Advertising to the masses: the effects of crowding on the attention to place-based advertising

Advertising situated in environments where people congregate or pass through on their way to somewhere else benefit from being placed in such high traffic areas. However, these strategically placed ads also suffer from conditions of human crowding that prevents them from being noticed and processed. We undertake a study of place-based advertising in a shopping mall using facial recognition software to determine the effect of human density on the attention directed to advertising. We find that as human density increases, attention to advertising decreases, but only to a point where it begins to increase again. Our research also finds that human density plays a moderating role on the motivation to process advertising.     

Neighbors and friends: How do European political parties respond to globalization?

This paper explores the relationship between globalization and party positions accounting for potential differences between left- and right-wing parties. The analysis is based on a panel model of 36 political parties in 18 Western European countries between 1970 and 2015. We find that right-wing parties move leftward in response to globalization, while left-wing parties do not alter their position. Additionally, we find that ideological party positions are affected by foreign parties’ positions of the same ideological bloc. These findings indicate that there is a convergence towards the left of the political spectrum due to right-wing party moderation.     

On the role of Islamic and conventional banks in the monetary policy transmission in Malaysia: Do size and liquidity matter?

This paper empirically investigates the impact of monetary policy on the credit supply of Islamic versus conventional banks of Malaysia using an unbalanced panel dataset over the period 2005-2016. While estimating the effects of three alternative measures of monetary policy on banks' credit supply, we include several bank-specific and macroeconomic variables in the specification as control variables. We provide strong evidence on the existence of the credit channel of monetary policy transmission mechanism in Malaysia. Yet, we show that Islamic banks respond considerably less to changes in monetary policy instruments as compared to their conventional counterparts. We also find that the monetary policy measures affect small-sized banks and less-liquid banks more as compared to large-sized and more-liquid banks. Our findings suggest that for an effective monetary policy, there is a vital need to consider the nature of Islamic banking while devising any monetary policy instruments to manage credit supply in the economy.     

An investigation of the moderating effects of current job position level and hotel work experience between technology readiness and technology acceptance

Rapid technology development has greatly changed the hotel structure in operation or customer relationship management. Most previous studies simply employed either the technology readiness index (TRI) or considered the technology acceptance model (TAM) to predict consumer behavior from the perceptions of consumers. Nonetheless, only limited studies, if ever any, integrated technology readiness (TR) into technology acceptance model in hospitality. Hence, to bridge the aforementioned research gap, the purpose of the present study is to advance and modify TAM by proposing a new research framework which integrates TR into TAM. Online questionnaire survey was conducted with hotel employees through a well-known survey company Qualtrics. Data were then analyzed by structural equation modelling. Findings indicate the direct relationship between technology readiness (TR) and technology acceptance (TA), and reveal the moderating effects of current job position level and hotel work experience on the proposed research framework. Implications are further discussed.     

The untold story of commodity futures in China

We investigate the behavior of commodity futures risk premia in China. In the presence of retail-dominance and barriers-to-entry, the term structure and momentum premia remain persistent, whereas hedging pressure, skewness, volatility, and liquidity premia are distorted by time-varying margins and strict position limits. Furthermore, open interest, currency, and inflation premia are sensitive to institutional settings. The observed premia cannot be attributed to common risks, sentiment, transactions costs, or data-snooping, but are related to liquidity, anchoring, and regulation-induced limits-to-arbitrage. We highlight the distinctive features of Chinese futures markets and assess the challenges posed to theories of commodity risk premia.     

Fear appeals and coping appeals for health product promotion: Impulsive purchasing or psychological distancing?

The prevalence of online health communities (OHCs) motivates health product companies to manipulate persuasion-based marketing strategies, including fear appeals and coping appeals, to promote health products. However, whether such a practice is effective remains unclear. Respondents may either impulsively purchase the recommended health products or simply distance themselves psychologically from the information. Building on protection motivation theory (PMT), this study uncovers the mechanisms behind these two coping responses to persuasive messages, namely, the impulsive purchasing and psychological distancing of OHC users. Correspondingly, we evaluated 366 valid questionnaires, and the results reveal that (1) when encountering fear appeals, perceived health threat can evoke cyberchondria, leading to psychological distancing; and (2) when encountering coping appeals, perceived response efficacy leads to product affection, fostering impulsive purchasing. This study provides new insights into the effects of persuasive messages for health product promotion in social commerce. Marketers should design appropriate persuasive messages to foster impulsive purchasing by generating individuals’ product affection and avoiding cyberchondria.     

利用ACE值构造QC-LDPC码

为进一步提升中短码长下准循环低密度奇偶校验(Quasi-cyclic Low-density Parity-check,QC-LDPC) 码的纠错性能，提出了一种综合短环数目和环连通性的QC-LDPC码构造方法。首先，采用Golomb规则构造QC-LDPC码，对基矩阵中的部分元素进行替换预处理，初步降低短环数目；其次，采用所提的利用近似环外信息度（Approximate Cycle Extrinsic message degree，ACE）的消环掩模算法来优化QC-LDPC码，使得掩模后的校验矩阵具有较大的ACE平均值，最终完成QC-LDPC码的构造。该构造方法简单、通用性强，在短环数目和连通性间进行了平衡。与只考虑减少短环数目、增大围长等方法相比，该方法构造的QC-LDPC码有更加优异的纠错性能。     

湛茂阳临港经济圈中阳江港比较优势产业定位研究

2012年"湛茂阳"临港经济圈发展设想的提出,为湛江、茂名、阳江发展港口经济带来新的模式,也为阳江港的发展带来了严峻的挑战。在粤西的2 200多公里海岸线上,港口泊位多达150多个,湛茂阳三大港口都希望通过合作,为三大港口的经济振兴带来一轮全新的飞越。然而,如何有效合作?在准备合作的道路上,阳江港应如何调整产业定位,实现阳江港经济的可持续发展,使湛茂阳的港口经济合作走向多赢是一个值到探讨的重要课题。笔者通过比较优势理论,采用定量分析的方法,寻找近3年阳江港产业的比较优势,尝试构思合适阳江港本土的优势产业定位,从而促进阳江港区域经济的发展,更好地迎接湛茂阳经济圈带来的机遇和挑战。     

论市、县级政府在旅游行政管理中的 “位”与“为”

本文对当前市、县级政府在旅游行政管理中的“无位”与“无为”原因进行了分析，并从政府行政组织的结构、体制与实施机制角度出发，研究如何解决旅游行政部门在旅游行政管理中的“位”与“为”问题。     

中俄天然气合作博弈分析

中俄两国在能源领域的合作受到全球越来越多的关注，中俄能源合作有着广阔的前景，但目前还存在一些具体的问题，石油管线的修建一波三折，天然气合作仍处在初级阶段。针对两国在天然气合作过程中出现的现象和问题，本文将运用博弈论思想做出具体的分析。