Supply chain relationships: Exploring the linkage between inter-organisational adaptation and learning

This paper aims to advance the process dimension of inter-organisational adaptation that takes places in supply chain relationships, building upon learning literature. Therefore, it summarizes and disentangles the different debates on inter-organisational adaptation and learning in the literature and establishes the theoretical linkage between both concepts. Two dyadic case studies show that the learning processes that underlie inter-organisational adaptations may be comprehensively classified based upon the direction of learning, resulting in “learning from” versus “learning with”, and based upon the span of learning, resulting in “incidental learning” versus “incremental learning”. The experiential nature of learning provides an explanation for the reinforcing character of inter-organisational adaptation, which is an alternative to the explanations presented in literature on supply chain relationships.     

Transitions to Sustainable Tourism Mobility: The Social Practices Approach

In this article, we argue that current research on sustainable tourism mobility can be divided roughly into two streams. One covers primarily the organisational and technological side of tourism mobility, while the other concentrates on travellers' attitudes. To date, these streams have been organised as separate bodies of research. There is much to be gained by being able to create linkages between the two. To do this, tourism research will have to develop a less generalised and more context-specific approach to travelling behaviour. In this paper, the Social Practices Approach is suggested as an interesting conceptual tool to interrelate current approaches. By giving greater consideration to the contextual dimension of tourism practices, citizen-consumers might be mobilised more effectively as change agents. To analyse the potential roles of citizen-consumers in transition processes towards sustainable tourism mobility, two citizen-consumer-led change processes are differentiated. The first is directed at tourists in their consumer-role, by providers developing sociotechnical innovations enabling and tempting tourists to behave more sustainably, and by incorporating consumer-logics in supply. Second, tourists can be mobilised in their role as citizen-consumers through processes of sub-politics, social movements and political consumerism.     

Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising

Drawing from the affect–reason–involvement model, we examine how misleading advertising about the environmental features of products, or greenwashing, affects how consumers perceive ads and brands. Using data from two experimental studies with quota-based samples in the United States (N = 486) and Germany (N = 300), we compare nondeceptive claims with two types of claims often used in greenwashing: vague claims and false claims. We also identify the presence of pleasant nature-evoking images and test for interaction effects with two types of environmental involvement: environmental concern and environmental knowledge. Results indicate that while vague claims do not enhance consumers' perceived greenwashing regardless of their environmental knowledge or concern, false claims do, which consequently harms consumers' attitudes toward those ads and brands. In the United States, consumers' environmental knowledge moderates that effect, whereas all consumers in Germany could identify false claims as attempts at greenwashing. Moreover, associating greenwashing claims with nature-evoking images activates an affective persuasive mechanism that appeals to consumers' affinity for nature, which not only positively influences their evaluations of ads and brands but also influences their attitudes toward ads and brands more strongly than perceived greenwashing. In closing, we discuss the theoretical and practical implications of these findings.     

Mixed methods research in service-learning: an integrative systematic review

Quality & Quantity - In view of the challenges involved in designing a study of Mixed Methods (MM), as well as the problematics inherent in studying Service-Learning (S-L) from new research...     

Goal Orientation,Deep Learning,and Sustainable Feedback in Higher Business Education

Relations between and changeability of goal orientation and learning behavior have been studied in several domains and contexts. To alter the adopted goal orientation into a mastery orientation and increase a concomitant deep learning in international business students, a sustainable feedback intervention study was carried out. Sustainable feedback implies acknowledgment of students’ need to be actively involved in their own feedback process. First, relations between and changeability of the concepts found in previous research were validated. Second, the effects of the sustainable feedback intervention were analyzed. Although sustainable feedback helped mastery-oriented learners maintain deep learning, it did not directly influence their goal orientations.