A diffusion model with application to evolving medical technologies

This paper reports on a system dynamics simulation model which was developed to study the diffusion of medical technologies but which should be applicable to other sorts of technologies as well. The model addresses both the adoption and the changing extent of use of an evolving, product-based technology and also endogenously accounts for changes in actual and perceived performance. Two specific medical case studies provide background to the model and are used for testing the model's ability to reproduce various aspects of historical behavior. The model's relatively complex structure is presented in the form of influence diagrams showing major flows and relationships. The paper concludes with a discussion of contributions and possible future uses and modifications of the model.     

Key impact factors of visitors’ environmentally responsible behaviour: personality traits or interpretive services? A case study of Beijing’s Yuyuantan Urban Park,China

The environmentally responsible behaviour (ERB) facilitates the sustainability of tourism destinations. This study aims to identify the key impact factors to promote visitors’ ERB in urban park and examine the impact mechanism. A total of 567 visitors were surveyed in Beijing’s Yuyuantan Urban Park. Structural equation modelling results indicate that personality traits are the most important factors that affect visitors’ ERB, while the effect of how satisfaction with interpretive services plays upon visitors’ ERB using place attachment as a mediator. Openness traits positively affect satisfaction with experiential services and general behaviour. Additionally, implications in urban park management are provided.     

Abstracts

Quality & Quantity -     

Self-brand connections: The role of attitude strength and autobiographical memory primes

According to the self-brand connection (SBC) construct, brand associations are used to construct one's self or to communicate one's self to others [Escalas JE. Narrative processing: building connections between brands and the self. unpublished dissertation 1996; Duke University.]. Study 1 reveals that: (1) SBCs significantly influence brand evaluations and attitude strength; (2) females exhibit stronger SBCs overall relative to their male counterparts; and (3) higher levels of SBCs impact attitude strength particularly for females in response to the gendered brand studied here — a sports organization, the WNBA. Study 2 focused on a non-gendered brand. The results showed that consumer fans who identified with the in-group (the home team) reported higher levels of SBCs than those who identified with the out-group. Finally, when autobiographical memory primes are presented from the perspective of the in-group, SBCs are higher than when these memory primes are presented from the perspective of an out-group.     

Alternative measurement approaches to consumer values: The list of values and the rokeach value survey

Two methods of measuring consumer values, the List of Values and the Rokeach Value Survey, are compared. Both involve some social desirability responding but both have convergent, discriminant, and empirical validity for consumer research. The List of Values may be preferable for some types of research because it detects more daily influence in people's lives and because it is simpler to administer.     

世界自然遗产地游客旅游解说需求之研究——以湖南武陵源风景名胜区为例

本文以湖南武陵源世界自然遗产地为研究对象,通过游客问卷调查,以便利抽样的方式探讨游客社会经济背景因素对游客旅游解说需求(解说媒体偏好与解说主题兴趣)的影响,以指导武陵源世界自然遗产地经营管理者对未来解说规划的制定与实施.研究发现,在解说媒体选择上.游客偏好于带队解说、定点解说与咨询服务等人员解说方式,游客性别、年龄、教育程度、职业、婚姻与居住地对解说媒体的偏好有显著差异;在解说主题选择上,游客对森林、植物、动物、地质等较有兴趣,游客性别、年龄、教育程度、职业、婚姻对解说主题的兴趣也有显著的差异.     

Faculty Salary Inversion,Compression, and Market Salary Gap in California State University Business Schools

Employee Responsibilities and Rights Journal - Extant literature has examined salary compression and inversion in US academic institutions including arguments that compression constitutes a form of...     

居民对生态旅游认知与态度之研究--以澎湖列岛为例

本文旨在了解澎湖列岛居民生态旅游的认知与发展生态旅游的态度，并探讨居民基本资料与其对生态旅游认知和发展生态旅游态度之间的关系。经统计分析后发现：居民基本资料的不同会造成生态旅游认知与发展生态旅游态度的差异。最后透过典型相关分析发现，居民生态旅游的5个认知因素与发展生态旅游的6个态度因素间都具有相关性；居民对生态旅游的认知程度愈低者，在发展生态旅游态度上则愈不积极。