WTO原则对我国涉外税收政策的挑战及其应对措施

WTO原则使我国涉外税收政策面临严峻的挑战，面对挑战，我们在涉外税收政策方面应采取以下措施。第一，建立统一的税收法律体系。按照国际规范改革流转税，使内外资企业在流转税征收上享受同等待遇；统一内外资企业所得税；在个人所得税征收上，外国人员不再享受各种个人所得税的优惠，统一按照《中华人民共和国个人所得税法》及其实施条例的规定征收。第二，修订特殊优惠政策。     

How group efficacy mediates the relationship between group affect and identification

This study examines the mediating role of group efficacy on the relationship between group affect and group identification by integrating the collective cognition process. Using a sample of forty-seven work groups in Study 1, the results show that group efficacy fully mediates the relationship between positive and negative group affect and group identification. Study 2 applies a two-wave panel design to verify the impact of group efficacy on group identification. The results of Study 2 indicate that group efficacy relates positively to the development of group identification. The implications for theory and practice are discussed.     

Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

This study investigates the efficacy of three corporate social responsibility (CSR) initiatives—sponsorship, cause-related marketing (CRM), and philanthropy—on consumer–company identification (C–C identification) and brand attitude and, in turn, consumer citizenship behaviors. CSR reputation is proposed as the moderating variable that affects the relationship between CSR initiatives, C–C identification, and brand attitude. A conceptual model that integrates the hypothesized relationships and the moderating effect of CSR reputation is used to frame the study. Using a between-subjects factorial designed experiment, the results showed that all three CSR initiatives have a significant effect on C–C identification and brand attitude. The level of that influence, however, varied according to a firm’s CSR reputation. Managerial implications of these findings are also discussed.     

Balancing the scales: recovering from service failures depends on the psychological distance of consumers

The purpose of this research is to enhance knowledge about service recovery by investigating the feelings of psychological distance in the relationship between customers' perceptions of service recovery efforts of the perceived justice dimensions (distributive, procedural, and interactional justice) and attitudinal responses such as satisfaction with service recovery effort and trust in the firm. The results of structural equation modelling analyses suggested that consumers who had positive justice perceptions were likely to exhibit positive attitudinal responses. Consequently, the positive attitudinal responses generated positive word-of-mouth intention about their experiences and encouraged them to continue the service.     

香港“轨道交通＋土地综合利用”模式的启示

香港＂轨道交通＋土地综合利用＂的模式是一种集地铁投资、建设、运营和沿线土地综合开发于一体的综合开发模式,是由港铁统筹开发的。从运作流程上分为项目谋划、项目明确、项目开发和项目运营四个阶段,在营造高效率的公共交通体系、促进土地高度集约、节约利用等方面都取得了明显效益。对我国城镇交通发展有五点启示和借鉴：（1）交通规划与土地规划同步进行、有机结合;（2）推进经营性土地有偿使用;（3）运用节地技术和模式,充分发挥土地的复合利用功能;（4）分层出让,实现土地利用的多元化价值;（5）拓展融资渠道,实现轨道交通多渠道投融资。     

The relationships between CRM,RQ, and CLV based on different hotel preferences

This study uses Structural Equation Modeling (SEM) to investigate the strength of the relationships among Customer Relationship Management (CRM), Relationship Quality (RQ), and Customer Lifetime Value (CLV) from a consumer viewpoint. This study also investigates whether or not these relationship models show significant differences based on different hotel type preference groups.     

Cause-related marketing ads in the eye tracker: it depends on how you present,who sees the ad,and what you promote

We compare the effectiveness of three visual types of cause-related marketing ads (product-oriented vs. cause-focused with an image of the beneficiary's face- vs. cause-focused with an image of the social cause), along with two moderators: product type and gender differences. In Study 1, the results of an eye-tracking experiment show that a product-oriented ad leads to a longer fixation duration than does a cause-focused ad. Females process the ads faster than do males, regardless of visual type. A cause-focused ad for a hedonic product results in a shorter fixation duration when an image of the beneficiary's face is used than when an image of the social cause is used. The opposite results are observed for a utilitarian product. Gender differences enhance such differences in ad processing. Study 2 is conducted to validate the arguments for the hypotheses proposed in Study 1. We find that using a cause-focused image vs. a product-oriented image impacts the effectiveness of the ad since consumers process these different visual types of ads differently.     

高新技术企业财务预警模型建立的实证分析

本文在借鉴财务预警研究成果的基础上,重点建立了适合高新技术企业的财务预警模型并对模型进行了评价。该高新技术企业财务预警模型采用了实证分析方法,其评价判断的总准确率达到了91.4%。该模型的建立有利于中国高新技术企业财务危机的预测与防范,有利于建立和完善高新技术企业财务风险控制体系,对促进中国高新技术企业的健康发展具有一定的实用价值。