The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers

This study examines of the ways in which Korean TV dramas affect Taiwanese consumers’ attitudes toward the locations where the dramas are filmed (onscreen locations). Previous studies have incorporated balance theory into product–character association models and have demonstrated that consumers tend to align their attitudes toward products with the valence of a character’s attitudes toward the products. Unlike previous studies, this article attempts to investigate the product–character association model in a cross-cultural setting where the ‘products’ considered are the onscreen locations. To account for the effect of similarity between Taiwanese culture and Korean culture, the concept of perceived cultural proximity is introduced into the balance-theory-based model. The results show that consumers’ parasocial relationships with a character and consumers’ attitudes toward the character are related to their attitudes toward the location. However, this relationship is significant only for those viewers with high perceived cultural proximity between Taiwan and Korea.     

Hybrid decision model for information project selection

Information project selection is an important and recurring activity in many organizations. Establishing a systematic project selection model thus is important for organizations. However, information system project selection is made difficult by the need to consider numerous quantitative and qualitative factors, such as business goals, benefits, project risks and limitations in available resources. This study proposes a hybrid measurement model for evaluating the overall effects of information projects. The selection model generates critical, quantitative and qualitative indicators to help managers realize the advantages/disadvantages of operational conditions. This hybrid selection model not only accelerates project evaluation and selection, but also helps organizations optimize project selection and thus achieve sustainable development.     

Enhancing firm performance through internal market orientation and employee organizational commitment

Considering the importance of retaining key staff and managing the negative impact of high labor turnover on firm performance, this study investigates the notion of internal market orientation (IMO) as an employee management tool for helping companies retain employees and leverage performance via their organizational commitment. Drawing on data from three different managerial respondents in 275 companies based in China, the findings demonstrate the precedential effect of IMO on corporate performance through employees’ organizational commitment and retention. Interdepartmental relationship and interdepartmental communication, together with ownership types are identified as potential moderating variables, which may vary IMO’s effectiveness in the framework. This study provides scholars and practitioners with empirical evidence of IMO’s contribution to different industries and markets. Building on a western perspective, this study extends the literature in an emerging market context and specifically has implications for managing Chinese employees.     

Disclosure regulations work: The case of regulation G

Review of Quantitative Finance and Accounting - Regulators and standard setters strive to enhance the transparency of corporate disclosures. To address concerns regarding the improper use of...     

Financial analysts' bundling across firms: Target prices and stock recommendations

A rising trend is that analysts bundle earnings forecasts for multiple firms on the same day, and such forecast bundling is associated with low-quality forecasts. We explore target price bundling and recommendation bundling. Factors driving bundling revisions of an output for multiple firms vary across three outputs: forecasts, target prices, and recommendations. Target price (recommendation) revisions bundled for firms are less informative than stand-alone revisions. Although consistency in the direction of revisions between different outputs is typically associated with higher perceived quality, consistent revisions between outputs are not associated with higher informativeness of revisions bundled for multiple firms.