributes of the content posted on review websites (i.e., reviews) or customers’ behavior concerning their selection of review website on which to post reviews. This study, however, extends the Technology Acceptance Model (TAM) to investigate the factors that influence individuals’ restaurant review website adoption behaviors to read reviews and make dining decisions. In addition, this study will look at the differences in individuals’ perceptions of various restaurant review websites (i.e., Yelp vs. others). The findings revealed the role of influential factors on individuals’ review website adoption and dining decisions as well as the differences in proposed structural relationships among various restaurant review websites.  相似文献   
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Greening is one of the most important issues faced by the tourism industry today. Nevertheless, theoretical and empirical research on young travelers’ sustainable behaviors is scarce. This study developed a conceptual framework involving biospheric value, environmental concern, environmental awareness, ascribed responsibility, and moral norm in order to better explain young travelers’ pro-environmental decision-making process. A total of seven hypotheses were proposed and tested using structural equation modeling. Results revealed that the postulated theoretical model satisfactorily accounted for three dimensions of young tourists’ environmentally responsible intentions; the study variables are all significantly related; and the mediating impact of moral norm and environmental concern was evident. Moreover, the prominent role of moral norm in forming intentions was noteworthy. Our findings from the invariance test further indicated that environmental awareness and ascribed responsibility acted as moderators. The implications of these results are discussed.  相似文献   
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The main goal of this research was to merge the theory of planned behavior and the norm activation theory into one model and test its applicability in an environmentally responsible museum context. A filed survey was conducted at museums. Structural equation modeling was used to test research hypotheses. Results of the structural model comparisons revealed that the prediction power of our integrated model was superior to that of the theory of planned behavior and the norm activation theory. The proposed relationships among research constructs were generally supported. The mediating role of study variables was established. Additionally, the salient role of personal norm and attitude in generating museum travelers’ pro-environmental intention was identified. Overall, there was a strong support for the proposed theoretical model.  相似文献   
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基于关键事件法和解释学的研究方法,以不良顾客自身的消费经历作为研究对象,阐述在有同属顾客干预的情景下不良顾客的反应模式以及背后的机制。通过对于115个有效关键事件的分析,得出了4种不良顾客受到同属顾客干预时的反应模式,包括立即终止、渐变衰弱、变本加厉和继续放纵四种类别;并归纳出有4种解释机制影响着不良顾客反应模式的变化———社会规范、成本与收益效应、社会支持和面子机制。这些机制分别受到不同因素的影响,企业管理者可以通过操控这些因素来服务于自己的管理实践。  相似文献   
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