Managing Task Interdependencies in Multi-Team Projects: A Longitudinal Study

abstract    In this article we examine project-level and team-level managerial functions aimed at managing inter-team task interdependencies and investigate their effect on the performance of teams in a multi-team product development project. We hypothesize that team interface management (a team-level function) performed in the concept phase of a project, rather than the later development phase, is positively related to team performance at the project's conclusion (i.e. product quality, product cost, development budget, development time). Furthermore, we argue that project structuring and support (a project-level function) is important in both the concept and the development phases. We test our hypotheses empirically based on a 36 months longitudinal study of a product development project in the European automotive industry comprising 39 teams. The results show that team interface management is particularly important during the concept phase of the project. Project structuring and support is most important in the development phase of the project, while hindering team performance in the concept phase. Theoretical and practical implications are discussed.     

A framework for analyzing money stock control under the Monetary Control Act

This paper analyzes the money stock effects of the Monetary Control Act (MCA) under a nonborrowed reserve (NBR) operating procedure. Prior to the passage of the MCA, policy was conducted under an interest rate operating target where reserve requirement reforms such as those introduced by the MCA had little influence on money stock variability. Under an NBR procedure however, the structure of reserve requirements may have a significant impact on monetary control. Our analysis indicates that the relative improvement in monetary control greatly depends on the degree of tightness exercised by the Federal Reserve over total reserves in an MCA regime. The tighter the control, the more significant the estimated monetary control benefits of the MCA under an NBR procedure.     

PDE solutions of stochastic differential utility

This paper presents conditions for the existence and properties of stochastic differential utility as a solution of a partial differential equation. Stochastic differential utility is an extension of the classical additively-separable utility model that is designed as a platform for new financial asset pricing results. The extension is important, for example, when investors display preference for early or late resolution of uncertainty. The existence conditions admit Kreps-Porteus stochastic differential utility.     

The effects of television commercial pacing on viewers' attention and memory

This study investigated the effects of advertising pacing (i.e. the number of visual cuts in an advertisement) on viewers' voluntary and involuntary attention to an advertisement, as well as its effects on the recall of claim-related and non-claim-related components of the advertisement. Using a limited capacity model of information processing/retrieval as its theoretical base and physiologically oriented measures of attention, this study provided some evidence that fast-paced advertisements (as compared to slower paced ones) may have a positive effect on viewers' involuntary (automatic) attention towards an advertisement, but have little differential effect on their voluntary attention. Furthermore, it appeared that the enhanced involuntary attention gained through the use of fast-paced advertisements comes in the form of attention directed towards the non-claim (advertisement executional) elements of an advertisement as opposed to the message-based (copy) elements of the advertisement. The practical and theoretical implications of these findings are discussed.     

Income effects and physician labour supply: evidence from the threshold system in Ontario

Abstract. We examine a reform to the physician threshold system in Ontario that provides a unique opportunity to assess the effect of fee changes on physician behaviour, free from the biases that potentially affect simple time‐series or cross‐section inference. We find that: (1) the income effects of fee changes are small, but significant; (2) the income effect dominates the substitution effect only for a minority of services with relatively low prices and high volumes; and (3) the cross effects of fee changes tend to be significant only for services with relatively high prices and low volumes.     

Are Revisions to USDA Crop Production Forecasts Smoothed?

This article uses Nordhaus' framework to determine the efficiency of the revision process for USDA corn and soybean production forecasts over the 1970/1971 through 2004/2005 marketing years. Positive autocorrelation and consistency of directional changes in forecast revisions suggest these forecasts are "smoothed." Evidence is provided that the loss in forecast accuracy due to smoothing is statistically and economically significant in several cases. A conservative bias in farm operators' assessments of yield potential and in the procedure for translating enumerator's information about plant fruit counts into objective yield estimates are identified as plausible sources of smoothing.     

Remembering the Good Old Days: The Moderating Role of Consumer Affective State on the Effectiveness of Nostalgic Advertising

Employing different experimental priming procedures and advertising treatments across two studies, we examine the moderating role of consumer affective state on individuals’ responses to nostalgic and nonnostalgic advertising. Consistent with hypothesized expectations, our findings indicate that when consumers are in a positive affective state they respond more favorably (i.e., report more positive memories and favorable brand-related responses) to nostalgic (versus nonnostalgic) ads. In contrast, one's negative affective state appears to play a limited role in affecting responses between ad types. The theoretical implications of these findings as they relate to nostalgic advertising effects are discussed, and recommendations for advertising practitioners are offered.     

Evaluation of USDA Interval Forecasts of Corn and Soybean Prices

USDA World Agricultural Supply and Demand Estimates (WASDE) price forecasts are published as an interval, but are typically analyzed as point estimates. Thus, all information about uncertainty imbedded in the forecast is ignored. The purpose of this article is to evaluate the accuracy of WASDE corn and soybean price forecasts using methodology suitable for testing judgmental interval forecasts. Accuracy tests suggest that WASDE forecasts are not calibrated at the 95% confidence level for both commodities and generally not calibrated for corn, but calibrated for soybeans, at the implied confidence level elicited from the survey of forecast providers.     

The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising

Co-branded advertising (two brands featured in the same ad) is a relatively new and under-researched area of advertising that offers advertisers the opportunity to share advertising costs and leverage brand equity. Despite its growing popularity, few research studies have examined the potential benefits and/or limitations of this executional strategy, and particularly a strategy in which one brand (a focal brand) is paired with another, but less emphasized (peripheral) brand. This study reports the results of an empirical investigation that examines how modifying reference to the peripheral brand (visual-only versus simultaneous visual and audio references) influences consumers' perceived associations of the advertised brands, as well as their attitudes toward the advertisement and intentions to purchase either brand. Employing a convenience sample of undergraduate students on a university campus in the United States, the results of this study indicate that audio-visual cues enhance brand association and purchase intentions. However, additional analyses reveal that attitude toward a co-branded advertisement mediates the brand association effect on purchase intentions toward the focal brand, whereas brand association has a direct effect on purchase intentions toward the peripheral brand.     

The effects of tolerance of negativity on consumers’ responses to comparative attack advertising

This paper focuses on ‘tolerance of negativity’ (TON) as a means of understanding and predicting consumers’ responses to negative marketing communications. The results of three empirical studies suggest that consumers who are low (as opposed to high) in TON (when measured and/or primed) find negatively framed comparative ads to be less fair, less useful, and have less favorable attitudes toward the ad and sponsor brand. Importantly, cognitive elaboration is shown to moderate these effects. Specifically, one’s TON is found to be more impactful when individuals are engaged with an ad (i.e. when cognitive elaboration is greater) as opposed to when cognitive elaboration is lower. Interestingly, TON’s moderating influence was not observed in any of the studies when attitudes toward the compared-to brand were the dependent variable.