Using psychographics for major donor cultivation

Not-for-profit organisations can use psycho-graphics — defined as values, attitudes and lifestyle particulars — to help determine the general type of programme or project the potential donor is likely to find of interest and the best time in its lifecycle to involve the donor. Donors and prospects provide visible ‘clues’ that fundraisers can use to predict their most likely areas of funding interest and willingness to take risks. This can be the key to quicker decision making on the part of the major gift prospect.     

The 2012 Olympic Ambassadors and sustainable tourism legacy

This paper examines the capacity of the London (2012) Olympic Ambassador volunteer programmes to create a sustainable tourism legacy. It contributes to the literature on event legacies, particularly the role of volunteers promoting tourism in their home destination. Using an exploratory inductive approach, semi-structured in-depth interviews were conducted, in 2012 and 2013, with managers of all 11 Ambassador volunteer programmes associated with London and the 10 other regional venues that hosted London Olympic and Paralympic Games events. These show that volunteer Ambassadors enhanced tourist experiences during the Games through the Ambassadors’ pride in their home city, enthusiasm and local knowledge. However, although the Ambassador programmes had aspirations to create a sustainable legacy, in the form of a pool of experienced volunteers to support future events and further tourist visits, this was severely constrained by cuts in local government budgets. The Government Olympic Executive provided a coordinating role leading up to the Games, but neither they nor the London Organising Committee for the Olympic Games provided practical assistance for legacy development. This was a missed opportunity to channel the enthusiasm of mega-event volunteers into further volunteering to promote tourism.     

An analysis of the impact of adopting IFRS 8 on the segment disclosures of European blue chip companies

Amidst the IASB's post-implementation review of IFRS 8, we examine how the standard's adoption changed the reporting of segments by European blue chips (i.e. companies comprising the top tier index of 14 European stock exchanges). We focus on anticipated benefits articulated in the IASB's Basis for Conclusions and concerns expressed by IFRS 8 opponents.In addition to convergence with U.S. GAAP, IFRS 8 results in the reporting of significantly more operating segments on average. However, most companies report the same number or fewer segments. Refuting claims regarding the loss of geographic data at the entity-wide level, we identify an improvement in the fineness of disclosures and a significant increase in the disclosure of geographic groupings. We do not identify an improvement in consistency of segment disclosures with other sections of the annual report, which is due to the consistency already achieved under IAS 14R.IFRS 8 results in a significant decline in the number of reportable segment information items (notably liabilities) and a significant decline in the reporting of capital expenditures at the entity-wide level. Furthermore, adoption of the standard produces a lack of comparability in segment profitability measures and extensive reporting of non-IFRS measures. However, almost all companies report a measure of segment profitability tied to a number on the consolidated income statement or reconciled to the income statement.     

The use of earnings and cash flows in investment decisions in the U.S. and Mexico: Experimental evidence

In this study, we investigate which of two accounting performance measures, earnings or cash flows, is used more in valuation decisions by non-professional investors in the United States and in Mexico. This issue is relevant for the Mexican Stock Market (Bolsa Mexicana de Valores) because the Bolsa's growth has stagnated compared with markets of other Latin American countries. Results of the study reveal that the majority of participants in the U.S. rely on earnings while the majority of participants in Mexico rely on cash flows. Results also suggest that the users’ predisposition can be dysfunctional to the extent that they do not consider using the other accounting measure, even when doing so made it easier to arrive at the correct valuation result (i.e. they did not choose to use the more persistent and therefore easier to forecast accounting measure). However, results are mixed for participants using earnings, since we document a higher chance of forecasting errors for participants in both countries when using earnings rather than cash flows in their calculations for the failure of these participants to adjust earnings for depreciation.This study extends the existing international literature by documenting a country-specific predisposition to use cash flows or earnings as a valuation tool by non-professional investors. Moreover, this study also shows that this predisposition can be dysfunctional, leading participants to make incorrect valuation decisions as a result of their failure to consider the differential persistence of the two accounting measures presented in the experiment.     

How much do plant guarantees reduce perceived risk?

Abstract

Consumers do perceive risk in purchase decisions and seek to reduce both uncertainty and probability of loss. Risk also varies across persons and purchasing situations. Retailers promote product guarantees as risk reducers, but the quantitative evidence is lacking. They offer guarantees to help resolve outcomes from post-purchase problems mainly, product performance. We used an online survey to investigate the role of risk mitigation by money-back guarantees (MBGs) on a live product: plants. We obtained online responses from 504?US residents?≥?age 18 years who had made at least one live plant purchase in the six months prior to the study. As MBG length increased, perceived risk (PR) decreased. PR was higher for men than for women and declined as income increased. Subjects with a higher level of product involvement, expertise, delight, repurchase intentions, and regret had a higher level of PR. We conducted separate Chow tests for annual and perennial plants by price and MBG length and found several break points. As price increased from $5 to $10, a 30-d MBG reduced PR for annual plants while the reduction in PR was incrementally decreased for all guarantee lengths when annuals were priced over $20. With perennial plants, the MBG had an increasingly larger effect on reducing PR for each $10 increase in price. Overall, for each day increase in MBG length, we observed a 0.0337 decrease in PR, which meant that a 90-d MBG on a plant would reduce PR by 3%. This quantitative evidence of reduction in PR should encourage the use and communication of MBGs which have the potential to improve purchases, customer retention, and profitability.     

The coming of age of major giving

The beginning of the 21st century may well usher in a golden age of major gifts. Not only are those donors born at the beginning of the twentieth century distributing their wealth, but ‘Baby boomers’ and ‘Generation X’ are accumulating significant assets at much younger ages. Each generation appears able and willing to make larger donations to charities. By rethinking major gifts strategy charities can benefit from the increasing wealth and affluence.Copyright © 2000 Henry Stewart Publications.     

The Impact of Deregulation on Casino Win in Atlantic City

This paper examines the impact of deregulation on thedemand for casino gaming in Atlantic City. Specifically, the paper analyzes the impact ofexpanded operating hours and floor space devoted toslot machines. Using monthly win data between June1978 and July 1996, the analysis reveals that expandedfloor space had a significant, positive impact on win,resulting in an average monthly increase of over \$2million. This shows the importance of developing aregulatory structure rigid enough to ensure thehonesty and integrity of the gaming industry, butflexible enough to allow management to respond tochanging market conditions.