Produktgarantien und Aktienkrise — Implikationen für die Kapitalanlagepolitik von Lebensversicherungsunternehmen

The present contribution analyzes the implications of two central factors influencing the asset allocation decision of (German) life insurance companies, the development of the equity market on one hand and the interest rate guarantees included in traditional life insurance products on the other. The adverse development of share prices in 2000–2002 implies the necessity to consider not only ?normal“ volatility but also worst case-developments for the purpose of risk control. Formally this is done by using the risk measures value-at-risk and conditional value-at-risk. The specific ?myopic“ nature of interest rate guarantees in German life insurance products, which are granted on a yearly basis implies — beyond the general control of the shortfall risk with respect to the guaranteed interest rates — the necessity to per-form the asset allocation on a yearly basis to be in conformity with the time horizon of the liabilities.On the basis of a quantitative approach corresponding model calculations are performed. Thereby not only a pure market valuation is considered but also institutional peculiarities (hidden reserves, accounting norms) of German life insurance companies. The possibility of a riskless one-year investment, either based on market values or on balance sheet values, is revealed to be crucial for giving interest rate guarantees on a yearly basis.     

OPPORTUNISTIC MATCHING IN THE HOUSING MARKET*

We construct a model of the housing market in which agents differ in their flow values while searching. Agents enter the market relaxed (with high flow values) but move to a desperate state (low flow values) at a Poisson rate if they have not already transacted. We characterize the equilibrium steady‐state matching pattern and the joint distribution of price and time to sale (for sellers). The expected price conditional on time to sale falls with time spent on the market, whereas the conditional variance of price first rises and then falls with time on the market.     

Specialization of production — A factor of integration

The statute of the Council of Mutual Economic Assistance (CMEA) assigns to the institutions of the council the task to promote the process of specialization and cooperation in the production sector of the national economies. The development of the relations between the member countries indicates that especially in recent years this production specialization became a more and more important factor of integration.

     

The relevance of irrelevance in brand communication

Brand managers strive to achieve an outstanding position in the psyche of the user by differentiating the product and service. In order to do so, brands are now often promoted by communications that focus on a trivial attribute difference. The current study tests both how the use of such an irrelevant attribute affects the perceptions of the consumer and how they rate the brand when the irrelevance of the attribute is previously revealed. The results of a controlled experiment (n = 894) show that the use of irrelevant attributes generally has a positive effect on buying behavior and that this effect is obtained even when the actual irrelevance is previously proven to the consumer. Further, the results are consistent across a variety of outcome variables, including attention, perceived uniqueness, price fairness, attitude toward the brand, and intention to buy the brand. © 2010 Wiley Periodicals, Inc.