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The different faces of coupon elasticity 总被引:2,自引:0,他引:2
Coupons account for over two-thirds of all consumer promotional efforts initiated by the manufacturers of consumer goods. In this study, the impact of coupons on brand sales is investigated and how that impact decays over the life of the coupon is demonstrated. Specifically, we present an econometric model that can capture coupon effects in terms of equivalent price reduction, account for coupon effects over time, allow inference of coupon effects when retailers decide to double or triple the coupon value, and provide both self-coupon and cross-coupon elasticities at different levels of aggregation. A widely used sales response model is adapted, and an analytical model is proposed to estimate both the self-coupon and cross-coupon (face value) elasticities of sales at the store level. From the store-level elasticity estimates for a given week, the authors analytically derive the coupon elasticities for the chain level by aggregating across stores, and over the life of the coupon by aggregating over time. The proposed sales response model is estimated with the data obtained from three markets for various product categories, and the coupon elasticities are computed. The proposed framework allows one to demonstrate the hypothetical equivalence of a shelf-price reduction for a given coupon face value in each week. Also, the effect of doubling the face value of a coupon results in more than a proportionate increase in elasticity. The authors find that both self and cross-coupon elasticities are much smaller in magnitude than the average self and cross-price elasticity measures reported in the literature. 相似文献
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Journal of Quantitative Economics - The paper tries to apply a new technique — the decomposition principle — to centre state financial relations in India. As, appropriate data are not... 相似文献
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Quality management (QM) has received a high degree of attention in extant literature. Several research papers attribute superior firm performance to adoption of QM practices. The availability of a large number of research papers that investigate the impact of QM practices on performance provide an ideal setting for theory extension and refinement using meta-analysis techniques. In this paper a meta-analytic study is presented that fulfills two objectives. First, the paper formalizes performance implications of adopting QM practices and present hypothesized relationship between QM practices and performance. Second, a meta-analysis of correlation (Hunter and Schmidt, 1990) approach is used to examine the empirical research in QM to determine which QM practices are positively related to improved performance. The study also examines the presence of moderating factors in the association between QM practices and performance. The results support many hypothesized relationships and also point towards the presence of moderating factors in almost all QM practice–performance relationships. A discussion of the findings is presented and directions for further development of QM theory are proposed. 相似文献
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Dividend Pricing Models and REITs 总被引:4,自引:0,他引:4
Dividend pricing/present value models relate current stock prices to expectations of future dividends. In this study we apply the West and Campbell–Shiller tests of the dividend pricing relation to an index of real estate investment trusts (REITs). REITs provide a unique test of these models since, during our study period, REITs were mandated to pay out at least 95% of taxable income as dividends. While our results complement previous research which finds that the dividend pricing model cannot be rejected if share repurchase is included as part of dividends, our data contain a much less significant amount of share repurchase, so that our approach to the issue of the viability of dividend pricing models offers an alternative insight. Our research suggests that, for our REIT population, dividend pricing models cannot be rejected. 相似文献
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We investigate resource allocation decisions in conglomerateswhen managers are motivated by career concerns. When divisionalcash flows are differentially informative about managerial ability,we show that it is in the managers' interest to overallocateunobservable intangible resources to the more informative divisions.Anticipating this bias, it is optimal for the firm's ownersto also overallocate observable capital to the more informativedivisions. The model provides rationale for corporate socialismand corporate hedging. It also highlights a cost of segmentreporting and tracking stocks, namely, that they allow managersto distort their perceived ability at the expense of investors. 相似文献
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Vijay Sethi Anand Jeyaraj Kevin Duffy Berkwood Farmer 《Journal Of Asia-Pacific Business》2017,18(4):262-274
Educators continue to utilize add-ons, extensions, or replacements to traditional Learning Management Systems (LMSs) to supplement capabilities and improve the classroom experience. This work resulted in the design and development of the Education Dashboards for Enhanced Learning (EDEL) template. The EDEL template enables faculty members to create dynamic web spaces called Knowledge Portals (KPortals). A semester-long introduction of KPortals proved to be positive and useful. Students tended to view the KPortal as a “go-to” webspace. The authors hope to refine the template in future studies and examine its usefulness in other countries. 相似文献
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Social Capital, Household Welfare and Poverty in Burkina Faso 总被引:1,自引:0,他引:1
This paper investigates empirically the importance of socialcapital, in the form of local associations and networks, forthe welfare of rural households in Burkina Faso. It draws ona unique database combining standard information on householdwelfare with multidimensional measures of social capital. Theanalysis finds that higher levels of social capital are associatedwith higher household per capita expenditures and better accessto credit. The distribution of social capital was found to bemore equal than that of other assets. Poor households and thosewho own little land obtain a higher return from social capitalthan other households. 相似文献
10.
Anand Chandavarkar 《World development》1987,15(12)
This paper attempts to answer the question: How would Keynes have viewed and reacted to the principal contemporary international monetary issues, namely, the framework of management, liquidity, the exchange rate regime, the adjustment mechanism, and the problem of developing countries? Keynes would arguably have favored a variant of crawling pegs rather than free floats for exchange rates, and a symmetrical (compulsory) adjustment mechanism for surplus as well as debtor countries, but would have been averse to the SDR link while welcoming the flexibility of the International Monetary Fund in meeting the requirements of developing countries consistently with the uniform treatment of all members. 相似文献