Fundraising,social media and tourism in American symphony orchestras and opera houses

Business Economics - The multiple segmentation of audiences and stakeholders is as essential to the survival of American symphony orchestras and opera houses as is revenue diversification....     

Cheese trademarks: Italian dairy firms’ practices during the 20th century

Abstract

Trademarks have recently become a very useful source for business historians. This longitudinal analysis of the twentieth-century trademarking activities of the most important Italian dairy firms of the era, namely Galbani, Invernizzi and Locatelli, demonstrates that trademarks were used both as a protective weapon against competitors and as an innovation carrier to open up new markets. This article also argues that trademark registrations had another dual purpose – not only were they used as buffers against negative shocks but they were also used to support periods of economic growth. A fundamental finding of this work is that trademarks, across various types of registrations, were closely connected to the features on which the companies based their sales strategies.     

U.S. community foundations: building a generous society in challenging times

Community foundations are nonprofit organizations promoting philanthropy for projects useful in a defined geographic area. This paper aims to highlight how U.S. community foundations are building a generous society with the engagement of multiple stakeholders. Our study analyses the marketing strategies of a sample of 100 of the largest U.S. community foundations in 2010 and 2013. A cluster analysis examines financial performance, average number of recipients, and related organizations to discover the level of philanthropic activities and relationships, revenue diversification, and the level of competition on the fundraising side.