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1.
The considerable marketing potential brought by the rapid growth of social media has been extensively examined in the literature, particularly in terms of the impact of influencers' recommendations on their followers' decisions. However, little attention has been given to how the individual influencers' use of multiple social networking sites affects their followers' behavioral intentions. Hence, this academic gap warrants further exploration. Drawing on cue consistency theory, social identity theory, and stimulus-organism-response framework, this research proposes three research questions and constructs an integrated research model to explore how the influencers' cue consistency affects the social identification of their followers, subsequently influencing their behavioral intentions. A structural equation modeling technique is performed to analyze the data of 510 valid respondents. The findings show that influencers' consistent cues (i.e., information and image consistency) across social media have positive impacts on followers' cognitive and affective identification toward the influencers. Furthermore, the determinants for followers' purchase intention and electronic word-of-mouth intention are affirmed to serve as both cognitive and affective identification. Especially, the results indicate that the relationships between followers’ social identifications and behavioral intentions are moderated by the type of influencer (i.e., lifestyle vs. review). Accordingly, the results indicate how the use of multiple social networking sites by influencers impacts the behavioral intentions of their followers. The findings offer new insights into influencer marketing and provide important lessons for marketers.  相似文献   
2.
Social networking sites (SNS) have emerged as a popular and convenient tool for connecting with different groups of people on a specific platform. This study examines the effect of social influence processes and psychological factors on the behavior of students’ pervasive adoption of SNS. Data were collected through a survey questionnaire. Partial least square was used for data analysis. Findings reveal that privacy, identification, and internalization ensure significant association with the intention to use SNS, ultimately has a positive effect on the pervasive adoption of SNS and so does gender. However, men were found to be less aware of privacy issues.  相似文献   
3.
刘家荣  韦大松 《现代食品》2020,2(4):9-12,15
研发适用于滤袋式除尘器粉尘爆炸危险源信号的实时检测及预警系统。该系统综合应用工业控制、PLC控制、智能测控终端无线传输、云平台数据管理等技术。采用传感器分别监测除尘器运行时的进出风口压差、除尘器运行状态、高压脉冲喷吹压力和箱体温度。当监测信号不在系统预设的合理范围时,PLC输出就地预警信号,监测信号也可通过无线传输模块上传到云平台。运用云平台的数据分析功能,实现除尘器运行状态系统化监测和综合管理。  相似文献   
4.
针对采用时隙ALOHA算法的无线Ad Hoc网络,考虑数据包到达的动态性与数据包传输的随机性,以最大化吞吐量为目标,同时满足数据队列稳定性,构建了关于接纳控制与竞争接入的随机优化问题。由于在时隙ALOHA算法中数据包传输的最优概率取决于无线Ad Hoc网络中数据队列非空的活跃节点数,提出了一种基于活跃节点数预测的时隙ALOHA算法。该算法要求无线Ad Hoc网络中的所有发送节点实时地侦听通信信道的忙闲状态,计算基于信道状态的活跃节点数条件期望,从而动态地预测无线Ad Hoc网络在不同时刻的活跃节点数,达到网络节点依据局部网络状态信息自适应地优化数据包传输概率的目的。仿真结果表明,所提算法能够有效估计无线Ad Hoc网络在每个时隙的活跃节点数,从而显著提升网络吞吐量并且降低数据包的平均排队时延。  相似文献   
5.
当前小体积远端射频单元(Remote Radio Unit,RRU)主要是皮站级别的Pico-RRU,其重量和体积仍然难以满足掌上型的要求。为此,采用高集成度的AD9361芯片来实现长期演进(Long Term Evolution,LTE)宽带收发信机功能,配合时钟同步模块、放大器模块和控制接口电路等一起构建低成本的掌上型RRU。主要解决了基于AD9516的时钟同步、低相位噪声设计和高灵敏度接收机设计三个技术难点,成功实现了掌上型、高性能、低成本的设计目标。整个RRU样机尺寸为18 cm×10 cm×2 cm,质量约500 g,量产成本千元以内。测试表明,该RRU下行误差向量幅度(Error Vector Magnitude,EVM)小于3%,优于3GPP要求的8%;10 MHz带宽时上行接收机灵敏度优于3GPP要求的-93.5 dBm。  相似文献   
6.
The main purpose of the study is to analyze the changing behavior of the customers on various products by conducting a customer review. The analysis is performed in three major steps such as, calculating customer review quality, calculating behavior quality of customer and review comparison. Behavioral analysis is a kind of science which helps to study and understand the behavior of human beings. It studies the factors that influence the behavior of living beings and non-living beings on a larger aspect. A special emphasis is placed on understanding, describing, predicting and changing behavior. Understanding the behavior of individuals is a tedious job to be performed and hence to evaluate the final result, the study used Chi-Square Method. As a tool, the paper employs customer reviews to gather primary and secondary data. These reviews inform, educate and explain the benefits of using customer reviews in gathering data. It is one of the best and easiest methods to formulate the score of comparison between customer's profile and their review. Findings of the study proved that depending on the customer's profile, the quality of the product varied. Furthermore, high rates of efficiency and accuracy is observed in gathering information on the products via customer's profile and review. Study authenticates an inclusive approach to explain factors manipulating consumer awareness, observation and sensitivity on product value. A depth analysis was carried out to identify the purchase decision, brand behavior, price influence the buying behavior and opinion of the customers. However, the factors such as high quality, social media networking sites and customer's profiles had a greater impact on buying behavior of the customers.  相似文献   
7.
Electric vehicles (EV) use an eco-friendly technology that limits the greenhouse gas emissions of the transport sector, but the limited battery capacity and the density of the battery are the major barriers to the widespread adoption of EV. To mitigate this, a good method seems to be the innovative wireless charging technology called ‘On-Line EV (OLEV)’, which is a contactless electric power transfer technology. This EV technology has the potential to charge the vehicle’s battery dynamically while the vehicle is in motion. This system helps to reduce not only the size of the battery but also its cost, and it also contributes to extending the driving range before the EV has to stop. The high cost of this technology requires an optimal location of the infrastructure along the route. For this reason, the objective of this paper is to study the problem of the location of the wireless charging infrastructure in a transport network composed of multiple routes between the origin and the destination. To find a strategic solution to this problem, we first and foremost propose a nonlinear integer programming solution to reach a compromise between the cost of the battery, which is related to its capacity, and the cost of installing the power transmitters, while maintaining the quality of the vehicle’s routing. Second, we adapt the multi-objective particle swarm optimization (MPSO) approach to our problem, as the particles were robust in solving nonlinear optimization problems. Since we have a multi-objective problem with two binary variables, we combine the binary and discrete versions of the particle swarm optimization approach with the multi-objective one. The port of Le Havre is presented as a case study to illustrate the proposed methodology. The results are analyzed and discussed in order to point out the efficiency of our resolution method.  相似文献   
8.
针对无线传感器网络分簇算法中能量分布不均衡导致的"热区"和簇头负载过重问题,提出了一种基于PSO算法优化簇头选举的非均匀分簇算法。在候选簇头选举和竞争半径计算过程中综合考虑节点动态能量、节点密度和节点距基站距离,将网络进行非均匀分簇,并引入PSO算法进行最终簇头选举。根据节点能量、节点密度和距基站距离确定簇间单跳多跳结合的路由规则,选取代价函数小的节点作为下一跳节点。基于节点信息熵确定融合阈值,进行簇内数据融合剔除冗余数据。仿真结果表明,改进算法的数据传输量比EEUC算法和UCRA算法分别提高了20%和10%,提升了数据的融合效率,有效延长了网络生命周期,簇头能量消耗得到均衡,减少了网络能量消耗,网络的整体性能显著优于其他对比算法。  相似文献   
9.
This study investigates how entrepreneurs of biotech enterprises embed in domestic and international networks so as to internationalize. We advance a contextual framework of embeddedness of internationalizing entrepreneurs, providing a contribution (i) by synthesizing and applying existing conceptual insights from the networking literature to provide a more culturally sensitive view of getting embedded for international entrepreneurship in the biotech industry and (ii) by adding insights into the practices and (micro)processes of how and in what ways embeddedness integrates with the internationalization of biotech entrepreneurs. Our study involves six entrepreneurs from Canada, Finland, and New Zealand. Context-specific embeddedness was studied by exploring the (i) type, (ii) strength, (iii) locality, and (iv) importance of the international and national network ties among internationalizing entrepreneurs. We found differences in relation to the locality of universities and research institutes, role and type of financiers, and customer focus in internationalization. For instance, while customers were central to the embeddedness of Canadian and New Zealand entrepreneurs, Finnish entrepreneurs had no focus on their customers, but acted solely through sales channels and partners. The customer focus of New Zealand entrepreneurs was mainly international, whereas it was domestic in the case of Canadian entrepreneurs.  相似文献   
10.
The computational complexity, huge memory space requirement, and time-consuming nature of frequent pattern mining process are the most important motivations for distribution and parallelization of this mining process. On the other hand, the emergence of distributed computational and operational environments, which causes the production and maintenance of data on different distributed data sources, makes the parallelization and distribution of the knowledge discovery process inevitable. In this paper, a gossip based distributed itemset mining (GDIM) algorithm is proposed to extract frequent itemsets, which are special types of frequent patterns, in a wireless sensor network environment. In this algorithm, local frequent itemsets of each sensor are extracted using a bit-wise horizontal approach (LHPM) from the nodes which are clustered using a leach-based protocol. Heads of clusters exploit a gossip based protocol in order to communicate each other to find the patterns which their global support is equal to or more than the specified support threshold. Experimental results show that the proposed algorithm outperforms the best existing gossip based algorithm in term of execution time.  相似文献   
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