Internal marketing practices,genuine emotions and their effects on hotel employees’ customer-oriented behaviors

Drawing on social exchange and conservation of resources theories, this study investigates genuine emotions as a mediator of the effects of internal marketing practices on customer-oriented behaviors. Data collected from customer-contact employees in the four- and five-star hotels in Antalya, one of the most popular tourism destinations in Turkey, were used to assess the aforesaid relationships. The results from structural equation modeling reveal that management’s simultaneous emphasis on internal communication, training, and internal market research as the indicators of internal marketing practices fosters customer-contact employees’ genuine emotions displayed in service encounters. Such internal marketing practices as well as genuine emotions boost employees’ customer-oriented behaviors, as manifested by enjoyment and needs. As hypothesized, genuine emotions partly mediate the effects of internal marketing practices on customer-oriented behaviors. Theoretical and management implications associated with the abovementioned results are discussed.     

The political and legal determinants of venture capital investments around the world

This paper investigates the political and legal determinants of cross-country differences in venture capital (VC) investments. Our results show strong and positive effects of a favorable sociopolitical and entrepreneurial environment on the inception and development of VC investment activity. Controlling for effects due to the legal system prevailing in each country, we find strong evidence that this factor plays an important role in explaining cross-sectional variance. This result conveys important normative implications: entrepreneurship and innovation benefit significantly from an active VC industry, which also allows the ignition of virtuous cycles. Activating this cycle, though, relies on some socioeconomic prerequisites that government and institutions should primarily address.     

Technology-as-text in the communicative constitution of organization

In this paper, we introduce the concept of technology-as-text, based on a distinct variant within the perspective of the communicative constitution of organization (CCO). We apply this concept in a case study on the emergence of a new organizational form for IT governance within a state government. Our analysis illustrates the insights to be gained from the technology-as-text concept for the study of constitutive entanglement, specifically with respect to technology's role in the materialization of authority relationships that constitute organization.     

Operationalization of space/time perspectives of individuals—Theory and empirical results from Turkey

The overall aim of the research is to provide an evaluation of differences in time and space perspectives of individuals in Turkey in order to understand the different approaches, perspectives or priorities that they may bring to futures studies.An empirical study aimed to collect information about the varying differences in time and space perspectives among participant individuals (undergraduate and PhD students at Yeditepe University and managers at Siemens-Turkey) and any other possible factors affecting the participants’ choices. Two sets of statements are generated representing the time and space perspectives of participants using the modified constructs found in the literature such as “Time Strata”, “Space-Time Graph”, and “Different Time Frames and Activities”.Our sample population of 185 individuals indicated a time horizon of 4.8 years and space horizon of 530 km. Majority of the sample population is observed to be concerned with issues that affect only their close environment over a short time period of “next week”, along with their larger geographical area as the “city”. A few of the sample population indicated to have a global perspective on time and space that can further reach into the future.Literature suggesting different individuals having different perspectives on time and space, depending on culture, past experience and the nature of the problems are instrumentalized in our study by relating it to the foresight tools and methodologies. Such varying perspectives may explain individuals/managers’ time and space horizon in which they think and act/execute.Based on the analysis of space/time preference of participant individuals, policy makers will benefit from incorporating the diversity of time and space dimensions into their strategic thought and national policy roadmaps.This exploratory study is comprised of the assessment of differing definitions and approaches to the future via individuals’ space and time perspectives. It aims to contribute to foresight methodologies and approaches, as well as bringing a significant impact on the quality and success of the national foresight project results.     

The effect of greenwashing on online consumer engagement: A comparative study in France,Germany, Turkey,and the United Kingdom

The effect of the Volkswagen emission crisis in 2015, the biggest greenwashing event in recent years, on the online consumer engagement of Facebook brand pages was investigated in France, Germany, Turkey, and the United Kingdom. These countries have been selected for the reason that Volkswagen sales and diesel‐engine cars and the use of social media are quite common. For 6 years in these four countries, the likes, comments, and shares made by consumers on the Facebook brand page of Volkswagen have been examined. The monthly dataset covers January 2012 to December 2017. The obtained data were analyzed with autoregressive–moving average models. Despite a globally positive approach to green products, countries' attitudes toward greenwashing have been significantly different. The findings showed that online consumer engagement was negative in the United Kingdom and Turkey and in a positive direction in Germany, whereas there was no change in France in the fourth quarter of 2015.