Country-of-origin effects and antecedents of industrial brand equity

Does the country-of-origin effect matter to industrial brand equity in international business-to-business (B2B) markets? The effect of a product's country-of-origin (COO) on both industrial buyers' and consumers' perceptions and evaluations has been one of the most widely studied phenomena in the fields of international business, marketing, and consumer behavior since the 1960s. Although many country-of-origin studies focus on consumer behavior in developed countries and acknowledge that the processes and stages of economic development by which consumers use COO information may differ in developing countries, the fact that there has been little research to investigate the effects of COO could explain the variations in international buyers' evaluations of industrial brand equity in the newly-industrialized economies, such as Taiwan. Taiwanese firms are now formidable global B2B market players by successfully transforming themselves from manufacturing mainly low-value and labor-intensive goods to producing many high value-added products that require advanced technology, equipment and significant business expertise. With the adoption of advanced technology and equipment, an important question is whether unique and innovative fastener products from Taiwan have generated the country-of-origin effects in international B2B buyers' minds. The main finding is that the country-of-origin of fasteners has not yet become an important antecedent of industrial brand equity in the case of the fastener industry in Taiwan.     

Industrial policy,social capital,human capital,and firm-level competitive advantage

Despite the popularity of governmental action devised to foster firm performance, the link between industrial policy and firm-specific human capital and social capital has received scant attention in the strategic management literature. In this paper, we build a dynamic optimization model which bridges concepts from industrial policy, social capital, human capital, and firm-level competitive advantage. We derive theoretical and policy implications from our competitiveness model, concluding that it increases in the opportunity cost of social capital reduce the production of human capital, so the optimal opportunity cost of social capital under feasible industrial policy should be set equal to zero. A government’s optimal industrial policy to help accumulate and churn human capital should reduce the opportunity cost of social capital to zero and reduce the probability of human capital leaving the community to zero. Thus, the model not only expands the potential determinants of competitive advantage in the context of governmental intervention, but also broadens the human capital theory and social capital theory in the creation of firm-specific human capital.

     

The persistence of economic profit

Recently, as practitioners and researchers from developed countries have increasingly probed the activities of emerging economies, what exactly drives the long-term economic profitability of firms in China has become the most salient issue in the above fields. However, a study dedicated to the persistence analysis of profitability differentials among firms in China has not yet been proposed. This study thus employs China’s business database to examine the persistence in the incremental components of the industry and firm effects on economic profitability and tests the hypotheses that conform to the conventional wisdom of relative rates of persistence. A persistence partitioning model is fitted to a new data set, and the results show that the incremental effects of industry on economic profitability persist longer than the incremental effects of the firm. In other words, the long-term competitive advantages of firms in China are more predictable and sustainable based on industry influences compared to firm factors. These findings support the predictions of industrial organization economics, and provide some implications for corporate strategy.     

四川省地质公园建设现状及对策

四川省地跨扬子克拉通、松潘一甘孜造山带及秦岭造山带三大构造单元.省内地质遗迹资源丰富,为旅游地质资源的开发和地质公园的建设,提供了坚实的资源基础和条件.四川省已经批准的国家地质公园数量已达12家,地质公园的建设走在全国的前列,但目前地质公园建设中存在的问题也不容忽视.在分析四川省国家地质公园建设现状的基础上,指出了目前地质公园建设中存在的主要问题,并结合实际提出了相应的解决对策.     

Brand equity heterogeneity among strategic groups in service franchising

Independent franchisees work cooperatively with service franchisors to strengthen the franchisor's brand name. However, agency theory predicts that franchisor inputs such as brand names and operational routines might be harmed by franchisees' free riding. In addition, previous literature has addressed the issues of strategic group emergence and performance differences between groups in recent decades. Thus, this study builds upon an emerging symbiotic view of franchising behind agency theory and incorporates a strategic groups level of analysis to investigate whether franchisees have strong incentives to maintain standards as franchisor seeking market penetration. By investigating potential brand equity differences among service franchisors for Taiwanese telecommunications service chains, this study found that different strategic groups exist in service franchising chains. From replication testing, the current results demonstrate that service franchising brand equity heterogeneities exist among franchisors within and across strategic groups. Therefore, this study broadens agency theory's explanation of service franchising.     

Incomplete global integration and regional knowledge-intensive service industries

This article presents the results of a postal questionnaire to 62 award-winning hotels in the United Kingdom. An examination of the methodology employed and the response rate is followed by an analysis of the operating profile of the hotel, and the personal background of the operators. Hoteliers define the determinants of service quality and how they monitor the quality of their service provision. An evaluation of the qualitative award schemes shows the importance of the awards to the hotelier and how he perceives them as a recognition of service quality. The final section considers the promotional value of each award, indicating resultant levels of activity.     

Determinants of industry performance: region vs. country effects in knowledge-intensive service industries

Recent variance decomposition studies have started trying to determine the relative importance of industry and firm on profitability, but little research has been done to investigate exactly how much the difference in regions and countries could explain the variation in industry performance. This study explores the sources of knowledge-intensive service industry performance by comparing the relative importance of region, country, and industry effects. Using a variance components model fitted to a new data set, we find that while the country effects dominate industry performance around the world and in all regions (North America, South America, West Europe, East Europe, and Asia), industry effects too play a role in developing the worldwide knowledge-intensive service industries. We also find that regional effects have little significant influence on industry performance.     

The effects of industry cluster knowledge management on innovation performance

Research on industrial clusters mostly focuses on the effects of the competitive advantage they generate. This study takes a different approach, conducting empirical research on three types of Taiwanese parks (export processing zones, industrial zones, and science parks), in which economic development is particularly prominent, and which have industry cluster characteristics. The study explores the effects of special resources and relationships among cluster firms on innovation performance, and focuses on knowledge management as the mediator for investigation. A survey, regression analysis, and correlation analysis probe into the effects of the special resources and relationships among industrial clusters on corporate knowledge management and innovation performance. Knowledge management emerges as the mediator of industry clusters in terms of corporate innovation performance, thus providing support for the research hypotheses. The findings of this study are valuable for further research and strategic thinking on the sustainability of corporate operations.     

Regional development and sources of superior performance across textile and IT sectors in Taiwan

The rapid growth and industrialization of Taiwan's textile and IT sectors, mainly comprised of small and medium-sized enterprises, has prompted an array of explanations among academics, including neoliberalism, structural-institutionalism, flying geese patterns, regional networks and economic geography. Drawing on neoliberal, structural-institutional, regional networking and economic geographic views in that strong Taiwanese entrepreneurial culture is important to its textile and IT sector development, this study shares their positive perspectives in influencing the sources of profitability differentials among Taiwan's textile and IT firms in international competitiveness. Researchers investigating the sources of performance differences among firms have focused mainly on the relative importance of industry and firm factors. Specifically, this study employs Taiwan's business database to examine industry and firm effects on profitability differentials in these sectors using return on assets and the economic performance measures of economic value added and market value added. A variance components model is proposed, and findings indicate that firm effects dominate performance while industry effects have little impact. Our discussion reconciles results with those of previous studies.     

基于共创价值的互动导向前因变量与结果变量的实证分析

随着信息技术发展和社交媒体的应用,企业与消费者互动实现共创价值日益成为重要的营销活动。学术界对互动导向和共创价值已有一些研究成果,但并没有揭示基于共创价值前提下的互动导向的影响因素与产生结果。本文以共创价值为理论基础,构建互动导向的理论框架,提出相应假设,利用275个样本数据检验了基于共创价值的互动导向与其前因变量与结果变量之间的关系。研究结果表明：领导关注、领导参与、员工激励和制度压力对互动导向具有正向影响,互动导向对基于顾客的关系绩效与盈利绩效具有正向影响。研究结论丰富了营销战略理论,对企业制定决策具有指导意义。