A push to cycling—exploring the e-bike's role in overcoming barriers to bicycle use with a survey and an intervention study

In Norway, as in many countries, there is a political goal to increase bicycle use. The electric bicycle (e-bike) is a promising tool for achieving this goal, given the hilliness of the country. However, little is yet known about the deterrents of cycling in Norway in general, and in particular how the purchase of an e-bike could be stimulated.

In the current study, 5500 respondents from a convenience sample among car owners were asked about their perceptions of bicycling in general, and of e-bikes in particular as well as their willingness to pay (WTP) for an e-bike. Randomly selected participants (N = 66) were given access to an e-bike for a limited time (2 or 4 weeks). A second questionnaire captured the same perceptions and WTP post-intervention. The results were compared with a control group (N = 214).

The results showed that those who cycle the least were most interested in buying an e-bike and that prior knowledge of the e-bike corresponded with a higher desire to buy one. Pro-environmental values did not predict interest in e-bikes, neither did norms and attitudes toward cycling. The WTP for an e-bike increased after having experienced the benefits for those who used an e-bike compared to those who did not. Price reduction of the e-bike (e.g. VAT exemption), spread of knowledge among the wider population, and actions to offer an e-bike experience may therefore be effective strategies for further expansion of the e-bike in the transport system and thereby to increase bicycle use in Norway.     

Children's active travel and independent mobility in four countries: Development,social contributing trends and measures

In many countries a decline in children's active and independent mobility, like walking and cycling is registered. In this paper the development of children's mobility in Denmark, Finland, Great Britain and Norway is compared to examine differences and similarities in these countries. Accessible data are used, which implies that not all of them are directly comparable, but they are employed as indicators of development. The trends are the same in these four countries, an increase in car use and decrease in bicycling and walking. Distance to school has increased, both as a result of bigger units and more children in private schools. Traffic is an important reason for taking children to school by car, but convenience for the parents is also part of it. Organized leisure activities has also contributed to less walking and cycling, in addition to more time pressure in families, increased access to car(s) and easier access to parents as a ‘transport service’ by the help of the mobile phone. The measures that different countries use in trying to meet the challenges of children's mobility tend to focus on the school trip and most often on traffic safety, both at national and local levels.