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Ida E. Berger Peggy H. Cunningham Minette E. Drumwright 《Journal of the Academy of Marketing Science》2006,34(2):128-137
The authors studied social alliances, a type of corporate societal marketing initiative. Their research finds that social
alliances are an important means whereby employees identify more closely with their organizations while gaining a greater
sense of being whole, integrated persons. Furthermore, this integration allows both organizations and their members to align
their commercial identities with their moral and social identities. As organizational members struggled to resolve conflicts
within their own identities, they were aided by social alliances, which in turn led them to identify more with their organizations.
Unlike previous research, the findings suggest that the kind of connections referred to by the informants went well beyond
the cold, rational associations described in previous research to emotional attachments that appear to be critical to organizational
identification. The results also suggest that participation in social alliances may result in multiple forms of identification:
intra- and interorganiza-tion identification.
Ida E. Berger (bergeri@ryerson.ca) is the associate director of faculty affairs and a professor of marketing in the School of Business
Management at Ryerson University. She received her Ph.D. from the University of Toronto. Her articles have appeared in leading
marketing journals, including theJournal of Consumer Research, Public Policy and Marketing, theJournal of Consumer Psychology, andCalifornia Management Review. Her current research interests include social alliances, voluntary and nonprofit sector studies, diversity, and the value
of sports in social inclusion. Her teaching interests include marketing theory, consumer behavior, and marketing communications.
Peggy H. Cunningham (pcunningham@business.queensu.ca) is the Marie Shantz Teaching Associate Professor of Marketing, School of Business, in the
Queen’s University. She completed her Ph.D. at Texas A&M University. Dr. Cunningham’s research interests revolve around two
related themes: marketing ethics and marketing partnerships (international strategic alliances, partnerships between for-profit
and not-for-profit organizations, relationships between firms and their customers). These areas of study are linked by their
focus on the concepts of trust, integrity, and commitment. She is the coauthor of the Canadian editions of a number of marketing
textbooks (Marketing Management; Principles of Marketing; and Marketing: An Introduction). Her work is published in a number of journals, including theJournal of the Academy of Marketing Science, the Journal of International Marketing, and California Management Review.
Minette E. Drumwright (mdrum@mail.utexas.edu) is an associate professor with a joint appointment in the College of Communication (Department of
Advertising) and the College of Liberal Arts at The University of Texas at Austin. Previously, Dr. Drumwright was on the marketing
faculties of Harvard Business School and the University of Texas Business School. She currently is the faculty chair of the
Bridging Disciplines Program in Ethics and Leadership at the University of Texas. She has a Ph.D. in business administration
(marketing) from the University of North Carolina at Chapel Hill. Dr. Drumwright’s current research is in the areas of corporate
social responsibility, marketing for nonprofit organizations, and business ethics. Her focus is on understanding how managers
and consumers integrate noneco-nomic criteria related to society into their decision making. Dr. Drumwright has studied noneconomic
criteria in various contexts, including cause-related marketing, partnerships between companies and nonprofit organizations,
socially responsible buying behavior, and corporate volunteerism. Her articles and cases have been published in various books
and journals, includingCalifornia Management Review, theJournal of Advertising, and theJournal of Marketing. 相似文献
3.
Transport development and the evolution of economic geography 总被引:4,自引:0,他引:4
In this paper, based on the recent advances in the new economic geography (e.g., Fujita et al. [12]), we analyze impacts of transport costs on the spatial patterns of economic agglomeration. We first identify prototypes from the existing models, and explain the mechanism of how transport costs influence the balance between economic forces of agglomeration and dispersion. We then investigate the transformation of the agglomeration/dispersion patterns given gradually decreasing transport costs for different goods.Received: Received: July 2004 / Accepted: January 2005, Accepted: Received: July 2004 / Accepted: January 2005, JEL Classification:
R12Tomoya Mori: Correspondence toThe authors are grateful to David Bernstein, Tatsuo Hatta, Komei Sasaki, Tony E. Smith, and two anonymous referees for their valuable comments. This research is partly supported by The Grant in Aid for Research 08403001 of Ministry of Education, Science and Culture in Japan, the Murata Science Foundation, and WESCO Civil Engineering Technology Foundation. 相似文献
4.
Ida R. Hoos 《Technological Forecasting and Social Change》1977,10(4):335-344
Can we study the future “rationally” and “scientifically”? This paper examines the methods now in use and finds the assumptions shaky, the tools faulty, and the implications dangerous. With data as the driver, analysis the watchword, quantification the rule, and model-building the prime preoccupation, futurology rests heavily on two key pillars, the information base and cost/benefit calculations. Because these are shown to rest on quicksand, the elaborate methodological structure based on them totters precariously. 相似文献
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The fundamental question of whether offshoring is value enhancing and, more specifically, whether Italian manufacturing firms that undertake offshoring benefit from higher productivity and profitability is explored. Using data from the tenth wave of the “Survey on Manufacturing Firms” conducted by Unicredit‐Capitalia, it was found that, compared with domestic firms, firms relocating activities to a foreign country have different characteristics, and “better” firms might self‐select into offshoring decision. To disentangle the effect of offshoring on firms' performances from the effect of firm characteristics, several variants of propensity score matching are used. A mild and insignificant positive effect of offshoring on profitability was found and also evidence of a statistically significant positive effect of offshoring on productivity. 相似文献
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Despite earnest admonitions in most technology assessments that institutional arrangements, social impacts, and societal implications be taken into account, the methodology commonly used not only systematically and systematically excludes these very dimensions but often creates a distorted focus. The paradigm dominating structural modeling in technology assessment is technically-oriented; the techniques, lineal descendants of systems analysis, are no more reliable for “assessing” the uncertain future than have been their ancestors in “managing” the present. 相似文献
9.
Monetary policy and asset prices in an open economy 总被引:3,自引:0,他引:3
Daisuke Ida 《The North American Journal of Economics and Finance》2011,22(2):102-117
This paper examines whether central banks should respond to asset price fluctuations in a two-country sticky price model. We compare a monetary policy rule that targets both domestic asset prices and foreign asset prices with several alternative monetary policy rules. This paper shows that this policy rule can produce preferable outcomes because the domestic central bank incorporates important information that both domestic and foreign asset prices possess into its monetary policy. Our model suggests that central banks should consider both domestic and foreign asset prices in a two country framework with asset price fluctuations. 相似文献
10.
This study contributes to the conceptualization of a sustainable circular business model (CBM), the application of the circular economy (CE) by companies. The study utilized a three-level framework adapted from the CE literature with company (micro), supply chain (meso) and society (macro) levels. This multiple-case study in the textile industry included two types of companies operating in the CE: companies founded on the sustainable principles of a CE (natives) and companies transitioning to a CE from the linear economy (adopters). The findings show that the adopters emphasized long-term economic sustainability on a company level and implemented CE elements to varying degrees on all three levels. The natives pursued business decisions from environmental and social sustainability standpoints, and the three levels were integral in their systemic approach to a CE. The study highlights two key claims: established operational structures and economic volition hindered adopters in their systemic CE implementation, and an integral part of the CBM for natives was a proactive approach towards the society level. 相似文献