Perceived control and shopping behavior: The moderating role of the level of utilitarian motivational orientation

Examining the influence of the retail environment on shopping behavior, Kaltcheva and Weitz (2006. When should a retailer create an exciting store environment? Journal of Marketing 70 (January), 107–118) showed that shopping motivation (utilitarian versus hedonic) moderates the relationship between arousal and shoppers’ behavior in the store environment. In particular, they found that high arousal decreases intentions to visit for consumers with a utilitarian motivational orientation. Focusing on this particular type of shopping motivation, we hypothesized that the negative effects of arousal-inducing store environments occur for consumers with higher utilitarian motivations because these environments prevent those specific consumers from controlling their shopping experience. We consequently adapted Kaltcheva and Weitz's (2006) framework by building a model articulating perceived control, stress, pleasure, and return intent. A multigroup analysis of consumers with high versus low utilitarian shopping motivations identified in a field study conducted in Europe gave support to our hypothesis.     

Organizational Learning Capability: Theoretical Analysis and Empirical Study in the Context of Official Development Aid Project Teams

Although several studies have investigated Organizational Learning Capability (OLC), the question of its operationalization remains open. We review the OLC concept, analyze its relationship to Organizational Learning (OL), and assess the validity of its operationalization through three models (formative, reflexive, mixed). While part of the literature states that OLC has five dimensions (experimentation, risk taking, dialogue, interaction with stakeholders, and participation in decision making), our exploratory study of 41 Official Development Aid projects suggests the existence of an important sixth dimension for OLC: autonomy vis‐à‐vis the national supervisor. The theoretical and practical implications of this finding are then discussed. Copyright © 2013 ASAC. Published by John Wiley & Sons, Ltd.