Contagion of network products in small-world networks

We formulate a model in which agents embedded in an exogenous social network decide whether to adopt a new network product or not. In the theoretical part of the paper, we characterize the stochastically stable equilibria for complete networks and cycles. For an arbitrary network structure, we develop a novel graph decomposition method to characterize the set of recurrent communication states, which is a superset of stochastically stable equilibria of the adoption game presented in our model. In the simulation part, we study the contagion process of a network product in small-world networks that systematically represent social networks. We simulate a generalization of the Morris (Rev Econ Stud 67(1):57–78, 2000) Contagion model that can explain the chasm between early adopters and early majority. Our numerical analysis shows that the failure of a new network product is less likely in a highly cliquish network. In addition, the contagion process reaches to steady state faster in random networks than in highly cliquish networks. It turns out that marketers should work with mixed marketing strategies, which will result in a full contagion of a network product and faster contagion rates with a higher probability.

     

The Manipulability of Matching Rules via Segmentation

Our matching problems feature agents with endowments facing certain division rules. At any matching, the endowments of agents are reallocated between the matched pairs according to some given division rule, and this opens doors to an iterated matching problem and rematching, and to manipulation of some matching rules via segmentation. In this form of manipulation a coalition breaks off from the rest, matches within itself and rejoins the complementary coalition for a rematching at the new endowment profile. Under certain division rules this may benefit the coalition who breaks off without hurting the complementary coalition. Furthermore, both may benefit by first matching internally and then rejoining for a new match.     

Analysis of congress destinations' competitiveness using importance performance competitor analysis

To be competitive and successful in congress tourism, destinations must learn which congress tourism-related attributes are important and how they perform against their main competitors. This study identifies the importance and performance of destination attributes in Antalya, Turkey, and compares the position of these attributes to those of its main rival in congress tourism, ?stanbul. Importance performance competitor analysis results show that, according to domestic participants, Antalya has to focus on “sight-seeing and cultural attractions” and “outside entertainment.” For international participants, “climate,” “choice of meeting and housing properties,” and “suitability of conference facilities” exhibit higher performance in Antalya than ?stanbul.     

Only the lonely? The influence of the spouse on the transition to self-employment

Previous research showed that married individuals are overrepresented among the self-employed. Few studies proposed skill-spillover between the spouses within the marriage as an explanation. This paper deviates from the previous research by exploring different relationship contexts (e.g., cohabitation, being married or divorced, a widow(er) or single) and the role of partner influences under these contexts. It argues that the interaction between gender and relationship status implies variation in not only resources but also constraints, and hence sorts individuals into two different types of self-employment: entrepreneurial self-employment (i.e., incorporated business) and unincorporated self-employment. Using “Panel Study of Income Dynamics (PSID) 1965–2005” data, results of the competing risk models show that marital status contributes to both types of self-employment transitions, especially for men, but also for women. Cohabitation is a less supportive context for entrepreneurship and a partner’s self-employment experience increases only women’s likelihood of entering into entrepreneurship. These results suggest that skill-spillover between partners might be context dependent and only in one direction (from men to women).     

Linking of Manufacturing Strategy,Market Requirements and Manufacturing Attributes In Technology Choice: An Expert System Approach

This paper suggests a framework for acquisition of new manufacturing technology that links the manufacturing strategy, market requirements and manufacturing attributes using an expert system approach. This paper takes a closer took at traditional notion of manufacturing-marketing coordination and attempts to find its links with manufacturing capabilities provided by recent evolving new manufacturing technology. For this purpose we deal with different steps involved in the strategic evaluation process beginning with the choice of a suitable competitive strategy by a firm. Then the chosen competitive strategy is linked with the market requirements, system attributes and appropriate manufacturing technology choices. The proposed model is integrated by an expert system approach that includes strategic factors of both a tangible and an intangible nature and is implemented by using the VP-Expert shell.     

Speculative attacks and currency crises: The Mexican experience

By using data from the Mexican economy, this paper estimates a speculative attack model of currency crises in order to identify the role of macroeconomic fundamentals and early warning signals of a potential currency crisis. A deterioration in fundamentals appears to generate high one-step-ahead probabilities for the observed regime changes during the sample period 1982–1994. Particularly, foreign reserve losses, expansionary output, monetary and fiscal policies, an increase in inflation differentials and the share of short-term foreign currency-indexed debt, and an appreciation of the real exchange rate appear to have contributed to the speculative pressures and the associated regime changes.     

Effects of commitment on intentional loyalty at the person-to-person and person-to-firm levels

This study explores how customers’ affective commitment and calculative commitment to the personal adviser and bank, respectively, affect their intentional loyalty to the personal adviser and bank. Data were collected using a web survey of mass affluent customers of a major Swedish bank. Responses were measured and analysed using factor, correlation, and regression analyses. The results reveal that the person-to-person and person-to-firm loyalty categories are influenced by affective and calculative commitment to the personal advisor and by affective commitment to the bank, but not by calculative commitment to the bank. Moreover, there is a strong relationship between customer loyalty to the personal adviser and to the bank. It can be concluded that affective commitment has a stronger overall impact on customer loyalty than does calculative commitment, indicating the importance of creating affective ties with customers, and that personal advisers are central to bank – customer relationships. The importance of financial issues to mass affluent customers implies that both affective commitment and calculative commitment to the personal adviser are important in building customer loyalty to a bank or brand.     

Organizational learning in exporting: A bibliometric analysis and critical review of the empirical research

In the latest decades, empirical research on organizational learning in the export context has recorded an increasing trend. On the other hand, in spite of the wealth of research on the subject, no effort has yet been made to offer an integrative review to investigate the improvement of this body of knowledge. To fill this gap, this study endeavors to synthesize the stream of empirical research on organizational learning in the field of exporting published between 1997 and 2017. Initially, the relevant studies were bibliometrically analyzed on the basis of the data gathered from the Web of Science database. The bibliometric data analysis indicates the most influential publication outlets, most influential institutions, most influential scholars, and most influential articles in relation to organizational learning in the export literature. Additionally, each article was content-analyzed in terms of scope of research, research methodology, and empirical issues. The content analysis reveals that albeit significant progress, organizational learning research within the context of exporting is still at the introduction stage and certain weaknesses in scope, research designs, and conceptual understanding attract criticism.     

Understanding consumers' purchase intentions toward natural‐claimed products: A qualitative research in personal care products

In recent years there is a trend of consuming natural products for a sustainable and healthier life. Therefore, firms began aligning their strategy with sustainability by communication strategies that they produce natural products, which are better for health as well as the environmental sustainability. However, sometimes these claims may be deceptive. The purpose of this paper is to understand the consumers' purchasing intentions toward products claiming naturalness in their advertising and packaging strategies. This research also examined greenwashing perceptions and their potential roles in purchasing intentions. In‐depth face‐to‐face interviews carried out with 20 Turkish women regarding personal care products (local brand and international brand). The findings of the interviews revealed eight themes (perceived greenwashing, perceived green image, price perception, environmental concern, green trust, skepticism, perceived risk, and purchase intention). This study contributes to predict a framework from consumer viewpoint for identifying the themes related to greenwashing.