中国现阶段的工业品市场营销模式初探

随着中国市场经济的快速发展、科技水平的提高以及中国加入WTO,工业品的市场竞争将更加激烈。对于中国现阶段的工业品来讲,由于行业、企业、产品特点及销售对象不同,各公司的营销策略各有不同,尤其对市场营销模式需要进一步探索。     

陕西民间资金流失问题研究

摘要：游离于国家计划之外的民间资金由于不受国家监管，流动的隐蔽性极强。在趋利动机的支配下，必然出现资金流向高利润率地区，从而出现经济不发达地区民间资金的大量流出。虽然西部大开发战略已实施四年有余，陕西民间资金却出现了向外流失的现象，找出其流出的渠道和原因，引导民间资金回流、支持陕西经济发展是目前急需解决的问题。     

我国建筑业全生命周期价值链的应用研究

长期以来,我国建筑业缺乏对全生命周期价值链管理的整体关注,价值链中各个环节相互脱节,没有共同的价值目标,导致了成本较高的现状。本文旨在通过对建筑业全生命周期价值链的分析,拓展我国建筑业成本管理的关注面。并通过工程总承包模式对现有价值链进行优化,把勘察、设计、施工归集在同一个主体下管理,提高用户对建筑产品的满意度,降低产品成本。     

Economics as ethics: Bastiat's nineteenth century interpretation

Frederic Bastiat was an influential economic writer of the middle 1800s. In his work,Economic Sophisms (1848), Bastiat proposed a dual system of ethics, containing economic ethics and religious ethics.Bastiat first described the tendency of individuals toward plunder as a means of satisfying their economic needs. Men, he held, could work and produce what they needed by toil, but history had shown that men preferred to take what they could from others who had toiled. Bastiat identified two main types of plunder — force and fraud.Bastiat held that appeals made by philosophers over the centuries had done little to stop plunder. He believed that the best way to reduce physical and moral aggression was by educating individuals to the harmful effects caused by violent and fraudulent behavior.Thus, Bastiat proposed two systems of ethics — economic ethics and religious ethics. Under his system of economic ethics, Bastiat suggested that the recipients of maleficent actions could be stimulated to resist the actions when they were made aware of the true social costs caused by the oppressors. Under his system of religious ethics, Bastiat thought that the perpetrators of maleficent actions could be dissuaded from performing the actions by appealing to their sense of justice and morality.M. G. O'Donnell, Professor of Economics at the University of Southwestern Louisiana, is the author of various articles on early contributions to the discipline of economics, specifically on the writings of Harriet Martineau, Charlotte Perkins Gilman and Henry Sidgwick which have been published in theJournal of Economic Education, theSocial Science Quarterly and theHistory of Political Economy. She has written various articles on educational techniques which have been published in theJournal of Economic Education andSocial Studies, and is the author ofThe Educational Thought of the Classical Political Economists (1985).     

Some characteristics of adopters of a major innovation in the computer field and its potential use in marketing

The computer industry is changing dramatically thanks to new technologies that facilitate departure from the lock-in strategies pursued by the long-term industry leaders. New, highly competent competitors have entered the market with the resulting lower profit margins. Innovations in hardware and software are continuously introduced, and a rapid, successful introduction in the market is essential to gain a foothold before new contenders erode the opportunity. The selection of the most likely buyers is therefore important to direct the marketing efforts optimally. An international and a regional field study were carried out to identify the profile of organizations and individuals most likely to adopt an innovation in the computer field. These findings coupled with data base marketing techniques seem promising for a higher success rate in reaching the early adopters (lead users), making it possible to establish a first-mover advantage. The suggested approach can be used in other industries in rapid change.