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1.
[目的]以延安市3个典型乡村旅游地为例,结合可持续生计分析框架和适应性理论,分析农户在乡村旅游扰动下的适应策略与适应模式,定量测度不同适应模式农户的适应结果。厘清农户未来生计策略选择的影响因素及其机制,提出促进农户及乡村旅游地可持续发展的对策。[方法]通过参与性农户评估法及二元回归分析法分析影响农户未来生计策略选择的因素。[结果](1)旅游开发造成案例地农户自然资本丧失,失地农户由务农或务工为主的单一适应方式向兼业型与非农型转变,分化为4种不同类型的农户,且各类农户在各描述指标方面差异显著。(2)农户的生计资本衡量3个社区旅游开发后的适应结果,生计资本普遍较低且内部各维度差异明显。对比4类农户适应结果可得:复合生计型>务工主导型>旅游服务型>社会保障型。(3)通过二元逻辑回归模型深入解释当下适应结果对农户未来生计策略选择的影响,物质资本、金融资本和社会资本均影响农户选择意愿,其中可借款人数是最关键的影响变量。[结论]农户在旅游开发背景下生计动态适应的影响机制为旅游开发及基于此补偿制度是农户现在生计适应活动的外部起因,按照适应类型以及收入比重,分化为4种模式农户; 现行生计适应策略使农户适应结果迥异,生计资本的储量和结构差异显著,这种差异是农户未来生计选择的直接动因; 3个社区不同类型的旅游开发模式是农户未来生计策略选择分异的推动力量。  相似文献   
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随着经济全球化的发展,科学技术日新月异,人们的消费结构和消费习惯也在不断地改变,传统的零售业面临着巨大的挑战,但德国阿尔迪依旧在当下保持着零售巨头的称号。论文对德国零售巨头阿尔迪的经营战略进行分析,并结合阿尔迪的经营策略为中国零售业提出建议和启示。  相似文献   
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In recent years, the metaverse has garnered significant attention as a term referring to a network of 3D virtual worlds that integrate elements of both physical and digital worlds. Fashion brands have begun exploring the metaverse as a new marketing platform, which is expected to bring about substantial changes in the fashion and retail industry. However, a lack of consensus on the nature of the metaverse and its impact on the fashion industry currently exists, and limited academic research is available on the metaverse's influence on fashion brands' marketing strategies and brand experiences. To address this gap, this study employs a thematic analysis approach on trade journals and industry articles that cover fashion brands' metaverse strategies. Through this analysis, the study provides a typology of current marketing strategies of fashion brands in the metaverse. Based on these empirical findings, this research proposes a theoretical framework that explains how different metaverse strategies affect different dimensions of brand equity. Finally, this study offers research directions for fashion brands' metaverse strategies by presenting an integrated framework that synthesizes the key insights from our research findings.  相似文献   
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Since 1992, the national business systems (NBS) approach has been increasingly used to analyse not only firm characteristics, structures and strategies within NBS, but also the nature of international business and its interactions with both national and transnational institutions. In reviewing 25 years of NBS literature, we heed calls in IB journals urging researchers to use NBS notions and findings in IB research. Our systematic review of 96 articles analyses the patterns and contributions of NBS literature, revealing four thematic junctures: (1) comparative business systems, (2) firm internationalisation and the management/organisation inside MNCs, (3) the role of internationalisation in the development of organisational capabilities and innovation and (4) the emergence of transnational communities in and across firms and societies. Themes are described in terms of (a) the research questions (RQ) they focus on, (b) how NBS approach investigates the RQ and what are the major findings, (c) how IB frames and approaches the same RQ, (d) how does the NBS approach extend the perspectives of IB and (e) what are the problems faced by NBS in terms of developing further insights into the RQ. Our review contributes to the recent endeavour of IB research to institutionalism, encouraging a productive dialogue between IB and NBS research.  相似文献   
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This article examines the employment of positioning strategies through the lens of international retailing for assessing congruence in the positioning of both indigenous and foreign retailers in Ghana. Six retailers—three indigenous and three foreign—are examined in a triangulated method, each through an in‐depth case study. The results show that the dominant positioning strategies consistently pursued by both indigenous and foreign retailers in Ghana are “service,” “reliability,” and “attractiveness.” Although indigenous retailers (relative to their foreign counterparts) employ more strategies, the majority of foreign retailers exhibit close‐to‐ideal congruence among managers' intentions, actual practice, and customers' perceptions. The findings show that foreign and indigenous retailers pursue varying positioning strategies in the marketplace, further complementing the utility of Western‐developed typologies of positioning strategies in a sub‐Saharan African marketplace. Moreover, the results reveal how indigenous retailers have embraced branding, further attesting to the changing and competitive nature of the Ghanaian marketplace.  相似文献   
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Abstract

This article explores the various ways in which ethnographic images are deployed in branding strategies by Bulgarian and Japanese companies to frame industrial food as cultural heritage. Examining the history and marketing strategies of yogurt in Japan, I demonstrate how international marketing and cooperation has influenced the definitions, meanings and values of yogurt. In Japan, companies turn to ethnographic images of Bulgaria to sell their products, emphasizing visions of rural life over Bulgarian yogurt-making technology. At the same time, the fact that Bulgarian yogurt has turned into a symbol of health and wellbeing in one of the world’s economic powers is a source of national pride for consumers in post-socialist Bulgaria. The branding strategies of yogurt show how companies transform foods into culturally meaningful products, thereby doing much more than making profitable commodities of them. In educating and offering consumers new lifestyles, they change established systems of consumption and influence people’s imaginations.  相似文献   
8.
海南岛休闲农业布局现状的实证分析   总被引:1,自引:0,他引:1  
[目的]全面分析海南岛休闲农业布局现状,为海南岛休闲农业科学合理规划和均衡协调发展提供决策参考。[方法]文章利用海南岛259家休闲农业企业的地理数据,采用比较、缓冲、密度分析工具,从数量、类型、密度、距离衰减方面实证分析海南岛休闲农业的布局特征,并提出相应的优化对策。[结果](1)海南岛东部、中部和西部休闲农业数量分布比重分别为51%、29%和20%,其中国家级示范点数量分布比重分别为83%、17%和0%;(2)休闲农业主要类型有休闲农庄、观光农园、市民农园和农家乐,除休闲农庄在东部、中部、西部分布较均匀外,其他类型分布较不均衡;(3)距离市县中心越远,休闲农业分布密度越小,95%的休闲农业分布在距离市县中心30km以内,距离市县中心10~15km是休闲农业的高峰集聚区;(4)海南岛休闲农业已在海口、保亭、三亚、澄迈、琼中、琼海、定安、儋州形成8个高度集聚带。[结论]海南岛休闲农业无论在数量、类型和密度上都是东部地区最多,中部次之,西部最少。应积极推进具有农业发展优势的地区,因地制宜拓展产业休闲功能;休闲农业产品类型单一的地区,深度挖掘特色资源和文化内涵;加强休闲农业点与旅游景区、生活服务中心之间的跨区域联系,形成和谐发展的有机旅游整体,使休闲农业真正成为农业转型、农民增收的引擎。  相似文献   
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Media communication has become a crucial part of crisis communications due to the rapid dissemination of information along with its immense impact on consumers and other stakeholders. Based on a structured content analysis of electronic media reports on restaurant-associated food safety crises from 1993 to 2015, this study examined media reporting patterns focusing on three elements: instructing information, crisis response strategies, and stakeholders. This study also identified the effect of situational factors (severity of risk and crisis type) on the media reporting patterns using Chi-square tests. The results indicated that restaurant firms were more likely to use proactive than passive response strategies, and identified primary stakeholders during a food safety crisis such as regulatory agencies, victims, and customers. Finally, two situational factors were found to influence the pattern of media reporting. The media reporting patterns were found to vary by risk severity and crisis type.  相似文献   
10.
In this article we use the innovation survey of the manufacturing industry of Peru to identify cooperation behaviors for research and development (R&D) projects among companies and external agents in general. Likewise, we also find cooperation behaviors among the industry and the following external agents: university, technical centers, suppliers, customers, and companies of the same group, competitors, guilds, and consultants. Within the specific agents, the university is considered a cooperation agent for R&D projects. We use the survey of innovation in the manufacturing industry of Peru conducted in 2015, which resulted in 1447 Peruvian companies being surveyed. Evidence was obtained as to the degree of the tie between the industry and external agents for cooperation in R&D projects, giving relevance to variables such as investment, resources, and degree of innovation. Our results show that investment is an important factor for cooperation with external agents. Additionally, companies that have innovated at some point seek to cooperate with external agents. Finally, the importance of the university is demonstrable, thus, companies that invest in R&D seek to cooperate with the university.  相似文献   
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