Celebrity endorsement in tourism: Attention,emotional arousal and familiarity

Celebrity endorsement in tourism is utilised by global marketing practitioners to attract tourists to visit destinations. Despite this, studies are yet to assess the efficacy of two specific types of celebrity endorsement, a celebrity from the host country (host celebrity) vs. a celebrity from the country-of-origin (origin celebrity). Utilising the match-up hypothesis, this research applied a quasi-experimental design, consisting of a mixed method approach, which combined eye-tracking and self-report data. Convergent results across three studies demonstrate that an origin celebrity elicits a higher intention to visit, mediated by the emotional arousal evoked from the endorsement. Eye-tracking analysis demonstrated that an origin celebrity elicits a higher degree of visual attention and emotional arousal when the advertised scenery is familiar. However, this promotion effect disappears in unfamiliar scenery. This research contributes to an evolving debate on celebrity endorsement in tourism, revealing the psychological and physiological mechanisms underpinning the effectiveness of destination marketing campaigns.     

渠道合作情境下合同双元功能对主动和被动投机行为的影响差异研究

基于交易成本理论，在渠道合作情境下，以制造商的合同监督和企业间联合行动为工具测量合同治理的保障功能和协作功能，探讨二者对经销商主动投机行为和被动投机行为的影响差异。通过对512份问卷数据的统计分析，得到以下结论：第一，合同监督有助于抑制经销商的主动投机行为，但对其被动投机行为的影响不显著；第二，企业间联合行动有助于抑制经销商的被动投机行为，但对其主动投机行为的影响不显著；第三，经销商的主动投机行为和被动投机行为均会负向影响合作绩效；第四，经销商的主动投机行为中介合同监督对合作绩效的正向影响，被动投机行为中介企业间联合行动对合作绩效的正向影响。     

一种级联两箱通用数字预失真器及其辨识算法

提出了一种由单形规范线性分段(SCPWL)函数与记忆多项式级联的数字预失真器，并给出了复数域两步最小二乘参数辨识算法。不同于以往一种预失真器适用一种功放模型的情况，所提的预失真算法利用SCPWL函数的分段特性以及记忆多项式的非线性记忆特性，在完成参数辨识的同时自动地调整结构，可适用于传统以及强非线性新型功放模型的线性化补偿。将所提预失真器分别应用于传统记忆多项式、两箱模型以及新型包络跟踪功放。经过计算机仿真，功放输出的幅频特性和频谱曲线表明所提预失真器能够有效地补偿多种功放的非线性特性。算法仿真比较结果也表明，针对包络跟踪功放，所提复数两步最小二乘算法的邻道泄漏比(ACLR)可改善约35 dB，性能优于最小均方(LMS)类算法约30 dB。     

Perceptions of older consumers regarding food packaging as a prerequisite for its improvement: A case study of Polish market

In many societies, the scale of demographic change associated with increased longevity has the potential to influence the market for consumer goods. As a result, continuous improvement in packaging design that takes into account the needs of older people should become an important challenge for both packaging producers and product manufacturers. Due to the fact that there is limited research concerning the design of food packaging for older people, the aim of the study was to identify the expectations of this group of consumers in this respect. Milk packaging was selected as a model subject of study. Factors influencing older consumers and their buying patterns when purchasing milk have been thoroughly examined. The research was conducted among people over the age of 60 with the use of three methods: a questionnaire (600 subjects), an in‐depth interview (60 subjects) and eye tracking (30 subjects). The results of the study show that older consumers have specific preferences regarding packaging type and design. When considering milk packaging, for example, they prefer glass bottles, simple graphics and font and subdued colours. They most frequently look for information concerning the product's expiration date, its producer's name and its composition. Eye tracking revealed that the older the consumers are, the more problems with finding expiration date they have. The time required to find such information, however, strongly depends on where exactly the expiration date is printed on the packaging. The preferred place in this case is the top of the bottle. Older consumers identify product's brand with the name of the producer. Moreover, the absence of the term ‘ingredients’: on the milk packaging oftentimes causes confusion among older people, who are concerned about potential food additive content.     

一种基于预测值量测转换的卡尔曼滤波跟踪算法

在雷达目标跟踪中，系统量测信息通常在球坐标系下获得。为了采用经典卡尔曼滤波算法实现有效目标跟踪，通常采用量测转换方法将非线性量测信息转换到直角坐标系中。针对传统量测转换方法基于量测值计算转换误差统计特性而导致的估计结果有偏问题，提出了一种基于预测值的量测转换方法，并将其与卡尔曼滤波算法相结合，获得了一种基于预测值量测转换的卡尔曼滤波跟踪算法。仿真结果表明，与现有的基于量测转换的卡尔曼滤波算法相比，该算法能在不提高运算量的情况下有效改善目标跟踪效果，跟踪精度提升约20%。     

Equally Weighted Strategic Allocation and Balanced Funds in Brazil

This article analyzes equally weighted strategic asset allocation portfolios in Brazil between 2004 and 2016 and shows that their average returns are not always statistically greater than those of balanced funds, with significance changing in sub-periods. Fixed-income portfolios frequently outperform balanced funds, whose active management underperforms their declared benchmark portfolios. Balanced funds underperformed probably because they deviated from their investment policy. Transaction costs and other rebalancing frequencies do not change the conclusions. Robustness tests indicate that this evidence is valid out-of-the-sample. Investors can mimic balanced-fund policy and possibly do better by means of indexing according to this policy.     

采用目标假设的三被动式传感器数据关联算法

被动式传感器目标跟踪是多传感器多目标跟踪领域的一个重要研究方向。针对三被动式传感器多目标定位系统全局最优数据关联的三维分配问题，在允许传感器漏检和虚警的情况下，通过分析拉格朗日松弛算法，提出一种假定真实目标的快速收敛算法。该算法通过粗关联假定真实目标并重新修改代价矩阵，然后进行细关联，使得拉格朗日松弛算法在保证关联精度的前提下有效地提高了收敛速度。理论分析和实验结果表明，该算法提高了数据关联的速度,并在一定程度上提高了关联准确率。     

面向卫星导航信号的外辐射源雷达软件化模拟器设计

面向全球导航卫星系统(Global Navigation Satellite System，GNSS)信号的外辐射源雷达，是一种利用环境中GNSS信号作为非合作照射源进行探测的雷达。为满足基于GNSS信号的外辐射源雷达系统仿真和信号处理算法设计评估的需要，通过对该雷达系统组成与工作原理的分析，完成了面向GNSS信号的外辐射源雷达软件化信号模拟器的设计与实现。给定仿真场景下软件化模拟器输出信号处理和分析的结果验证了该模拟器可根据输入参数与模型正确完成信号仿真。     

Many a little makes a mickle: Why do consumers negatively react to sequential price disclosure?

Drip pricing (DP) is distinct from partitioned pricing as it sequentially discloses surcharges to consumers. Critics see DP as a deceptive pricing tactic because it obscures the final price of an offer. We examine the effects of the timing of the final price disclosure and the number of sequentially presented surcharges on consumers' attention to the final price and, ultimately, perceived price fairness. In an eye‐tracking study with 225 participants, we find that the sequential (vs. up‐front) disclosure of the final price lowers perceived price fairness by increasing consumers' attention to the final price, in particular, when the number of surcharges is high. In addition, the sequential disclosure of the final price lowers perceived price fairness because of higher perceived price complexity and lower pricing transparency perceptions. The findings suggest that firms need to be aware of both attentional and cognitive effects of the final price disclosure when designing DP.