艾维商学院互动创造价值

我国自加入世界贸易组织后，城市物流用车方面正逐步与国际接轨。交通部于2001年制定计划，要用5-8年的时间实现无裸露运输。与经济发达国家相比，我国城市物流用车的差距是非常明显的。特别是我国“非典”疫情过后，引起了各行各业的反思，其中也包括城市物流。裸露运输不仅仅会造成诸如环境保护等方面的问题，     

Attributions of blame following a product-harm crisis depend on consumers’ attachment styles

This research examines consumers’ attachment styles as a predictor of attributions of blame following a product-harm crisis. Though the interpersonal attachment literature suggests that consumers with the secure attachment style should attribute the least amount of blame to the brand, we introduce a novel and seemingly contradictory hypothesis. Because of the unique nature of brand relationships, we hypothesize that consumers with the fearful attachment style will attribute the least amount of blame to the brand. In an experiment, we find support for both hypotheses. Further, we find that these effects occur via different mechanisms. Whereas the secure attachment style decreases attributions of controllability, the fearful attachment style decreases attributions of stability. Though many relationship tendencies have been transferred from the interpersonal domain to the consumer domain, our findings remind researchers that brands are a distinct type of relationship partner.     

Financial policy in developing countries

The present financial policies of the developing countries are hardly likely to create favourable conditions for economic growth. A change can only be brought about if the financing of development projects and the imports of consumer goods can be successfully integrated in an overall plan for economic growth and the generation of new sources of revenue for the state.     

艾维商学院 多品牌经理制度应该慎行

品牌是现代商业的一个不可或缺的部分。这的确是真实的，很大程度上是因为品牌在吸引顾客上具有奇特的效应。     

艾维商学院必须重组中印市场战略

上世纪90年代时,跨国企业董事会的问题是：“我们的中国战略是什么？”最近．这一问题已变成：“我们的印度战略是什么？”现在,企业应该问：“我们的中印贸易战略是什么？”     

Brand crises: The roles of brand familiarity and crisis relevance in determining the impact on brand evaluations

Brand crises, defined as well-publicized claims of unsubstantiated or false brand propositions can do severe damage to brands. Yet, the damaging effects of brand crises may not always be uniform. In other words, the effects of crises may be subject to moderators such as the relevance of the crisis to the brand and brand familiarity. We propose a framework that helps us understand the effects of brand crises on consumers' brand evaluations. We test the hypotheses that crisis relevance interacts with familiarity in its effect on brand evaluations, and that this effect is mediated by perceptions of the seriousness of the crisis. Results from two experiments support these predictions.     

The Signaling Impact of Low Introductory Price on Perceived Quality and Trial

Economic signaling theory suggests that consumers interpret price withinthe context of market conditions. Under specific conditions it predicts thatlow price may signal high quality. Results from an experiment designed totest the behavioral assumptions underlying this prediction indicate thatconsumers intentions to purchase conform to the predictions of economicsignaling theory, but their judgments of product quality do not. The resultssuggest that consumers' response to signals may be more complex thanpreviously shown.