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1.
以往关于时间压力对冲动性购买影响的研究结论具有两面性,即促进或抑制。文章引入交易效用和感知风险两个调节变量,通过两个实验探讨了时间压力对网络冲动性购买倾向影响的边界条件。首先,当交易效用较高时,时间压力的增加会导致其网络冲动性购买倾向的提高;而当交易效用较低时,时间压力的增加会导致其网络冲动性购买倾向的降低(实验一)。其次,当人们感知风险较低时,时间压力的增加会导致其网络冲动性购买倾向的提高;而当人们感知风险较高时,时间压力的增加会导致其网络冲动性购买倾向的降低(实验二)。研究结论可以帮助电商企业进一步了解消费者的冲动性购买行为,充分利用时间压力的影响,制定更灵活有效的促销策略。 相似文献
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AbstractThis study examined gender’s effects on attitudes and tendencies to share online ads containing comedic violence. The results show that males enjoyed comedic violence more than females, when the perpetrator of the comedic violence was male, regardless of the victim’s sex; and, when the perpetrator and victim were both female. When the perpetrator and victim were of different sexes, the impact of attitudes toward comedic violence on sharing the ad varied by gender. However, when the victim and perpetrator were of the same sex, there was no significant gender difference in the effects of attitudes toward sharing the ad. 相似文献
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Oscar Claveria 《Applied economics letters》2019,26(10):812-817
In this study we present a novel approach to measure the level of consensus among agents’ expectations. The proposed framework allows us to design a positional indicator that gives the percentage of agreement between survey expectations. While other aggregation methods such as the balance, which is constructed as the difference between the percentages of respondents giving positive and negative replies, explicitly omit the neutral information, the proposed metric allows synthesizing the information coming from all response categories, including the percentage of respondents who do not expect any change. In order to assess the performance of the proposed measure of consensus, we compare its ability to track the evolution of unemployment to that of the balance in eight European countries. With this aim, we scale both measures to generate one-period ahead forecasts of the unemployment rate. We find that the consensus-based unemployment indicator outperforms the balance in all countries except Denmark and Sweden, which suggests that the level of agreement among agents’ expectations is a good predictor of unemployment. 相似文献
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农村劳动力的就业意向选择问题研究是对农村富余劳动力转移就业问题研究的进一步深化。该文以统筹城乡综合配套改革试验区重庆农村劳动力资源为主要研究对象,以其当前就业意向性选择为切入点,对影响农村劳动力当前就业意向的不同偏好因素进行分析,对其相关特征变量进行了详细的描述性统计分析,并采用多元Logit模型进行实证分析。研究结果表明,重庆山区农村劳动力当前就业意向存在着明显的性别差异,男性农村劳动力素质总体上优于农村女性劳动力,两者平均年龄仍较高,男性农村劳动力更倾向于外出务工或经商就业,但总体收入仍不理想。务农就业意向的农村劳动力与务工、自主创业或经商就业意向的农村劳动力相比,在年龄、耕地、收入等变量方面存在显著劣势差异。农村劳动力的人力资本、家庭禀赋和所在村劳动力人口数等变量对其不同的就业意向选择具有重要影响和显著差异。 相似文献
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Drawing on reversal theory (Apter, 2007), the current research proposes that internet users' metamotivational state (telic vs. paratelic) determines advertising interactivity's effectiveness. An online field experiment involving 141 Facebook and Twitter users tests this proposition. Research findings support telic state consumers form more positive attitudes toward a low-level interactive ad, whereas paratelic state consumers form more positive attitudes toward a high-level interactive ad. Further, this research shows that an arousal seeking tendency mediates the metamotivational state's impact on ad attitude. 相似文献
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《Journal of Retailing and Consumer Services》2014,21(4):537-549
The goal of this research is to examine the effect of five intrinsic factors, namely, personality, culture, materialism, shopping enjoyment tendency, and impulsive buying tendency on impulsive buying behaviour. Using structural equation modeling, responses from 508 consumers in the different parts of India’s National Capital Region were analysed and results showed that while the three constructs of materialism, shopping enjoyment tendency, and impulsive buying tendency had significant positive relationship with impulsive buying behaviour, the cultural construct of collectivism and two personality constructs of extraversion and conscientiousness too showed significant relationship.The study assumes immense significance because it not only presents useful insight regarding the behaviour of Indian consumers in an ever developing retail sector in India, but also considering the fact that this is the first time an attempt has been made to assess the simultaneous impact of these five intrinsic factors on impulsive buying behaviour. Importantly, the findings also revealed that the influence of intrinsic variables on impulsive buying behaviour did not vary across gender. 相似文献
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大学生自主创业在20世纪末的世界各国已经成为一种趋势。近年来,在我国由于社会竞争的日益加剧和就业形势的日益严峻,尤其是20世纪90年代大学扩招的规模日益加大,创业正在成为越来越多的大学生在被动就业之外的另一项重要选择。大学生的创业倾向越来越明显,这说明中市场经济发展的日益成熟和大学生就业理念的转变。立足于对培养大学生创业倾向的建立以及对其影响因素的分析,探讨了大学生个体因素及家庭、学校、政府等各种不同的外部环境对当代大学生创业倾向的影响,力求通过对其提出合理化建议,以培养和促进大学生创业倾向的建立和不断发展。 相似文献
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通过我国目前技能型紧缺人才的现状分析,对未来几年技能型紧缺人才的状况与演变趋势加以研究和讨论,进一步提出我国的技能型人才的短缺已成为制约我国经济发展的瓶颈。 相似文献