Circular business model implementation: A capability development case study from the manufacturing industry

Circular business models (CBMs) have huge potential to deliver economic, social, and environmental benefits, but CBMs have yet to be implemented widely in industrial settings. One reason is that they are often presented as one-size-fits-all solutions, but this is misplaced because product-specific criteria and company capabilities determine the correct choice and implementation of CBMs. Therefore, the purpose of this paper is to investigate how CBM selection and capability development facilitates the implementation of CBMs. For this purpose, we have adopted a qualitative research approach and undertaken 25 explorative interviews in three large Swedish manufacturing companies. In this paper, a CBM implementation framework consisting of two parts has been developed. The first part addresses the choice of the appropriate CBM based on tactical configurations. The second part provides a capability development path by explicating underlying routines that need to be progressively developed in order to move smoothly to more advanced CBMs.     

Customizing calories: How rejecting (vs. selecting) ingredients leads to lower calorie estimation and unhealthier food choices

Customization of food products has increased substantially in recent years while the desire for healthiness and an emphasis on understanding and providing calorie information continues to dynamically change the landscape of restaurant retail. The authors report four studies demonstrating that different customization routes (i.e., rejecting alternatives from a full product offering versus adding alternatives to a basic product offering) lead to systematic, but predictable, differences in consumers’ estimations of calories. In particular, this research finds that a rejection (vs. selection) customization process leads consumers to persistently estimate lower calories in the final product, which then improves evaluations of the retailer and leads to unhealthier food choices. These findings occur when consumers estimate calories of the exact same final product using the different paths to customization as well as when they create their own customized final product, while accounting for differences in the quantity and type of ingredients selected, suggesting a very general difference in estimations. This research has important implications for consumers who want to manage their weight and for firms that need to manage consumers’ health perceptions.     

An Investigation into Restaurant Attributes: A Basis for a Typology

This article has the aim of presenting the basis for a new, clearer classification of restaurant attributes. The research followed an interpretive approach with a systematic review of the literature, compared and contrasted with the findings of six focus group interviews. A new model was devised with seven categories of restaurant attributes. This article presents a model that needs to be tested. Also, follow-up articles with more detail about the attributes under each category will be presented. This article organizes the disparate literature on restaurant attributes and looks into the relationship between attributes, particularly its influence on perceived consumer value.     

外部冲击影响下的农户家庭决策与制度调整

农户家庭是现在及未来很长时段我国农业经营的主要组织形式。以家庭为单位作业，易受自然资源、技术条件、劳动供给、政治形势、社会经济秩序乃至地理天气等外部条件影响，会面临各种不确定性。近期外部要素变化对农业经济冲击可谓喜忧参半。贴合经济生活原型，纳入风险要素并构建农户家庭决策模型，可为政府反馈农户经营信息、评估家庭微观经济行为和构建有效制度提供实证依据。目前，农户家庭经营主要面临系列制度障碍，因而应加快推进涉农制度建设，完善制度体系，强化制度激励和保障功能，以降低农户风险和成本，提高农业经营业绩。     

Developing and assessing critical thinking skills in marketing students: The power of making explicit problem-solving processes

Applied research is a course that has been taught to develop and effectively assess critical thinking skills in marketing students. A modified version of the problem-solving model using explicit problem-solving processes is employed in the design of course material and delivery. Assessment data support students’ ability to critically think at both lower and higher levels. Assignments include creative and timely experiential exercises to reinforce important marketing concepts, encourage student interest, and develop critical thinking skills.     

国土空间用途的权衡决策方法研究

研究目的:探索国土空间用途冲突协调路径,为中国"多规合一"及国土空间规划提供理论与方法指导。研究方法:在分析冲突根源的基础上建立国土空间权衡决策模型,构建"战略理性+技术理性+沟通理性"的国土空间权衡决策模式,并以丰县为例开展实证研究。研究结果:(1)国土空间利用的冲突本质上是利益相关者之间的利益冲突,只有利益权衡,没有利益优化;(2)国土空间权衡决策准则、国土空间价值评估、价值权衡和沟通定权共同组成国土空间权衡决策模式;(3)实证研究表明:经济发展战略下丰县镇村、农业、生态空间占比分别为18.51%、74.20%、7.29%,粮食安全战略下占比分别为16.07%、76.66%、7.27%,生态文明战略下占比分别为17.88%、69.06%、13.06%,权衡结果较合理。研究结论:国土空间权衡决策受国家战略驱动、以沟通为基础、以技术为手段,可有效解决国土空间用途冲突问题。     

Prioritising alternatives for sustainable end-of-life vehicle disassembly in China using AHP methodology

The projection on Chinese increasing end-of-life vehicle (ELV) volumes indicates that the volume in 2020 will be about threefold that in 2015. The issue of scrapping vehicle upsurge relative to capacity crunches and environmental impacts perplexes Chinese dismantlers and it is intractable and urgent to choose an appropriate dismantling mode. The purpose of this study is to prioritise four potential dismantling modes and provide decision-making reference for dismantlers with a view to such criteria as environmentally sustainable considering constraints involving economy, technique, ecology and flexibility over changing condition. The conducted evaluation by the analytical hierarchy process (AHP) methodology takes sensitive and problematic aspects into account through questionnaires. The whole evaluation process supported by expert preferences, provides a simple and intuitive knowledge to construct arguments for ELV decision-making process. Results show that disassembly line involves the highest global weight of 0.363 and is concluded to be the best compromised ecological alternative.     

Support for the underdog brand biography: Effects on consumer attitude and behavior

Conflict between favorites and underdogs is an everyday phenomenon. Research suggests that people support the underdog as they see a reflection of their own self in the person at a disadvantaged position. Two studies examine the effect of underdog brand biography in two different contexts. Study 1 provides support for the notion that underdog brand biographies for established brands elicit stronger consumer response than underdog brand biography for new brands. In study 2, a 2 × 2 between-subjects experimental design measured respondents’ reaction toward an underdog brand biography over a top dog brand biography under conditions of public versus private consumption. Results demonstrate that consumers exposed to underdog brand biographies in the private consumption condition will be more likely to respond favorably than when they are exposed to the public consumption condition. Based on the results it is suggested that advertisers make use of underdog brand biographies in case of established brands. Furthermore, choice of underdog brand narratives is likely to bring positive results under conditions of private consumption.     

“One of these days,things are going to change!” How do you make sense of market disruption?

The significance of mindsets is apparent in everyday business life. As today’s managers and companies face uncertainty and disruptive change in the business environment and markets, there is a growing need to understand and strategically address such change. This becomes challenging when disruptive market forces confront the institutional logic or rules of the game based on collectively acquired experience of doing business in the given field. In overcoming such challenges, managers’ hidden reasoning remains an untapped potential while their existing mindset influences what they attend to and what they decide to do. This article elaborates a diagnostic framework, accompanied by a tool to help managers make sense of disruptive markets and reflect individually and collectively on possible courses of action. The framework has two principal dimensions—strategic scope and focus—that are further divided into three business elements of strategic market-oriented management: offering, customer, and market. The tool offers a practical means of profiling individuals’ mindsets. In increasingly dynamic business environments, reflection capabilities represent a new source of competitive advantage.     

Using methods of Multi-Criteria Decision Making to provide decision support concerning local bioenergy projects

The public sector plays an important role in the German “Energiewende”. Besides energy management in municipal properties the local government can also support the switch to renewable energy sources through a change in energy supply structures within in their region. Methods of Multi-Criteria Decision Making (MCDM) from Operations Research are helpful regarding that challenge, as they are able to assess the sustainability of local energy concepts, since they not only offer stakeholders the opportunity to participate, but also consider multiple conflicting criteria. In that way, the acceptance of local energy projects and the participation of stakeholders in the decision process are supported. The case study presented in this paper illustrates the results of a MCDM process employed to identify a sustainable bioenergy concept in a rural village in Lower Saxony, Germany. Our analysis revealed not only the opportunities and challenges associated with executing an MCDM process to support the realization of local bioenergy projects, but also discusses potential limitations of the methods.