Plausible versus implausible tensile price claim: Selective accessibility model approach

Retailers frequently use exaggerated price discount advertisements with a tensile price claim (TPC; e.g., “Save up to 70%”) to attract consumers because they expect that once consumers enter a store, they will purchase low‐ or medium‐discounted products. Drawing on the selective accessibility model, this study investigated the way in which an implausibly high maximum level of savings stated in a TPC influences consumers’ expected price discount (EPD) and perceptions of actual price discounts across different types of TPCs (i.e., TPC stating a maximum level and TPC stating a range of savings). This study also investigated two situations in which consumers have previous knowledge of a product’s price discount versus when they have less or no knowledge of the discount. For both conditions, a single‐anchor TPC (i.e., “Save up to Y%”) that stated an implausible maximum level of savings led to a higher EPD and lower perceptions of the deal (i.e., perceived savings, price fairness, and perceived value) with respect to the actual price discount than did a TPC with a plausible maximum level of savings. In contrast, when the TPC stated two anchors (i.e., “Save X–Y%”) and consumers had knowledge of the price discount, their EPDs assimilated only toward the plausible anchor (X), and ignored the implausibly high maximum price discount (Y), resulting in a lower EPD and higher perceptions of the deal of the actual price discounts than a TPC that stated a plausibly high maximum level of savings. In contrast, when consumers had no knowledge of the price discount, their EPDs only adjusted toward the more plausible anchor (X), regardless of whether they perceived the maximum anchor as plausible or implausible. Thus, there was no difference in consumers’ perceptions of “Save X–Y%” between implausibly and plausibly high Y%.     

Selective disclosure and the role of Form 8-K in the post-Reg FD era

We investigate the impact of Form 8-K filings on cross-firm differences in analysts’ private or idiosyncratic information in the post-Reg FD era. Using firms’ connections to the investment community to identify the likelihood of selective disclosure, we document differences in analysts’ idiosyncratic information arising from selective disclosure before 8-K filings. While filings of 8-Ks pursuant to Reg FD attenuate the link between connections and analysts’ idiosyncratic information, they do so only after selective disclosures have already resulted in some analysts having better private information. In addition, the connections continue to facilitate private information search after the filings of non-Reg FD-specific 8-Ks.     

Consumer relationship fading

This paper explores the phenomenon of consumer relationship fading with a series of three adjacent studies. Analyzing two longitudinal behavioral datasets, Study 1 shows that about one-third of the relationships could be described as fading. Drawing on prior work in the marriage disaffection literature, Study 2 defines relationship fading for the consumer marketing context as a process of gradual decline in consumers' intention to continue their relationship with a brand, generally manifested in negative feelings toward the brand, diminishing frequency and/or volume of transactions with it, and initiation of switching intentions. It further identifies disillusion, disaffection, and crossroads as three distinct fading stages, and outlines boundary conditions. Study 3 observes relationship fading through a diary study approach and finds attitude movement in both positive and negative directions between the stages. Further, while positive attitudes generally decline over the course of the fading trajectory, negative emotions peak at the penultimate fading stage and then level off at the final, crossroads stage. By defining and analyzing consumer relationship fading, we improve understanding of an under-researched, large segment of consumers.     

发射分集系统在空间相关莱斯快衰落信道下的性能

我国加入WTO以后,对于上海的发展是一个千栽难逢的机遇,同时也给上海的发展带来新的挑战。本文通过详实的资料分析了上海经济发展的现状和制约上海进一步发展的问题,并运用市场营销新理论,提出构建上海现代化大都市的营销战略。     

适用于Rayleigh衰落信道的一种新型MMSE接收机

智能天线中一般的MMSE接收机缺乏有效跟踪Rayleigh衰落信道变化的机制。在分析了MMSE接收机在Rayleigh信道中的特点之后，提出了一种新型的MMSE接收机。计算机仿真结果表明，此接收机性能较好，适用于Rayleigh衰落信道。     

多层介质频率选择表面的等效电路分析方法

基于数值仿真计算和微波网络理论，提出了一种多层介质中频率选择表面（FSS）等效电路的分析方法。该方法物理过程直观，计算量小，适用于二维任意形状FSS等效电路的精确求解。以方形贴片型FSS为例验证了等效电路模型的准确性，并分析了多层介质对其等效电路参数的影响规律。最后，基于滤波器理论与FSS等效电路模型设计了双层带通型FSS，计算结果表明全波仿真结果与理论计算结果基本一致，为多层FSS的综合设计提供了一种精确设计方法。     

无人机测控信道衰落特性及其抑制方式

分析了无人机测控信道模型以及由小规模衰落带来的非频率选择性衰落、频率选择性 衰落与时间选择性衰落的产生机理及特性,并针对这3种衰落进行了抑制方法分析,指出O FDM、交织与编码以及空间分集是无人机测控中值得重点研究的抗衰落技术。     

基于扎根理论的中国旅游保险发展影响因素研究

本文使用一种新颖的理论范式——扎根理论,研究了制约中国民众购买旅游保险的影响因素问题,研究基于一次社会调查,通过创建开放性译码与主轴译码,最后得出选择性译码,进而构建了制约中国旅游保险影响因素的基本理论框架,揭示了解决问题的出路。     

Teachers’ versus parental choice and the tracking distribution of students: a natural experiment

This article studies the secondary school track choice and considers to what extent parents’ and teachers’ assessment of students diverge. We take advantage of a reform in the German state of North Rhine-Westphalia (NRW) in 2006. The reform replaced parents’ choice about their children’s secondary school type by a binding teacher recommendation. Our data comprise class-level information on all public primary schools in the state. We find that teachers tend to recommend higher school types than parents. However, more precise analysis shows that this effect can be limited to districts with above average proportion of immigrants.     

Exogenous and Endogenous Attention and the Convergence of Analysts’ Forecasts

The propensity of the forecasts of sell-side financial analysts to converge (or diverge) is a function of their exogenous and endogenous selective attention and overconfidence. When returns are negative, the endogenous form of selective attention—a static measure of analysts’ goal-driven attention at a particular point in time—has a positive association with convergence. The exogenous form of selective attention—a relatively involuntary dynamic process of exogenous attentional shift driven by external changes in the market over time—is associated with a tendency for forecasts to diverge.