“Towards a co-creation framework in the retail banking services industry: Do demographics influence?”

Although many firms profess to adopt a customer-centric approach many are yet to embrace the notion that value is not solely created within the boundaries of the firm, that it is created co-jointly with outside parties. As such, value co-creation has increasing importance in modern marketing, impulsed by Service-Dominant Logic. While co-creation is a hot-topic in the marketing literature, services marketing literature recognizes the impact of demographic characteristics in consumer behavior. However, literature analysing the effects of demographics in co-creations models is very scarce.Therefore, the aim of this paper is to examine a set of outcomes of co-creation (satisfaction, loyalty and WOM) from a customer perspective. More, this research also analyses the potential moderating effect of demographic characteristics such as gender and age in this co-creative framework.The results show that co-creation directly affects customer satisfaction, customer loyalty and WOM. Co-creation also results in increased levels of customer satisfaction, which in turn mediates the effect of co-creation on customer loyalty and positive WOM. Data also reveal different patterns of behavior depending on gender and age.This paper contributes to the understanding of co-creation from a customer viewpoint. Firms should strive to foster co-creation initiatives as this can lead to increased levels of customer satisfaction, more loyal customers and the possibility of attracting new customers through positive WOM by current customers. Customers databases must be segmented for higher levels of marketing campaigns efficiency.     

Transformative service research and service dominant logic: Quo Vaditis?

This paper takes a closer look at the emerging topic of transformative service research (TSR) and compares its facets with the more established concept of the service-dominant logic (SDL). The paper thus contributes to both theory development and practical application. This work highlights the conceptual parallels in the two approaches, for example, their holistic approach, their systems thinking, addressing entities or actors within such system(s), inclusion of the wider environment, and their focus on the co-creative and interactive nature of well-being generation and value co-creation. The paper also reveals some differences, for example TSR’s focus on eudaimonic and hedonic well-being outcomes vs. SDL’s value co-creation. The paper concludes that both perspectives have merits, but could benefit from being used integratively. By comparing the areas of theory focus, practical application, value co-creation and co-destruction, intentionality, well-being and value concepts, and TSR and SDL’s “logic”, the paper provides suggestions for future research.     

Considering the role of agritourism co-creation from a service-dominant logic perspective

In recent decades, providing production and service simultaneously has remained an unsolved problem in developing agritourism. This study adopted the concept of service-dominant logic, with a service blueprint to assist entrepreneurs in designing agritourism activities that will enhance the tourists' experience within four working farm field experiments. The results showed that agritourism activities with SDL design (experiment B) did not comprehensively enhance the experience of tourists learning agricultural knowledge. The agricultural activities (i.e., experience of rural culture) (experiment C) and other tourist behaviors (i.e., tourists' mutual engagement) (experiment D) were integrated with SDL agritourism activities in order to more effectively enhance the tourists' experience of agritourism and lead to an increase in tourists' intention to revisit and actual purchase of agricultural products. Based on our findings, rural culture and tourists' mutual engagement were critical for agribusiness to integrate the specific characteristics of internal service (e.g., agritourism activities or service strategy).     

软件开发生命周期各阶段的应用软件安全性测试

文章论述了软件开发生命周期中每个阶段添加的一系列关注安全性的活动,提出将安全测试整合到软件开发生命周期中,分析了软件安全性测试对测试人员的要求,并以一个SQL注入实例来具体说明安全性测试在软件开发生命周期各个阶段的重要性。     

软件开发生命周期各阶段的应用软件安全性测试

文章论述了软件开发生命周期中每个阶段添加的一系列关注安全性的活动,提出将安全测试整合到软件开发生命周期中,分析了软件安全性测试对测试人员的要求,并以一个SQL注入实例来具体说明安全性测试在软件开发生命周期各个阶段的重要性。     

SDL结构特点及其同步性能分析

本文概述新中国成立50多年以来,我国的外交工作从毛泽东、邓小平到江泽民,始终不渝地奉行独立自主的和平外交战略原则,同时,根据各个历史阶段面临的具体国际、国内环境的变化进行的有效的调整。     

Exploring value co-creation in Fan Fests: the role of fans

Abstract

Fan Fests have recently provided various opportunities for host cities, organizers, sponsors and fans, manifesting a modern intersected third place service setting (other than a stadium) where varied stakeholders can co-create value and sport experience and consumption can take different forms and shapes. Yet, although Fan Fests are becoming integral parts of mega-events, research has fallen short of capturing the unique nature of such value co-creation ecosystem, and the role of fans in such value co-creation environment. This paper takes up this challenge and explores the still evolving nature of the Fan Fest, using a primarily consumer and participant focused approach in order to explore the experiences of a Fan Fest and address questions of event construction, participation, organization and consumption. Drawing on SDL and Consumer Culture Theory perspectives we situate the role of fans in value co-creation in Fan Fests and provide implications for management and future research.     

LTE终端小区选择方案设计及实现

从LTE终端小区选择的高层协议入手,从适合小区和可接受小区驻留条件出发,分析 了小区选择正常过程,并对条件不满足的后续小区选择深入研究,设计了解决方案,给出 了相 应的设计流程,并利用SDL(规范说明与描述语言）和TTCN(树表结合表示法)协议仿真,产生 MS C(消息顺序图)。仿真结果表明,该方案有效地完成了协议所要求的小区选择功 能。     

LTE系统随机接入过程的实现

从LTE系统底层协议入手,结合具体实现,对随机接入过程进行了详细设计,并对随 机接入过程所涉及的具体问题进行了研究,包括PRACH时频资源的计算、响应信息的时 序接收、上行传输的时序控制以及异常情况下的处理及方案设计,最后利用规范说明与描 述语言(SDL）和树表结合表示法(TTCN)仿真,产生消息顺序图(MSC)。仿真结果表明,该 设计满足协议一致性规范。