Toward a new business model of retail industry: The role of brand experience and brand authenticity

While the customer-to-manufacturer (C2M) business model has received increasing attention as a new business model for e-commerce and retail industry, little is still known about it and the effect of its approach. This study aims to understand how brand-related stimuli in C2M environments affect customer responses as the worldwide COVID-19 pandemic. The outcomes reveal that the Sensory, affective, and intellectual aspects of brand experience positively influence brand authenticity. Brand authenticity has a positive effect on behavioral intention, such as reuse intention and word-of-mouth. Additionally, this research finds that social presence moderates the association between the sensory aspect of brand experience. Thus, this study can suggest a C2M business model as a means of sustainable operation of the retail industry to both researchers and practitioners in relation to the retail industry.     

人力资源柔性研究现状及其在中国商业银行实践新思考

通过理论基础、维度与测量、影响因素、组织绩效影响等4个方面对人力资源柔性研究现状做文献研究述评,并基于此提出研究与实践新方向,提出本土国情下中国商业银行人力资源柔性、创新能力以及创新实践的测量体系,探讨人力资源柔性与创新能力以及创新实践之间的影响关系,充分考虑外部环境对上述关系的影响,提出中国商业银行业务创新实践的概念模型。该模型有助于拓展人力资源柔性理论的实证研究,并基于研究成果深入剖析适合中国商业银行发展的人力资源柔性管理模式。     

Investment decision-making under economic policy uncertainty

It is widely established that economic policy uncertainty (EPU) affects investment decisions and performance, yet research in this area has overlooked the direct property investment market. This article seeks to rectify this and proposes a multistage multilevel analytical framework to offer new insights and a richness of findings. Using a news-based measure of EPU in the United Kingdom, and controlling for economic conditions, a national-level analysis reveals some evidence of Granger-Causality between EPU and total returns, indicating that pricing is responsive to uncertainty. These findings suggest that EPU is an important risk factor for direct property investments, with pricing implications. Differences in data and performance measure are important, however, with income returns unresponsive. A micro-level investigation begins to reveal some of the asset-pricing decisions underpinning the national results, indicating investors’ concerns for income streams are consistently high, regardless of varying EPU. Pricing can also cause changes in EPU, such as in the retail and industrial markets (increasingly linked through logistics) reflecting sector-specific stakeholder groups and newsworthy issues. This evidence highlights how important it is for policy-makers to understand the complex and bi-directional relationship, that indecision can undermine investment confidence and cause investment market volatility, in turn raising EPU.     

客户特征对商业银行信用卡业务盈利水平的影响

以中国商业银行的92837个信用卡客户为研究样本,根据客户的自然特征,运用两步聚类法对之进行分类,甄别出高盈利客户的特征。利用客户样本过去一年的交易记录测算各类客户对应的信用卡业务的盈利水平。以能给银行信用卡业务带来高盈利的客户为例,对其特征(包括自然特征和消费行为特征)与银行信用卡业务盈利水平的关系进行回归分析。研究结果显示:信用卡客户的自然特征和消费行为特征与商业银行信用卡业务的盈利水平具有一定相关性。提出:商业银行应运用数据挖掘技术精准识别高盈利客群、科学预估客户的盈利水平、合理配置营销资源以实现客户终身价值最大化。     

Young consumers in the digital era: The selfie effect

This article investigates a mechanism named the selfie effect. By their frequent sharing of selfies on social media, perhaps displaying their cool new fashions or newly acquired tattoos, young people—unintentionally—help providers to promote their products and services, and thereby contribute to the commercial pressure. The existence of a selfie effect builds on hypotheses originating from a pilot interview study concerning how young adults master the consumer role. In this article, the existence of a selfie effect is investigated in a nationally representative web survey with 1,707 respondents aged 16–60, living in Norway. While 59% of the teenagers said they were posting selfies weekly or more often, only 2% among those in their fifties did. The multivariate quantitative analyses support the idea that teenagers and young adults, frequently online, become vulnerable in the consumer role. Particularly posting selfies and following bloggers increase consumer detriment and overconsumption.     

组合式房产税改革的宏观经济效应 ——兼顾居民用房与商业用房的DSGE框架分析

本文通过构建包含房产税的动态随机一般均衡（DSGE）框架，兼顾居民用房与商业用房，模拟分析房产税改革对主要宏观经济变量的影响。研究结果表明：（1）提高居民用房房产税税率对总消费、投资、房价和总产出等变量的均衡值和波动均以负面影响为主，但会降低社会福利损失；（2）降低商业用房房产税税率对总消费、投资、房价和总产出等变量的均衡值和波动均以正面影响为主，但会提高社会福利损失；（3）提高居民用房房产税税率与降低商业用房房产税税率同时实施时，不仅能够对冲居民用房房产税改革对宏观经济的负面影响，尤其是能够有效对冲改革对投资和总产出的负面影响，还会降低社会福利损失。因此，中国下一步试点改革应当重点关注组合式改革方案。     

中国零售业自营与联营问题的流通经济学分析

零售业自营与联营之争由来已久，在当前供给侧结构性改革、完善促进消费体制机制以及零售业寻求创新发展的背景下，有必要对这一问题展开进一步的理论探讨。文章结合马克思流通经济理论指出，自营和联营的本质区别在于是商业资本还是产业资本承担商品流通职能，自营和联营并不是非此即彼的互斥关系，但如果零售业完全倚重其中一种模式并在全社会推向极端，则需要反思商业资本和产业资本是否各得其所和高效分工。在中国流通体制变革中，虽然联营模式在特定历史时期帮助众多零售企业渡过生存危机并推进内资零售快速扩张，但发展至今，已呈现零售业普遍联营的情况，使零售业整体面临着制约创新发展的新问题。数字经济为零售业回归自营提供了有利契机，零售企业应充分利用新技术摆脱联营制的路径依赖，依托数字化开展深度自营并全面提升流通效率。     

制度变迁下国有商业银行农村服务网络演化——以农业银行兰考县支行为例

经济转轨背景下农村的银行服务网络呈现出不同于城市的演化特征。从制度变迁角度建构分析框架,基于历史、调查与访谈数据,以农业银行兰考县支行为例,探讨我国商业银行农村服务网络演化动力机制。研究表明:国有商业银行农村服务网络经历了恢复成立后的快速扩张和密集的人工网点服务,市场化改革中农村业务收缩和大规模网点撤并,到新时期人工、自助、电子、代理等多元服务渠道扩张;农村银行服务网络演化是商业银行和制度环境相互作用的空间过程,普惠金融战略下我国特别强调金融服务的均等化和基础金融网点的全覆盖,商业银行不断借助新的伙伴关系开拓农村市场,其中合作代理日益发挥重要作用。不同地区、不同商业银行农村服务网络模式的差异,农村银行服务网络转型对农村社会经济发展、金融生态环境改善、农民金融素养提升的影响等还需进一步研究。     

Investigating the causal configurations of cost-efficient firms at the bottom of the pyramid

This study highlights how social and commercial enterprises with local and global presence, balance their economic and social goals, to sustainably serve the bottom-of-the-pyramid (BoP) markets, predominantly in emerging economies. Employing the lens of transaction cost economics and configurational theory, we propose that successful venturing into the BoP markets, sensitize firms to create appropriate governance mechanisms for reducing transaction costs, resulting in creation and capture of values. Further, these mechanisms enable those firms to attain cost efficiency and sustainability in the process of fulfilling their social objectives. To that end, we employed the case survey method to analyse 42 cases, from the Harvard Business School repository, on multinational enterprises (MNEs) in emerging economies. Further, we used qualitative comparative analysis to uncover the various causal governance configurations that enabled those firms to sustainably serve the BoP markets.     

贷款行业集中度对商业银行系统性风险影响的实证研究——基于MES方法

金融危机爆发后,银行业系统性风险得到了广泛的关注。基于2007-2012年中国10家上市银行的相关数据,文章利用MES方法测算系统性风险贡献度,分析贷款行业集中度对商业银行系统性风险的影响。研究结果表明,贷款行业集中度对商业银行系统性风险存在正向影响。因此,商业银行在投放贷款过程中,应该防范贷款行业投向的过度集中,从而减少系统性风险爆发的可能性。该研究结论为我国商业银行合理配置信贷资源提供了有利的依据。