Kids on board: methodological challenges,concerns and clarifications when including young children's voices in tourism research

A knowledge gap exists concerning the dearth of children's voices in tourism research. One of the main reasons for this is attributed to the methodological challenges that confront researchers when interacting with child respondents. Based on a recent study conducted with young children between the ages of 5 and 6 years, this article discusses five methodological issues to contemplate prior to conducting research with children. This article raises important considerations for children's developmental phase, the use of appropriate props and prompts during data collection, and the positionality and pre-requisites of the researcher when designing methodologies for research with children.     

Food and the Perception of Eating: The Case of Young Taiwanese Consumers

This study explores the food perception of young Taiwanese consumers, a growing market segment in the restaurant industry. An innovative qualitative tool known as the Zaltman Metaphor Elicitation Technique (ZMET) was employed to elicit deeper thoughts and emotions of young consumers. Twelve Taiwanese from Generation Y were invited to participate in a ZMET interview where they expressed their perceptions concerning food and eating through self-collected images. The data were analyzed using constant comparative method and charted on a consensus map. Five themes have evolved from the consensus map: health, trying new food, sharing, enhancing knowledge, and happiness. Findings reveal that young Taiwanese consumers are health-conscious and have high acceptance of novel food. They perceive food as a means of enjoyment and fostering social relationships. This study has contributed additional perspectives to existing literature by revealing the function of food in enhancing knowledge, as well as unveiling the deep-seated meanings of food associated with consumer's personal relevance values. Marketing implications for the restaurant industry targeting young Taiwanese consumers are proposed.     

Young tourists,gender and fear on holiday

This paper addresses, through in-depth interviews and long-term observations, how young men and women perceive fear of crime and violence on holiday. Although many studies have highlighted a difference between males and females with regard to the expression of fear, gendered differences and similarities in the perception and expression of fear have remained largely unexplored within the context of tourism. The results show that gender, despite having been traditionally constructed as a binary concept, did not play a major role in influencing tourists' perceptions of fear on holiday. Interestingly however, the findings reveal that although men and women differ in their perception and expression of fear, a more marked distinction exists among the various masculinities and femininities within the men–women dichotomy. This implies that the investigation of gendered perceptions of fear needs to take into account the non-homogeneous nature of the two groups. This paper rejects the often-assumed stereotypical images of masculinity and femininity.     

The time has come: a systematic literature review of mixed methods research in tourism

The existing literature mapping the state of mixed methods research in tourism does not provide in-depth information concerning the number and type of mixed methods studies published in tourism, or the paradigmatic beliefs informing the mix of quantitative and qualitative studies in the same project. By conducting a systematic review of articles published between 2005 and 2016 in tourism journals, this work seeks to answer four main research questions: (1) how have different tourism scholars employed mixed methods in their studies?; (2) what approaches have been utilised in mixed methods studies?; (3) how are paradigm(s) conceptualised in mixed method designs?; and (4) how is reflexivity operationalised in mixed method designs? Overall, the findings show that the majority of mixed methods tourism studies have not declared their epistemological, ontological and axiological stances. Also, the studies tended to privilege sequential mixes over concurrent approaches, and reflexivity was rarely contemplated.     

Understanding women's accommodation experiences on girlfriend getaways: a pragmatic action research approach

In the realm of women's travel, while the accommodation experiences and preferences of female business travellers have been investigated, little is known about the female leisure-traveller in this regard. This study investigates one of the growth sectors in women's travel – girlfriend getaways (GGAs), which are holidays taken by females with other females. An action research approach was employed to explore the accommodation needs of all these female travel groups in the Malaysian context. Using a five-stage approach which included in-depth interviews, a hotel stay for three groups of women on a GGA, focus groups and secondary data analysis, four themes were identified. These themes address feminine comforts, facilitating friendship, safety, and shopping and the use of discount promotions with GGA. Findings suggest that the needs of female leisure-travellers are distinct from those of women who travel on business. Recommendations for hotel management are made to enhance the GGA experience for women, notably providing spaces and activities to facilitate female bonding.     

A narrative review of Asian female travellers: looking into the future through the past

Following the rise of tourism in Asia, a growing female travel market has been observed in the region. Nevertheless, limited research has considered the travel experience of Asian women. In response to the dearth of research on Asian female travellers, this study employs a narrative synthesis approach through a postcolonial feminist lens to review the extant literature on Asian female travellers, with the aim to contribute to a cultural understanding of the historical and contemporary travel practices of Asian women. Based on this review, it is evident that Asian women’s travel behaviour is influenced by cultural identities and gender stereotypes. However, existing literature has also demonstrated the agency of Asian women in resisting discriminatory gender practices in tourism, which is represented in the transformation of the identity of Asian female travellers. Accordingly, an agenda for future research is proposed and some implications for the industry are discussed. This study addresses the western-centric and androcentric criticisms in tourism field and provides an alternative reading of women’s travel behaviour from an Asian perspective. This study has contributed to the critical tourism scholarship in Asia and has built an important foundation for future research on Asian female travellers, an area that is not well investigated.