Curriculum assessment through a capstone course: a case study in hospitality and tourism programs

The purpose of this study was to develop a systematic process that other educational institutions and programs could follow to establish a consistent and accurate evaluation method for a capstone course. Hospitality industry professionals and hospitality management faculty were interviewed through focus-group discussions, and a post-focus-group survey was conducted to determine a weighted percentage for each of the nine determined content domains. A test blueprint for a hospitality management capstone course was developed to measure programmatic student learning outcomes based on the weighted domains determined through this study. The results provide a usable instrument for hospitality and tourism management programs to enhance their current assessment methodology.     

图纸管理信息系统的设计与实现

介绍了利用数据库、网络、计算机辅助设计(CAD)和条形码等计算机技术开发图纸管理信息系统的方法。通过企业局域网(Intranet)实现了图纸的网络化管理。     

试论涉农企业发展的困境及成因——以杨凌农业高新技术产业示范区为例

本文在调查分析的基础上,对杨凌涉农企业的特点及困境进行了归纳,对产生困境的原因进行了剖析,提出的对策与建议有:建立杨凌涉农企业规范蓝本和稀缺急需人才激励机制,设立杨凌农业保险基金和杨凌涉农企业融资库,大力推广涉农企业的产品品牌战略。     

Development of a service blueprint for the online-to-offline integration in service

Online-to-offline (O2O) integration refers to the incorporation of separate online and offline service processes into a single service delivery. Advances in mobile devices and information and communication technology enable the O2O integration, which has been applied to many services. This study proposes a new service blueprint, called the O2O Service Blueprint (O2O SB), which is specialized in visualizing and analyzing the service processes of the O2O integration. A comprehensive literature review and text mining analysis are conducted on massive quantities of literature, articles, and application introductions to understand characteristics of the O2O integration and extract keywords relevant to the O2O integration. Comparisons of the O2O SB with the conventional Service Blueprint and Information Service Blueprint validate that the O2O SB can address the limitations of existing service blueprints. An evaluation through expert interviews confirms the completeness, utility, and versatility of the O2O SB. The proposed O2O SB presents a complete picture of the entire service delivery process, whether online or offline. This SB helps users systematically understand the processes and formulate strategies for service improvement.     

中国国际采矿展发展战略构想

从中国国际采矿展和美国国际矿业展世界两大采矿展会的组织、观众、技术及影响力出发,深刻分析中国国际采矿展与美国矿业展的不同。为中国国际采矿展今后发展提出发展建议和措施。展会成功的核心是采矿行业先进装备技术和安全技术的引进和展示。结合我国煤炭行业形势及煤机制造业现状,为中国国际采矿展的发展提出了"立足我国煤炭行业,巩固行业地位,积极参与国际竞争,不断提升服务水平,力争培育出世界一流品牌展览会"的战略。提出了人才战略、品牌战略和发展战略3大展会战略构想。     

Conceptualizing visitor satisfaction management in heritage settings: an exploratory blueprinting analysis of Leeds Castle, Kent

Historic buildings are central to the cultural identity of European nations, many are also important tourist attractions, but their internal configurations are idiosyncratic, with steep narrow stairways, many passageways and tiny windows. These conditions present contemporary heritage managers with a range of problems relating to conservation, as well as presentation and visitor management. This paper examines the relationship between service design concepts and the management of visitors' experiences and satisfaction within a heritage setting, applying a modified service blueprinting approach, based on visit diaries and interviews with management, in an exploratory study of Leeds Castle, one of Britain's oldest historic houses. The limitations of the research method are considered, and the paper discusses the need for further research into the management of visitor experiences in the heritage sector of tourism.     

国外机械图纸的识读方法介绍

随着我国经济的迅速发展,很多企业会用到国外机械图纸。文章重点介绍快速看懂国外机械图纸的方法,认为识别图纸的画法、掌握图纸标注尺寸的方法和技术要求的表达、熟悉图纸上常见的符号及缩略词的含义是快速看懂国外机械图纸的有效方法。     

基层党建工作特色化、品牌化建设实践研究

论文基于马克思主义立场观点,通过大众化通俗化语言,以习近平新时代中国特色社会主义思想为指引,创建特色党建品牌,分别从“擘画蓝图,引领一流”“人民名义,劳动解放”“时代之问,劳动联合”三个切入点开展创新,打造特色。     

博弈论视角下市县级“多规合一”研究

研究目的:在生态文明体制改革大背景下,探索市县级"多规合一"利益相关者博弈策略,寻求实施"多规合一"的优化方法。研究方法:博弈分析、质性访谈、综合分析。研究结果:(1)政府内部纵向博弈分析结构,中央政府要加强监管力度;(2)政府不同部门间横向博弈,需要上级政府介入部门博弈,主导形成"一张蓝图";(3)政府与市场博弈分析表明,政府需要和企业充分对话磋商,实现从"管理"到"治理"的转变;(4)政府与社会博弈表明,政府要重视民众利益诉求,平衡公共利益和民众诉求。研究结论:推进"多规合一",需要合理构建央地关系,有效整合职能部门职责,加强政府和市场对话,充分回应民众利益诉求。     

营销渠道策略的系统化设计

营销渠道策略的系统化设计是提高企业核心竞争力的重要内容。本文对营销渠道体系的构建原则、决策要素进行了系统化的阐述,希望有利于企业建立营销渠道竞争优势。