构建关系型营销渠道:一个渠道知识共生网络

在传统的交易营销理念指导下所形成的交易型营销渠道因现代营销环境的改变和关系营销理念的广泛应用,其地位和作用日益受到挑战和限制。因此,在这样的背景下,改革交易型营销渠道,建立以关系营销理念为指导的关系型营销渠道成为企业界和理论界共同关注的一个重要课题。本文首先综述了西方营销渠道关系理论的研究内容,然后在交易型营销渠道与关系型营销渠道比较的基础上提出了一个构建关系型营销渠道的渠道知识共生网络。     

国有林区缓解贫困与生态保护共生协调度及应用研究

[目的]缓解贫困与生态保护的协调发展关系到区域的可持续发展问题,对国有林区缓解贫困与保护森林生态系统安全两者关系的分析研究是生态文明建设新阶段值得高度关注的课题。正确处理生态保护与林区经济发展互促互进具有重要意义,把国有林区缓解贫困与森林生态保护看作两个相互影响相互作用的生物体,用以揭示国有林区缓解贫困与生态保护之间的协调共生关系,以期为区域可持续发展提供理论基础和现实依据。[方法]以黑龙江省国有森工林区40个林业局为研究对象,选取2016年国有森工林区贫困与森林生态综合发展水平的14个指标数据,并运用主客观赋权法确定各指标权重,构建两子系统的共生协调度模型,探究国有森工林区各林业局贫困与生态的共生协调模式的空间布局和差异。[结果]黑龙江省国有森工林区共生协调模式呈现多样化趋势,经历互利共生、寄生协调、寄生冲突和互害竞争等关系,但寄生模式是黑龙江省国有林区贫困与生态的主要模式。[结论]黑龙江省森工国有林区要想实现缓解贫困与生态保护的共生协调,一方面需要加大对森林资源的保护的投入及抚育力度,另一方面森工企业要转变生产方式,优化林业产业结构,提高对林木资源的利用效率。     

构建安定有序的和谐校园

构建和谐社会是国家富强、名族振兴、人民幸福的重要保证。构建安定有序的和谐校园是关系到师生的生命和财产,关系到教学秩序的稳定,关系到学校及社会稳定和谐的大事。     

The Costs of Coexistence Measures for Genetically Modified Maize in Germany

We estimate the perceived costs of legal requirements (‘coexistence measures’) for growing genetically modified (GM) Bt maize in Germany using a choice experiment. The costs of the evaluated ex‐ante and ex‐post coexistence measures range from zero to more than €300 per measure and most are greater than the extra revenue the farmers in our survey expect from growing Bt maize or than estimates in the literature. The cost estimates for temporal separation, the highest in our evaluation, imply that the exclusion of this measure in Germany is justified. The costliest measures of the ones that are currently applied in Germany are joint and strict liability for all damages. Our results further show that neighbours do not cause a problem and opportunities for reducing costs through agreements with them exist. Finally, we find that farmers’ attitudes towards GM crops affect the probability of adoption of Bt maize. Our results imply that strict liability will deter the cultivation of Bt maize in Germany unless liability issues can be addressed through other means, for example, through neighbours agreements.     

企业公寓管理中创安目标的实现途径研究

和谐社会建设是目前社会各界关注的热点,在油田矿区公寓管理和服务工作中,创安工作更是管理工作的核心内容。安全和谐的管理目标是其重中之重的任务,是保障油田稳定、员工稳定、生产稳定的前提。     

On the Coexistence of Banks and Markets*

We examine the coexistence of banks and financial markets by studying a credit market where the qualities of investment projects are not observable and the investment decisions of entrepreneurs are not contractible. Standard banks can alleviate moral‐hazard problems, while financial markets operated by investment banks can alleviate adverse‐selection problems. In competition, standard banks are forced to increase repayments, since financial markets can attract the highest‐quality borrowers. This, in turn, increases the share of shirkers and may make lending unprofitable for standard banks. The coexistence of financial markets and standard banks is socially inefficient. The same inefficiency may occur with the entrance of sophisticated banks, operating with a combination of rating and ongoing monitoring technologies.     

从历史视角看两岸文化教育交流对台湾民众“身份认同”影响

明清之际,两岸文化教育实现对接,台湾民众"身份认同"坚定趋向大陆,日据和光复时期,两岸文化教育共同体重建,台湾民众"身份认同"呈"中国化"状态。直至李登辉、陈水扁执政时期,岛内"去中国化"活动猖獗,台湾民众"身份认同"危机初显。总体上,两岸文化教育交流对台湾民众的"身份认同"有着决定性的影响力。修复两岸文化教育共同体,既利于消除政治及意识形态对立,也利于和平统一愿景的实现。     

加强艺术类大学生实践创新能力培养初探

对当下艺术类大学生实践创新能力的内涵、现状、影响艺术类大学生实践创新能力的原因、如何提升艺术类大学生实践创新能力等方面进行了一系列探索,并提出了几点可行性建议。     

中国和平时代科技情报工作的思考与对策

中国和平的崛起必然推动科技情报工作的飞速发展；崛起的标志是硬实力和软实力两个方面的综合与平衡，而科技情报水准高与低，是一个国家软实力强与弱的真正象征和标志；文章提出了和平时代科技情报工作的思考与对策。