Evaluating museum visitor experiences based on user-generated travel photos

ABSTRACT

This research introduces online travel photos published on social media platforms as a complementary data resource to examine the behavior and experience of museum visitors. The practical value of online travel photos is demonstrated through a case study of popular Hong Kong museums, particularly by using the photo content and metadata available from the Flickr platform. The proposed approach is a generic method for understanding museum visitor behavior and preferences, and supports museum practitioners in developing improved products for visitors. The case study findings are particularly beneficial for tourism managers, especially those in Hong Kong, in promoting and attracting tourists to visit local museums.     

The Effectiveness of Brand- and Customer-Centric Content Strategies at Generating Shares, ‘Likes’, and Comments

Brands are constantly competing for user attention on Facebook and are trying to encourage fans to share, click ‘like’, and comment their posts. Yet, it remains unclear what content strategies are successful at encouraging those behaviors. Noting that the effectiveness of brand content strategies still remains an uncharted research area, this study adopts a discovery-oriented approach and employs workshops, quantitative content analysis, and episodic interviews, to link desired user responses (namely clicks share, ‘like’, and comment) to brand content strategies. This study reveals that customer-centric content strategies are the most effective at encouraging user responses. Managers can use provided recommendations to engage their customers by adopting content strategies that result in desired behavioral reactions.     

基于西门子PLC除尘器粉尘防爆危险源信号检测及预警系统的研究

研发适用于滤袋式除尘器粉尘爆炸危险源信号的实时检测及预警系统。该系统综合应用工业控制、PLC控制、智能测控终端无线传输、云平台数据管理等技术。采用传感器分别监测除尘器运行时的进出风口压差、除尘器运行状态、高压脉冲喷吹压力和箱体温度。当监测信号不在系统预设的合理范围时,PLC输出就地预警信号,监测信号也可通过无线传输模块上传到云平台。运用云平台的数据分析功能,实现除尘器运行状态系统化监测和综合管理。     

基于ADS-B报文的“北斗”便携式终端实现

针对单个广播式自动相关监视（Automatic Dependent Surveillance-Broadcast，ADS-B）发射机传输距离受限、多地面站组网复杂以及成本较高等问题，在分析ADS-B报文编码与解码算法的基础上，探讨了基于无线网络传输的ADS-B报文信息技术，并设计了基于“北斗”卫星导航（BeiDou Satellite Navigation System，BDS）/嵌入式控制器以及无线网络的便携式监视终端系统。利用实测ADS-B数据联合搭建的监视中心对算法和系统进行测试，结果表明数据传输稳定，实现了低空空域通用航空飞机ADS-B态势信息的网络传输功能，丰富了监视信息的链路传输方式，为低空通航飞行器安全飞行和全面监视提供了新的方法。     

“北斗”救生终端海上自适应功率退避算法

受海况、浸水、结冰、对星等因素影响，飞行员海上遇险后报位可靠性较低，工作时长较短。为此，提出一种自适应功率退避方法，在对报位影响因素分析基础上，利用深度神经网络，通过对经纬度、高度、俯仰角、方向、加速度、速度、浸水、信号、电量等多维度数据进行学习，拟合出覆冰、浪涌、液面等信号特征与环境特征联想模型，自适应控制信号发射时机，实现功耗的有效控制。试验表明，该方法将通信成功率及工作时长分别由36.3%、6.0 h提升至73.3%、8.6 h。     

THE ECONOMIC AND BEHAVIORAL CONSEQUENCES OF ONLINE USER REVIEWS

Online user reviews have become an increasingly relevant informational tool during product search and adoption. Recent surveys have shown that consumers trust and rely on online reviews more than they do on website recommendations and experts opinions. As a new way of driving consumer purchasing intentions, online user reviews have therefore come under scrutiny by researchers. The objective of this paper is to offer an overview of the literature regarding the impact of online user reviews on economic indicators (e.g., sales, marketing strategies) and on consumer behavior. Furthermore, following the growing interest of academics and professionals alike on the topic, the present work provides an exploratory analysis of the consequences of online reviews on individual rating behavior – empirical regularities showed that online rating distributions tend to be concentrated on extreme values, possibly because of rating biases. As consumers and firms incorporate the heuristic cues from such distributions into their decision-making processes, biased ratings might lead to suboptimal choices. This overview presents established results (e.g., the impact of volume on product sales) and insights as issues for future research.     

基于智能移动终端的作业解决方案

本文提出了一种基于Acrobat和Excel实现的适用于多平台智能移动终端的移动学习作业解决方案。该作业解决方案不需要教师掌握任何移动学习和智能终端的相关知识，就可以将现有学习资源转换为跨平台的移动学习资源。作业可随时随地完成且不需网络支持。配套开发的VBA程序可以自动批改作业并给出作业成绩。详细的批改数据可以为更深入的技术分析提供数据支持。     

论商业企业终端营销道德

加强商业企业终端营销道德建设,不仅有利于更好地调整企业与相关利益者的关系,增强企业的核心竞争力,促进企业的持续发展,而且能够从根本上确保消费者的利益不受侵害,从而促进经济的繁荣,社会的和谐进步。就终端中的定价和服务两个方面探讨了终端营销道德建设,提出了定价和服务道德水平及标准,并对商业企业终端营销道德建设提出了若干建议。     

基于用户偏好的多特征融合个性化图书推荐模型

随着图书馆图书数量的增加,读者无法快速获取自己所需资源。针对数字图书馆无法为用户提供准确个性的图书推荐服务的问题,通过分析个性化推荐技术,构建了一种基于用户偏好的个性化图书推荐模型,并进行了系统的研究。最后通过试实验验证其模型的有效性。     

油田特种作业车辆燃油管理系统的研究

为解决油田特种作业车辆和台上设备在生产运行中个别操作者盗卖燃油的问题,我们利用高精度燃油测量装置,对特种作业车辆台上设备的燃油消耗进行准确计量,并通过车载GPS终端通讯信道实时上传到监控管理系统进行展现和统计分析,解决了特种车辆燃油消耗考核不能落实到单车的难题,经济效益和社会效益明显,有很好的推广应用前景。