Liking what others “Like”: using Facebook to identify determinants of conformity

In this paper we explore the micro-level determinants of conformity. Members of the social networking service Facebook express positive support to content on the website by clicking a Like button. We set up a natural field experiment to test whether users are more prone to support content if someone else has done so before. To find out to what extent conformity depends on group size and social ties we use three different treatment conditions: (1) one stranger has Liked the content, (2) three strangers have Liked the content, and (3) a friend has Liked the content. The results show that one Like from a single stranger had no impact. However, increasing the size of the influencing group doubled the probability that subjects expressed positive support. Friendship ties were also decisive. People were, on average, four times more likely to press the Like button if a friend, rather than a stranger, had done so before them. The existence of threshold effects in our experiment clearly shows that both group size and social proximity matters when opinions are shaped.     

Reference points for measuring social performance: Case study of a social business venture

We present a longitudinal qualitative case study to elaborate on how a social venture forms reference points for social performance. Although organizations increasingly use various social performance targets to direct their operations, the scholarly knowledge on social performance reference points remains limited. We make use of the prior accounting literature and draw on the idea of compromising accounts to discuss how provisional and performative metrics can have a significant role in how organizations develop new ways to evaluate their social performance. Given that the social performance reference point criteria are ambiguous and the corresponding referents malleable, performative accounts are helpful as they can intervene in the organizational life by making particular things visible, providing space for interpretations, and facilitating discussion, thus creating temporary settlements and enabling opportunities for productive compromises between different organizational groups and evaluative principles. The recursive feedback loops between reference point referents, criteria and accounting artefacts help the organization to make sense of its own social performance and interpret the associated performance feedback, and thereby provide ground for organizational decisions on further action. Moreover, we discuss how imperfect accounts can be useful for social businesses in their pursuit of developing their activities and achieving social impact.     

The power of positivity? The influence of positive psychological capital language on crowdfunding performance

We extend the entrepreneurship literature to include positive psychological capital — an individual or organization's level of psychological resources consisting of hope, optimism, resilience, and confidence — as a salient signal in crowdfunding. We draw from the costless signaling literature to argue that positive psychological capital language usage enhances crowdfunding performance. We examine 1726 crowdfunding campaigns from Kickstarter, finding that entrepreneurs conveying positive psychological capital experience superior fundraising performance. Human capital moderates this relationship while social capital does not, suggesting that costly signals may, at times, enhance the influence of costless signals. Post hoc analyses suggest findings generalize across crowdfunding types, but not to IPOs.     

Kommunikationstheorien auf dem Prüfstand

In 2016, German corporations invested 33.5 billion euros in on-the-job-trainings. Communication trainings, especially those for executives, play an important part in on-the-job-trainings and adult education. This study examines how basics of communication and media studies are used in the praxis of communication trainings. We ask which theories of interpersonal communication are being used in communication trainings for executives and for what reasons trainers choose specific theories. The answer can help us understand how executives view communication processes and which criteria make a theory praticable in the eyes of practitioners.First, we define communication trainings as part of on-the-job training and give an overview of research regarding the use of theories in trainings. Research shows that theories play an important role in communication trainings, but that the trainings lack theoretical depths and complexity. The existing research stems mostly from linguistics; the perspective of communication and media studies is missing. In addition, none of the existing studies considers criteria for a practicable theory.In a second step, the canon of theories of interpersonal communication in communication and media studies is identified via a content analysis of seven textbooks and encyclopedias. Overall, these books present 38 theories of interpersonal communication, but only eight theories are presented in three or more books. These eight theories, among them Symbolic Interactionism (Mead), the Theory of Social Systems (Luhmann) and the Four-Ears-Model (Schulz von Thun), build the canon of theories of interpersonal communication in this study.This canon is the basis for the main part of our study. Sixteen communication trainers were interviewed, using the method of qualitative expert interview. The trainers answered questions regarding their professional background, typical courses of training, their goals in trainings, the role of theories in trainings, requirements of the executives being trained and the exchange between colleagues in the occupational field.Results show that trainers use about 15 to 20% of the training time to convey theoretical basics. The Four-Ears-Model by Schulz von Thun dominates the examined trainings. Scientists regard this communication-psychological model as being rather popular scientific. Still, every interviewed trainer uses it. This finding shows that most trainers regard communicational misunderstandings as a result of the four-dimensional character of a message (Who is the sender? Why is he talking to me like that? What are the facts about? What shall I do, think, feel based on the message?). The Communication Axioms by Watzlawick are used as the second most common approach.Apart from theories of interpersonal communication, the trainers mentioned several psychological methods and approaches with therapeutic traits, like Transaction Analysis (Berne) or Active Listening (Rogers).The explorative findings suggest that the trainers chose the theories they use—especially the Four-Ears-Model and Communication Axioms—because it is easy to interlock these theories and the praxis of communication trainings, because they are comprehensible and easy to use in examples, and because they show the relativity of communication processes. Moreover, trainers use theories to explain human behavior and the sources for misunderstandings.These criteria alone do not explain the trainers’ theory choices, though. It became clear in the interviews that factors of socialization, like advanced training for the trainers, play a major role in influencing their training content. Trainers teach the theories which they themselves learned in further education programs becoming a trainer, and they barely look out for new and/or alternative theories.We recommend that communication trainers look for other theories in communication and media studies, like the Symbolic Interactionism. This theory complies with the trainers’ criteria for good theories. Communication and media scholars on the other hand should work together with educational institutions and advanced training to improve the transfer of their theories into the praxis of communication trainings.     

Analyse der Marktaussichten von Biogasanlagen

Without guaranteed compensation, granted by the German Renewable Energy Sources Act (Erneuerbare Energien Gesetz/EEG), biogas plants compete with all other plant types on the market for electrical energy. However, exchange-based electricity products do not currently permit an economically viable operation of biogas plants owing to their cost situation.     

Recombination in digital innovation: Challenges,opportunities, and the importance of a theoretical framework

In this article I argue that the quest to establish digital innovation as a research domain is hindered by three challenges. As digital innovation research we are too often: a) reifying the agency of digital innovation actors; b) developing explanations of digital innovation detached from the specifics of digital technology, and c) developing overly specific explanations of digital innovation. I begin by providing a brief overview of the recombination perspective and considering why this perspective holds great appeal in the digital age. I then engage with Henfridsson et al.'s (2018) value spaces framework as a platform for framing value creation and value capture in relation to recombination in digital innovation. Next, I push Henfridsson et al.'s arguments one step further to discuss them in relation to what I consider to be the key challenges for digital innovation research. Illustrating with some of my own recent projects, I suggest that in order to fully address these challenges we need to (1) develop explanations of digital innovation acknowledging the complexity of sociomaterial interaction in digital innovation; (2) develop explanations of digital innovation building on the specifics of digital technology, and (3) develop explanations of digital innovation based on an oscillation between the specific and the general. The article concludes by pointing to future challenges and developments for digital innovation research.     

Outward foreign direct investment by Polish state-owned multinational enterprises: is ‘stateness’ an asset or a burden?

State-owned enterprises (SOEs) are commonly associated with undue advantages due to preferential treatment by the state. Simultaneously they are often quoted as handicapped given the notorious state interference, management problems and agency tensions. They used to be regarded as a mainly domestic issue but in the context of globalisation and the fact that states enter treaties with new obligations, SOEs’ performance ceased to be solely a domestic problem, increasingly so as state-owned multinational enterprises (SOMNEs) emerge. This article presents the results of research on Polish SOEs’ outward foreign direct investment (OFDI). It offers an overview of overseas activities of nine major Polish firms with a state stake and aims to contribute to the conceptual literature on foreign investments conducted by SOMNEs. We distinguish between FDI by SOMNEs as specific – privileged (facilitated) or discriminated (hampered) – investments subject to the home country’s state power and the host country’s state perception.