A taxonomy of standards in the service sector: Theoretical discussion and empirical test

Based on the peculiarities of services the different typologies of service standards are discussed. Against this background, a survey among European service companies addressed the question of in which service-related categories formal and informal standards are implemented. In total 364 European service companies responded to the on-line survey. Relying on the assessment of the importance of the various service-related standardisation aspects, it was possible to identify a taxonomy of service standards containing five clusters of service standards ‘Service Management’, ‘Service Employee’, ‘Service Delivery’, ‘Customer Interaction’, and ‘Data Flows and Security’, which correspond very closely to the ex ante applied typology derived from the literature.     

Driving forces for standardization at standardization development organizations

This paper investigates sector-specific driving forces for the standardization activities at national standardization organizations. In the first part, theoretical hypotheses concerning sector-specific standardization are derived. The empirical test is performed by a two-step procedure. First, based on 19 sectors, these hypotheses are tested empirically for Germany. The results show that R&D-intensive sectors standardize very actively; additionally, intellectual property rights play an important role. Furthermore, standardization increases with the concentration of the enterprises up to a certain threshold, where standardization activities decline again. Finally, export-intensive sectors tend to standardize more. Secondly, because of the small data base, these hypotheses are empirically tested in a pool model, an international cross-section approach based on 20 sectors and seven countries. These results are generally in concordance with the findings of Germany. After a summary of the results, recommendations for future standardization practice are given.     

Trade and the impact of innovations and standards: the case of Germany and the UK

The effects of patents as indicators for innovations and standards on German trade performance are analysed in general and German–British trade in detail. The latter analysis goes a step further than the approach of Swann et al. () and is based on a broader and more detailed database. The results show that Germany's export performance can primarily be explained by its innovative capacity and only to a small extent by its strength in standards. Furthermore, the results underscore the common view of the trade-fostering effect of international standards, while ‘idiosyncratic' standards have ambiguous effects on exports.     

Explanatory factors for participation in formal standardisation processes: Empirical evidence at firm level

In contrast to the long tradition of empirical research into the innovation activities and R&D collaboration of companies, the issue of standardisation has been analysed mostly in theoretical approaches. This paper presents an empirical analysis of the participation of German companies in formal standards development organisations. It becomes clear that company size has a significant positive effect on the probability of a participation in standardisation. We focus further on two aspects, on R&D as input and export intensity as performance indicator, in order to explain the likelihood to join formal standardisation processes. Both the R&D intensity and the export activities exhibit an inverse U relationship. Obviously, even participating in standardisation processes requires a certain absorptive capacity, but R&D and export intensive companies expect more disadvantages, like unintended knowledge spill-overs, from joining formal standardisation processes and, therefore, stay away. In addition, export activities increase the likelihood to join formal standardisation processes up to a certain level, although companies with very high export shares expect less benefit from joining formal standardisation processes. Finally, some policy conclusions are derived.     

Current Foresight Activities inCentral Europe

During the early 1990s, technology foresight has become much more widespread. First pioneered in the United States and later in Japan, it has now spread to continental Europe. One of the first engagements in modern national foresight occurred in the Netherlands. The task is to identify the areas of strategic research and the emerging generic technologies likely to yield the greatest socio-economic benefits. The decentralized foresight approaches are less holistic than elsewhere and are concerned with selected areas. In Germany, parallel approaches have been adopted for looking systematically into the longer-term future of science, technology, the economy, and society. In an era characterized by ever fiercer global economic competition, and with the burden of unifying two different science systems and over-stretched public expenditure budgets, the German governments on federal and state levels and indeed the public are coming to expect more direct economic and social benefits from science in return to their investment. Decentralized types of foresight are also observed in Austria, whereas in Hungary the first attempts to arrive at a foresight program seem to be modelled after British experiences.     

The impacts of innovations and standards on trade of measurement and testing products: empirical results of Switzerland’s bilateral trade flows with Germany, France and the UK

Nowadays, the impact of the measurement and testing infrastructure on economic performance and trade is theoretically and even politically widely accepted. However, there are no empirical studies on this issue. The purpose of this paper is to elucidate the impact of innovative capacity and technical standards as one important part of the measurement and testing infrastructure on international trade flows and competitiveness. In order to focus on the direct causality between innovative technology and measurement and testing standards and the respective market, the empirical analysis concentrates on the trade of measurement and testing products of a country with a top position in measurement and testing technology. In its empirical analysis of Switzerland’s trade flows with Germany, France and the UK, the paper follows the approach of the pioneering paper of Swann et al. (Economic Journal 106 (1996) 1297), who integrated for the first time technical standards as a technology indicator in the estimation of UK trade performance. The trade flows in measurement and testing products from 1980 until 1995 are explained by both an indicator for innovative capacity and for the degree of standardisation. The first indicator is based on the patent applications at the European patent office. The latter uses the stocks of technical standards in the countries differentiated by their regional scope. Four different trade equations are analysed, besides an export and an import function, the trade balance and the intra-industry trade. The results clearly show that both Switzerland’s innovative capacity and its stocks of standards are able to explain its export performance in the three countries. Secondly, especially the stocks of international standards in Switzerland have a positive impact on imports into Switzerland from the three countries, confirming their positive role for fostering trade in general. Thirdly, Switzerland’s export surplus concerning the three trade partners is positively affected by the stocks of international standards in Switzerland, which seem to be an important factor for international competitiveness. Finally, the results of the intra-industry model underline the common view of the general trade-fostering effect of even national standards in the case of the trade with the three countries.     

The impact of patents and standards on macroeconomic growth: a panel approach covering four countries and 12 sectors

Based on the assumption that codified technological know-how contributes to economic growth, this paper presents the estimation of a Cobb–Douglas production function, pooling data from four European countries and 12 sectors. The empirical results confirm that both the stock of patents and the stock of technical standards contribute significantly to economic growth in the 1990s. Whereas the results of the country models are rather similar, we observe significant differences between the sector models, which indicate that standards are more important for growth in less R&D-intensive industries and patents in R&D-intensive industries.

Managing portfolio risk in strategic technology management: evidence from a panel data-set of the world's largest R&D performers

In this article, we analyze the impact of firms’ technology bases on their financial performance. By taking a strategic perspective of technology, we argue that it is not sufficient to analyze only the size or novelty/quality of the technology base as technology bases can best be understood as portfolios of individual technologies. In such a framework, risk consideration should be taken into account. More specifically, we argue that increasing technological breadth can serve as a hedge against the inherent uncertainties of developing and commercializing technology, in particular when the technology base is very large or novel. We also propose that technology has higher impacts on financial performance for firms with broader technology portfolios. A similar argument proposes that technological breadth can offset the increased risks of addressing foreign markets. We test our hypotheses using an international panel data-set of large R&D-performing firms. Our results suggest that broad technology portfolios can indeed serve as a hedge against technological and commercialization risks.     

An economic analysis of standards competition: The example of the ISO ODF and OOXML standards

The objective of this paper is to analyze economic efficiency considerations of standards competition, in order to thereby enrich the discussion about the transfer of the ECMA-376-1 (Office Open XML - OOXML) standard into the ISO/IEC 29500:2008 standard parallel to the already existing ISO/IEC 26300:2006 (Open Document Format for Office Applications - ODF) standard. Based on the available economic literature we identify parameters that need to be considered in the decision for or against a competition between competing standards. The characteristics in the specific case of competition between the ODF and the OOOXML standard clearly justify the decision for two documents standards.