Web advertising: The role of e-mail marketing

This study examines a comprehensive range of executional elements in a sample of permission-based e-mail marketing campaigns. The sample comprised almost 1000 promotional e-mails sent over an 18-month period by twenty leading U.K. e-retailers. Content analyses of the e-mail campaigns reveal that different tactics of format, address, subject lines, hyperlinks and interactivity are applied to initially attract customers' attention and then encourage further interest. Interviews with nine of the twenty marketing executives who designed the campaigns pointed to managers' reasons for use of the tactical alternatives.     

Determinants of restaurant's owners/managers selection of wines to be offered on the wine list

The aim of the paper is to better understand wine list design in restaurants in four countries with very different wine cultures. An interview protocol was developed and administered to 286 restaurants across the four countries (France, Australia, USA and China). The interview questionnaire included a Best/Worst methodology to identify the most/least important factors influencing the restaurant's owner/manager's selection of wine for the wine list. One of the most important reasons for selecting wine across most countries is ‘to match wine with the food menu’. There were few major differences between countries, but a latent class analysis found four clusters that differed significantly with membership also differing between countries. The cluster analysis also indicated that while some restaurateurs are more brand-driven, others value local wine or its matching with the food menu.     

From voice to choice: lessons from a regional capacity development initiative to strengthen social and gender analysis in participatory natural resource management research

Doing practical biodiversity and natural resources management research that is socially and gender sensitive remains a challenge. Most of the relevant literature is primarily at the conceptual level. There are few learning programmes that focus on systematic capacity development for gender and social analysis in applied research in this field. Efforts that systematically document and analyse this kind of capacity development process are also hard to find. This paper summarizes the main research and capacity development achievements and challenges of a novel, Asian-regional initiative that aimed to address these gaps. It is suggested that the success of capacity-building strategies for the integration of social and gender analysis can be enhanced by combining a mix of elements, including a ‘learning by doing’ approach, participatory (action) research methodologies, a diverse group of participants, regular peer review, flexible networking and strong personal and organizational commitment. These kinds of strategies will require a long(er) time horizon and sufficient resources.     

法规遵循

CIMA资助的一项研究显示，英国企业遵守法规所承受的日益繁重的负担正在影响它们在全球经济中的竞争力[编者按]     

Management decision-making relating to occupational risks: the role of 'grey data'

This paper reports upon the findings of pilot work research being carried out with the collaboration of a large employer in the UK construction sector. The term 'grey data' is introduced and defined and a pilot grey data review relating to occupational injury risks is described. The results are used as the basis for a preliminary investigation into the utility of grey data in management decision-making relating to occupational risks. Nine factors are identified as important to the managers, these factors falling into two groups, viz. role considerations and subject considerations. It is recommended that future research might investigate the relative importance of these two groups of factors to managers, specifically in relation to occupational risk decision-making.     

别说了,把话筒交给消费者吧——成功的用户自创内容（user-generated-content）活动

大家最近有去唱过卡拉OK吗？其实从唱K中获得的欢乐与用户自创内容活动颇有相似之处。在卡拉OK娱乐场所,流行歌曲和伴奏音乐固然是至关重要的。没有它们,就没办法唱歌!     

Moral Hazard in Reinsurance Markets

This article attempts to identify moral hazard in the traditional reinsurance market. We build a multiperiod principal–agent model of the reinsurance transaction from which we derive predictions on premium design, monitoring, loss control, and insurer risk retention. We then use panel data on U.S. property liability reinsurance to test the model. The empirical results are consistent with the model's predictions. In particular, we find evidence for the use of loss‐sensitive premiums when the insurer and reinsurer are not affiliates (i.e., not part of the same financial group), but little or no use of monitoring. In contrast, we find evidence for the extensive use of monitoring when the insurer and reinsurer are affiliates, where monitoring costs are lower.     

Paradoxical effects of tourism ethnocentrism on domestic tourism: The moderating effect of pandemic anxiety travel

This research findings to study the impact of socio-psychological, economic, and political antecedents on tourism and to study the relationship among tourism ethnocentrism (TE), civilized tourism behavioral intention, willingness to visit, and electronic-word of mouth. Also, it examines the moderating role of pandemic anxiety variables. The results show that American socio-psychological and political antecedents are factors that directly affect TE and have a significant effect on travelers who are insecure about traveling due to the pandemic. Travelers affected by socio-psychological and political antecedents were found to have higher TE and higher travel anxiety due to the pandemic. Therefore, this study suggests the need to strengthen people's patriotism and pride in their country to activate domestic tourism, which should be used as a tourism marketing material to promote domestic travel post-pandemic.     

Little leisure in the Big Society

The Big Society is a government and governance project that brings into question the existing relationship between the state and the citizen in the UK. One aspect of that changing relationship is the way in which government is willing and able to govern the population’s discretionary or leisure time. The success of the Big Society is dependent on a reorientation of leisure time use towards civic or voluntary action. In this policy analysis, the Big Society concept is deconstructed to examine the importance of leisure as a key determinant in meeting policy objectives. Time-use evidence is reviewed to explore the difficult question of how much scope there is for a reorientation of time-use that will go some way to realising the ambitions of the Big Society. The invisibility of leisure as an operationalised policy concept is revealed as a factor that ultimately limits the success of the project. An argument for including leisure in the Big Society policy discourse and decision-making is presented.