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1.
The rapid industrialization and growth across the world have fostered the consumption of luxury fashion brands. Electronic word-of- mouth on social media (eWOM) is fast becoming an effective and germane strategy to engage luxury consumers through posting pictures, sharing reviews, and communicating information on platforms like Facebook, Instagram, and TikTok. Extant research has not examined the antecedents and drivers that lead to eWOM behavior. We leverage self-congruity theory and through its focal lens, our study addresses this research gap through a survey conducted with 453 consumers in Mexico, Latin America's fastest growing market. Our results indicate that need for status, susceptibility to normative influence, and luxury brand involvement, moderated by authentic pride and social media influencers lead to eWOM behavior on social media. We also demonstrate that luxury brand involvement and susceptibility to normative influence mediate the relationship between need for status and eWOM behavior on social media. The study provides important implications to managers and researchers by suggesting long-term actionable strategies for growth that can help luxury firms develop a sustainable competitive advantage over rivals and competitors. 相似文献
2.
《International Journal of Research in Marketing》2022,39(3):867-887
This article examines peer influences from network relationships within a social network game (i.e., embeddedness) and across such games (i.e., multiplexity). Drawing on social influence theory, we develop a bivariate Poisson model of users’ repeated visits and latent attrition that accommodates peer interaction after controlling for homophily. We estimate the model using data from two social network games with considerable overlap among network members. We find that friends who are only multiplex across games exert greater peer influence on users’ game visits than members who are embedded within a single game. We also determined that ignoring network multiplexity across games may lead firms to mistarget users due to biased peer influences of embedded friends. This result provides an unresearched explanation—strength of peer influence—for the mixed findings in previous literature on network embeddedness. We utilized our results to conduct several scenario analyses to demonstrate how firms can effectively manage users’ engagement and target users in multiple social network games. 相似文献
3.
While online retail sites succeed in reinforcing perceptions of human warmth on their websites thanks to more and more interactive technologies, the charitable sector cannot, for lack of human, technical and financial resources, make use of such technologies. This research paper demonstrates the potential of a simple tool: the socially rich photo. Although the literature has extensively documented how photos impact visitor behavior in online environments, research in the context of donations through charity websites is rare and has provided contradictory results. By focusing more closely on the role of the individual represented in such photos (the recipient of a donation versus the donor), our studies, conducted in France, offer additional insights on the subject as well as managerial advice for organizations. 相似文献
4.
5.
Sanja Tepavcevic 《Journal of East-West Business》2018,24(2):108-137
The paper examines Russia’s international image and its influence on investment by Russian companies in post-socialist Europe. Findings are based on the cases of Gazprom’s South Stream Pipeline project, and Sberbank’s acquisition of Volksbank’s Central and Eastern European assets in Hungary and Serbia. The paper demonstrates that international positions and economic interests of two countries determinate decisions regarding investments of Russian companies, while Russia’s image to some extent accelerates these decisions in Serbia. The paper is based on the results of interviews with representatives of business communities conducted in Hungary and Serbia in 2012–2017, professional reports, and official documents. 相似文献
6.
[目的]通过了解河北省衡水市农户土地转出的意愿状况,分析影响农户土地资源转出意愿的关键因素,并制定正确的战略决策,为构建农地适度规模化经营奠定理论基础,促进衡水市农民的现代化发展。[方法]文章结合调研情况,对样本区农户土地使用权流转行为进行了统计描述和分析研究,并运用Logistic模型对农户土地使用权转出意愿的影响因素进行了分析,找到了影响衡水市土地流转的关键性因素。[结果]研究表明,户主年龄、从事职业和文化程度、农户家庭非农收入以及农户家庭兼业人数等与农户土地转出意愿呈显著正相关关系,显著性数值分别为0. 018、0. 000、0. 010、0. 000、0. 028,而农户家庭农用机械数量则与农户土地转出意愿呈显著负相关关系,显著性数值为0. 033。此外农户社会保障程度和农户对政府土地流转的相关政策了解程度等因素也影响着农户土地流转的意愿。[结论]影响农户土地转出意愿的显著性因素包括家庭非农收入、户主年龄和职业;另外,户主的年龄、职业、文化程度、非农收入、家庭兼业人数和农用机械数量均是影响农户土地转出意愿的重要内容。 相似文献
7.
This article relates to the annual Ratha Yatra festival at Puri, India, and aims at quantifying the pilgrim perception of the event on three major aspects of every facility – adequacy, quality, and signage – to measure their satisfaction. A questionnaire survey (N?=?680) was conducted, from which a five-factor structure was extracted using exploratory principal component analysis, further examined through partial least squares-path modeling. The final model was found to have significant positive effects on three factors that comprised adequacy and quality of physiological needs, quality of ancillary facilities, and signage. The outcome may be utilized in planning other pilgrim events for achieving a higher pilgrim satisfaction score. 相似文献
8.
本文利用2005—2016年省级面板数据,对我国各地区普惠金融发展水平进行测度,并在此基础上探讨其收敛性及影响因素。结果表明:(1)我国普惠金融发展水平在考察期内总体偏低,并且呈现出显著的地区差异性。(2)绝对β收敛在全国、中部和西部均存在,而东部不存在;条件β收敛在全国、东部和西部均存在,而中部不存在。(3)政府干预程度、市场化程度、人力资本质量、非正规金融以及外商直接投资对普惠金融发展均具有重要的影响。 相似文献
9.
AbstractWe examine the common pattern of success-failure-success displayed by many western consumer co-operatives in the twentieth century. We concentrate on the biggest Finnish regional co-ops, Elanto and HOK, and compare their successes and failures as well as those of British co-ops with the help of the Blue Ocean Strategy (BOS). The BOS argues that companies can succeed if they produce surplus value for their clients and if those surpluses simultaneously reduce costs.We suggest that resistance to inequality was the biggest success factor for co-ops in the twentieth century. 相似文献
10.
张韵 《中国农业资源与区划》2018,39(4):103-107
[目的]随着农村城镇化进程的加快,由此引发的农村居住地生态环境恶化已成为制约农业和农村经济可持续发展的瓶颈,加强农村居住地生态环境保护和治理,是目前亟待解决的重要问题。研究分析农村居住地生态环境影响因素,为有效改善居住地生态环境提供重要理论依据。[方法]以陕西省为主要研究区域,采用层次分析法,构建矩阵模型,研究影响陕西省农村居住地生态环境的农民因素、生产活动和政府因素3个层次,包括周边乡镇企业废物排放、农用投入品的使用、畜禽养殖业废物排放、人均消费支出、农村人均家庭纯收入、农村家庭恩格尔系数、环保意识、政府监管力度、环境保护财政支出,相关政策法规等10个因素所占权重,得到不同因素的重要性排序。[结果]乡镇企业废物排放、农用投入品的使用、农村人均家庭纯收入和农村人均消费支出是影响农村居住地生态环境的主要因素,且重要性排序为乡镇企业废物排放农用投入品的使用农村人均家庭纯收入农村人均消费支出。[结论]加强乡镇企业废物排放管理和农用投入品的生产和使用审查,降低不必要的消费支出,同时为农民提供更多的就业机会,提高人均家庭村收入,是目前改善农村居住地生态环境的有效措施,为农民提供一个安全舒适的居住场所,这也将有利于农村经济的可持续发展。 相似文献