Virtual Product Placement as a New Approach to Measure Effectiveness of Placements

Product placement is a fast growing multi-billion dollar industry, yet measures of its effectiveness, which influence the critical area of pricing, have been problematic. Past attempts to measure the effect of a placement and, therefore, provide a basis for pricing of placements, have been confounded by the effect on consumers of multiple prior exposures of a brand name in all marketing communications. Virtual product placement offers certain advantages: as a tool to measure the effectiveness of product placements; as assistance with the problem in the lack of audience selectivity in traditional product placement; as a testing of different audiences for brands; and in addressing a gap in the existing academic literature by focusing on the impact of product placement on recall and recognition of new brands.     

Knowledge Management, Research Spinoffs and Commercialization of R&D in Australia

This paper proposes that transfer of tacit knowledge is a factor that should be considered by research organizations when they consider technology transfer. It uses a study of spinoffs arising from research of the Commonwealth Scientific and Industrial Organization (CSIRO) to discuss the existing theories of establishment rationale, selection process and support mechanisms which are provided to spinoff firms. It suggests that there are three components to technology transfer and that one of these, the transfer of tacit knowledge, helps to increase survival of these firms. It presents a model which takes account of both institutional and company factors in spinoff establishment.     

What skills and attributes does an accounting graduate need? Evidence from student perceptions and employer expectations

For some years there has been much debate between various stakeholders about the need for accounting graduates to develop a broader set of skills to be able to pursue a career in the accounting profession. This study uses mixed methods to examine perceptions and expectations of two major stakeholders: students and employers. Findings indicate that students are becoming aware of employers’ expectations in terms of communication, analytical, professional and teamwork skills. Although employers are still expecting a good understanding of basic accounting skills and strong analytical skills, they are also requiring ‘business awareness’ and knowledge in terms of the ‘real world’. Both students and employers report that many of the ‘essential’ non‐technical and professional skills and attributes are not being developed sufficiently in university accounting programmes.     

Ethics, Governance and Risk Management: Lessons From Mirror Group Newspapers and Barings Bank

While corporate failures, such as Enron and WorldCom, have focused attention on issues of business ethics, corporate governance and risk management, there is nothing intrinsically new in the reasons behind their collapse. Neither is there anything fresh in the media's rush to identify a scapegoat. An examination of the financial collapse of Mirror Group Newspapers and Barings Bank, demonstrates failures within both these companies' corporate cultures and management systems, which allowed, if not encouraged, unethical behaviour by key individuals. It is argued that a combination of legislation, regulation, effective risk management and appropriate sanctions are needed, if such unethical behaviour, and resulting corporate failure, is to be prevented in future.     

Understanding consumers’ decisions to adopt technology-enabled transformative services

This study extends understanding of consumers' decisions to adopt transformative services delivered via technology. It incorporates competitive effects into the model of goal-directed behavior which, in keeping with the majority of consumer decision making models, neglects to explicitly account for competition. A goal-level operationalization of competition, incorporating both direct and indirect competition, is proposed. A national web-based survey collected data from 431 respondents about their decisions to adopt mental health services delivered via mobile phone. The findings show that the extent to which consumers perceived using these transformative services to be more instrumental to achieving their goals than competition had the greatest impact on their adoption decisions. This finding builds on the limited empirical evidence for the inclusion of competitive effects to more fully explain consumers' decisions to adopt technology-based and other services. It also provides support for a broader operationalization of competition with respect to consumers' personal goals.     

Understanding value-creating practices in social media-based brand communities

For service providers hosting social media-based brand communities, understanding the use of value-creating practices enables them to enhance their customers’ brand community experiences and facilitate value. Yet, extant social media-based brand community research neglects to examine the uses of practices in commonly occurring, direct service provider customer interactions that may be value co-creative. Thus, for a more holistic view of value creation, and informed by service logic, this study applies netnography to observe participants’ uses of practices in two social media-based cause brand communities, in both direct and indirect interactions. The findings reveal that participants predominantly employ practices in direct interactions and act as value co-creators. The findings extend empirical evidence into value-creating practices in social media-based brand communities. They also highlight how cause organisations should plan their uses of practices to facilitate the types of value-creating interactions they seek (i.e. direct and value co-creating, or indirect and independently value creating).     

A critical appraisal of the social entrepreneurship paradigm in an international setting: a proposed conceptual framework

The concept of entrepreneurship embedded in the backdrop of business has been increasingly applied to the context of addressing social problems and sustainability challenges. Known as ‘social entrepreneurship’ the topic has garnered the heightened attention of researchers in recent years. As a nascent stream of research social entrepreneurship is still in the early stages of development. Recent evidence suggests a growing body of scholarly research in this field; however, its conceptualisation remains obscure as it is predominantly dictated by definitional arguments. Consequently, the literature is still anecdotal in trying to unveil different dimensions of social entrepreneurship and its potential benefits that might help to battle sustainability challenges. To bridge the existing gap in social entrepreneurship research this study adopts an inductive content analysis approach. Accordingly, a sizeable number of prior studies were extracted from five major databases from 1991 to date. Findings from the prior studies were synthesised in a systematic manner to draw valid conclusions. Based on the findings drawn from prior literature the study also proposes a conceptual framework and prompts further empirical research. The implications of the study are two-fold: academic and practical. The academic implication is primarily to contribute to the relatively uncultivated area of social entrepreneurship literature. The practical implications of the study are potentially instrumental for social entrepreneurs and policy-makers who are involved in social wealth creation. Moreover, the practical implication of the study is deemed to be very significant given the rising impetus of sustainability issues, where it is believed that entrepreneurs can play a vital role in this regard.     

Consumer Acceptance of mHealth Services: A Comparison of Behavioral Intention Models

Recent appropriation of mobile devices to deliver health services is transforming the health care landscape, offering reduced costs and increased access for service providers and consumers. This article examines factors influencing consumers' decisions to adopt mobile health (mHealth) services through a comparison of three behavioral intention models. A national web-based survey of 482 French adults indicates that the model of goal-directed behavior (MGB) more fully, though less parsimoniously, explains consumers' acceptance of mHealth services. This research provides insight into the usefulness of the MGB in improving understanding of the determinants of behavior situated at the intersection of health, service, and technology.     

The role of desire in understanding intentions to drink responsibly: an application of the Model of Goal-Directed Behaviour

Abstract

This study models young people’s moderate drinking decision-making using the Model of Goal-Directed Behaviour (MGB), thus presenting insights into young people’s desires and intentions to drink responsibly. Testing the applicability of the MGB to quantitatively analyse responsible drinking, the explanatory sphere of the MGB is extended. An online survey resulted in 1522 completed questionnaires from respondents aged between 18 and 25 years. Collected data were analysed with structural equation modelling (SEM) using SPSS AMOS21 (IBM, New York, NY, USA) software. The key finding of this study is that an individual’s desire to drink moderately is the most important predictor of young people’s responsible drinking intentions. Our use of MGB provides further evidence that there is a strong distinction between consumer desires and intentions.     

Determinants of performance in advanced undergraduate management accounting: An empirical investigation

This exploratory study empirically investigates the performance of students in advanced management accounting. Findings are that English language as the first or subsequent language has no differential impact on introductory level performance. However, at advanced levels and in other subjects requiring the application of concepts to unfamiliar situations, students whose first language was English outperformed others. Similarly, students who had studied prerequisite subjects at the same university outperformed their exempted colleagues (both overseas and local) in advanced management accounting. These findings indicate that the difference due to language differences may not actually be due to language, but rather that language may simply be proxying for something else such as a different learning style.