The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement

Academic literature retains a dearth of empirical evidence of the cutting-edge aspect of artificial intelligence (AI)-powered digital assistance and digital multisensory cues, despite the prospect of these factors on real-life customers' luxury brand online shopping experience. Thus, the aim of this study is to examine the significant pathway and effects of AI-powered digital assistance toward customers’ luxury brand online shopping experience. Drawing on S–O-R (Stimulus, organism, and response) and TRAM (Technology Readiness and Acceptance Model) paradigm, a multi-method research design was deployed to investigate constructs. Firstly, semi-structured interviews were utilized to explore customers' online behavior under the luxury brands and information technology aspect. Secondly, survey data were collected and analyzed by using partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA). The PLS-based analysis of quantitative data confirmed the exploratory insights of qualitative findings, establishing the connections of AI-powered digital assistance, customer engagement, and customers' luxury brand online shopping experience. Research findings also suggest that customer engagement plays a mediation role in the relationship between AI-powered digital assistance and customers' luxury brand online shopping experience. Besides, digital multisensory cues moderate the relationship between AI-powered digital assistance and customer engagement. Further, fsQCA complements the findings of PLS-SEM that reveal the significant combination of factors that lead to the perceptions of customers' luxury brand online shopping experience.     

政府投资工程总承包项目设计优化认定与收益归属研究

工程总承包模式以设计与施工的高度融合,日益在建筑业受到青睐。但由于政府投资项目中存在有关结余资金上缴国库等规定,容易导致政府投资工程总承包项目下设计优化产生的成果是进行分成或作为结余资金上缴界定不清。鉴于此,本文通过政策文件,并结合政府投资项目特点,分析政府投资工程总承包项目设计优化的情形认定以及在不同结算依据和合同计价方式下设计优化收益归属的界定,为有效激励总承包单位积极进行设计优化奠定基础。     

双离合自动变速器电控电动换挡执行机构仿真优化与试验对比

为了提高双离合变速器在车辆上的换挡品质,提升电气化换挡执行机构的工作效率,给出执行机构性能与换挡品质评价准则;通过两种不同双离合变速器电控电动执行机构的工作原理与性能分析,基于MATLAB数值仿真方法优化出最高效率进行试验.基于车辆6个维度的换挡工况对二者所搭载的变速器分别进行试验与CAN线数据采集,对比研究两种机构优缺点,通过雷达图的方式进行优劣说明.结果表明,两种执行机构传动效率可达70％且换挡品质相当.可见Tip in tip out工况对二者要求最为严格.     

航班计划优化研究概述

从航班计划优化的不同时间阶段分析,可以将航班计划优化分为航班计划静态编排优化、基于航班延误预测的航班计划动态反馈优化和基于机场协同决策(A-CDM)的航班计划动态调整角度三类;进而从航班时刻、机型指派、航班频率等编制环节分析了航班计划静态编排优化;随后利用延误波及预测与数据挖掘预测的优化方法分析了基于航班延误预测的航班计划动态反馈优化的相关研究。最后,根据航班计划优化复杂性分析,给出了航班计划优化的发展趋势和未来研究方向。     

欧盟视阈下在线平台中个人数据的增值税处理

近年来,在线平台的迅猛发展推动了全球经济数字化加速转型,但同时也引发了包括增值税政策适用在内的诸多挑战.通过研究《欧盟增值税指令》和欧州法院的判例法,以及分析个人数据与在线平台运行之间的关系可以推断出,个人数据是在线平台提供访问服务构成的增值税应税范围内的供应,且与消费者是否向在线平台支付金钱形式的对价无关.在实践中,使用客观价值方法来确定在线服务供应的应税金额存在实际困难,而使用直接联系标准解决易货交易问题,会导致增值税税基在本质上得到扩张.因此,建议当前不要将在线平台访问服务的供应视为一项应税交易.此外,对于商家为获得消费者数据而向平台付款的情形,因其不符合直接联系标准,也不应被视为服务对价.     

数字档案库参与“非遗”保护发展路径探析——以岭南传统艺术影像档案库为例

针对新时代非物质文化遗产传播和保护面对的现实问题，对非物质文化遗产传承和保护的数字化路径进行深入分析，对岭南传统艺术影像档案库参与非物质文化遗产保护和传承的实践研究得出，新时代的非物质文化遗产传播与保护应当充分运用数字化技术，借助新媒体平台为非遗保护传承赋能。通过创建非物质文化遗产数字化档案库的建设等多种方式，让数字化技术应用到非物质文化遗产的传承和保护当中。     

We Eat First with Our (Digital) Eyes: Enhancing Mental Simulation of Eating Experiences via Visual-Enabling Technologies

This research examines how consumers’ intentions to purchase food change depending on the visualisation mode (3D vs. AR) and product format (served vs. packaged). In three studies, we demonstrate that mental simulation of eating experiences (process and outcome) mediate these effects. Study 1 shows that AR visualisation of a served food improves simulation of the eating process over 3D visualisation, with a positive effect on purchase intention. Study 2 reveals that 3D visualisation improves purchase intention for packaged products (high instrumental properties) over served products (low instrumental properties) while the opposite is true for AR visualisation. In addition, interactivity and immersion mediate the effects of 3D (vs. AR) on mental simulation of the eating process for packaged products. Study 3 extends these results by showing that 3D increases purchase intention by eliciting mental simulation of the eating outcome, when the food is visible due to transparent (vs. opaque) packaging (displaying both sensory and instrumental properties), but that no such differences emerge for AR. This research highlights the importance of using different visualisation modes to promote food depending on the product format. The findings have important implications for both offline and online retailers.     

Personal Income Tax Reform in China in 2018 and Its Impact on Income Distribution

In the context of personal income tax (PIT) reform in China in 2018, this paper examines some of the major issues of concern regarding the reform and income distribution. Using the China Personal Income Tax Micro‐simulation model, the paper compares the differences between the 2011 and 2018 PIT systems, and finds that residents relying on different income sources may face a large degree of real tax rate change. Once the tax system is altered to PIT 2018, the coverage of PIT for wage earners will decrease from 46.9 to 23.4 percent, the income redistributive effect will drop from 1.95 to 1.22 percent and the PIT's role in fiscal revenue will also be negatively affected. Nevertheless, if individual income continues to grow, the share of PIT in fiscal revenue is expected to return to the 2018 level in 2022, but its income redistribution function is difficult to recover in the short term. The paper finds that the effect of PIT on income distribution depends on the tax structure. Gradual transition to an “entirely comprehensive” tax system when conditions are appropriate will achieve better income redistribution results at a lower average tax rate.     

Estimating emissions based on the integration of microscopic traffic simulation and vehicle dynamics model

This study proposes an integrated simulation approach, which consists of a microscopic traffic simulation model, a vehicle dynamics model, and an emission estimation model, in order to estimate emissions based on more reliable vehicle performance measures. The vehicle performance measures such as engine power and engine speed significantly relate to the amount of emissions, and road curvatures and inclinations are the core inputs affecting these vehicle performance measures. Therefore, providing reliable vehicle performance measures reflecting the road geometric attributes is critical for a reliable emission estimation. This study proposes to use the microscopic traffic simulation model for generating vehicle trajectories, which is advantageous in modeling various traffic situations, and the vehicle dynamics model for producing the vehicle performance measures based on the vehicle trajectories. Finally, the outputs from the vehicle dynamics model are fed into the emission estimation model to compute emission measures. This study conducted a case-study using two road sections, one is a hypothesized road section, including various curvatures and inclinations with regular variations, and the other is a Kesselberg road section, which is an actual geometry in Bayern, Germany. The emission measures are estimated in these case-study road sections using both an existing simulation approach and the proposed integrated simulation approach. The difference between these two emission estimation approaches is discussed in terms of the emission measures, including fuel consumption, nitrogen oxides, and particulate matters.     

一种基于无线电环境地图的路由优化机制

设计认知无线网络路由算法时，需要兼顾主用户保护与路由性能两个方面。为了提高认知无线网络中次用户之间路由的端到端性能，提出了基于无线电环境地图的路由优化机制，该机制中无线电环境地图能够为次用户提供主用户保护有关的无线电环境数据。首先，无线电环境地图根据次用户的数据请求将各授权频段的可用概率与功率控制相关信息反馈到该次用户；其次，次用户可以计算出与上一跳次用户之间的链路稳定性以及传输时延；最后，目的次用户通过计算每条路由的端到端吞吐量的期望值，然后选取期望值最大的一条路由。仿真结果表明，该路由机制在平均分组投递率、平均端到端吞吐量、平均端到端时延方面均优于对比路由算法。