Pet‐related consumption as a consumer identity constructor

The objective of this paper was to analyse how pet‐related consumption can be connected to consumer identity construction. This objective is based on the idea that consumers use symbolic meanings from possessions to construct and communicate their identities. Objects of attachment have especially been found to be closely connected to the formation of consumer identity. Furthermore, it is often assumed that consumers struggle to maintain a true sense of self or personal identity while retaining a feeling of belonging and social identity. This may be portrayed through layers of identity, which are composed of personal identity, social identity and other people. Empirical research was conducted using focus groups to create individual collages. The findings indicated that pet‐related consumption was used in the following six ways to construct consumer identity: ‘character developer’, ‘source of well‐being’, ‘means to connect’, ‘status communicator’, ‘object of devotion’ and ‘intermediary’, all of which found their places in the layers of identity. Each of these ways of using pet‐related consumption was paired with one other so that the extremes formulated three dimensions in a consumers' identity construction: the personal dimension, the social dimension and the dimension of emotional attachment. In conclusion, it was proposed that consumer identity construction illustrated via pet‐related consumption as created within both social interactions with meaningful others and those three dimensions is multi‐levelled and multifaceted. The paper invites future research to study both identity construction and emotional attachment, being such multifarious phenomena, and to explore the dynamic interactions that may exist.     

When value co-creation fails: Reasons that lead to value co-destruction

Value co-destruction is a possible outcome of business, public and consumer collaboration. We examine reasons that lead to value co-destruction and when these reasons emerge. Since previous research on the topic is limited, our research approach is abductive qualitative research. The empirical data emerges from 19 semi-structured interviews conducted in seven organizations operating in Finland. Results indicate that value co-destruction emerges due to eight reasons. Our empirically grounded framework for value co-destruction demonstrates when these reasons emerge (before or after the collaboration or interaction) or they are time-independent. Results provide important insights for academics and managers into how value co-creation efforts can have negative outcomes and at what stage each reason is more likely to happen.     

Fluidity of places in everyday food consumption: Introducing snackscapes

Snack consumption encompasses the repetitive habits of consumers in various everyday life spaces. Despite the pervasiveness of snack consumption worldwide, the phenomenon of snacking has not been given extensive attention, unlike other areas of food consumption research. Yet, snacking shows certain distinctive features, such as fluidity of places. This study leans on foodscape literature and introduces the concept of snackscape, which enables us to showcase the multiplicity of places in snacking culture. While prior foodscape studies are located in certain tangible places, such as urban surroundings, festival sites or particular geographical areas, snackscapes demonstrate how snacks may be consumed, for instance, on the move from one place to another, or in a variety of places that are not part of one's ordinary routines, such as on a picnic or a holiday trip to a foreign country. The findings show how places of habitual snack consumption vary from time to time—or are even on the move. This is a powerful demonstration of how a routine‐like consumption practice takes place in everyday life. This study also highlights important consumer policy issues, especially in regard to young consumers and their snacking habits. Thereby, the study brings forward the agentic capacity of snackscapes having implications on engaging in healthier snack consumption.     

Dynamics of communication protocol diffusion: the case of multipath TCP

During the last decade the Internet has faced an architectural stagnation due to lack of wide scale adoption of new communication protocols. A significant reason for non-adoption is that the conflicting interests of networked stakeholders involved in the diffusion process are not understood or taken into account during the protocol development. This paper increases understanding of the dynamics of communication protocol diffusion and provides feedback to protocol development by studying the case of Multipath TCP (MPTCP). Firstly, we introduce a protocol development process which builds on the existing diffusion of innovation theories. Secondly, a quantitative analysis using system dynamics is provided to evaluate the criticality of the factors affecting the MPTCP diffusion. The diffusion of communication protocols is found to follow three adoption models differentiated by the basis of adoption decision. The key finding is that unintentional adoption, alongside device acquisitions or operating system updates, adds a new dimension to the diffusion of innovations theory and may have a significant impact on protocol diffusion. The cross-side network effects between different adopter groups play also an important role and may lead to either market pull or technology push type of diffusion depending on which stakeholder starts to adopt first. Although MPTCP is used as an example protocol, the findings can be also applied to the diffusion studies of other communication protocols.     

Using ski destination choice criteria to segment Finnish ski resort customers

The purpose of the paper is to segment Finnish ski resort visitors according to ski destination choice attributes using data-driven segmentation. In addition, segments are compared in order to ascertain possible differences in personal (gender and age) and situation-specific (type of visitor and traveling companion) characteristics between customer segments. The data were collected from visitors to five different ski resorts in Lapland Finland during the years 2006 and 2007 by self-administered questionnaire. Altogether 1827 responses were collected of which 1529 were acceptable for use in this study. Six different customer segments were identified using the factor-cluster method: passive tourists, cross-country skiers, want-it-all, all-but-downhill skiing, sports seekers, and relaxation seekers. At the end of the paper conclusions are drawn and managerial implications discussed.     

Understanding co‐consumption between consumers and their pets

Pets live with people; they participate in people's everyday life activities and are often seen as human‐like family members. Consumers in the industrialized countries are investing more money in their pets and spending more time with them than ever before. The pet and the owner can even be considered to form a unit that consumes together. In this article, we develop a conceptual understanding of co‐consumption by examining how pets act as co‐consumers in everyday consumption. The pet owner and pet have joint consumption experiences in which they interact with other actors such as service providers. The consumer (pet owner) consumes because of the pet, meaning that he or she constantly needs to take the pet into account in choices and activities beyond pet‐related consumption, such as what kind of car to buy, where to work, whom to marry and how to live. The co‐consumer (pet) also acts as an active agent who experiences, feels, suffers and likes the goods and services that the consumer buys for the pet. Reciprocally, the pet provides the consumer (pet owner) with companionship, support and a boost to wellbeing. As such, our research suggests that co‐consumption provides an understanding not only of consumption with pets but also of other contexts, especially those in which the aim is shared well‐being such as consumption together with children, the disabled or the elderly.     

Do Changes in Regulation Affect Temporary Agency Workers’ Job Satisfaction?

This paper evaluates how a reform relaxing regulations of the temporary help service sector in Germany affected job satisfaction of male temporary agency workers. We isolate the causal effect of this reform by combining a difference‐in‐difference and matching approach using rich survey data. We find that the regulatory change substantially decreased agency workers’ job satisfaction while leaving regular workers’ job satisfaction unchanged. Further analysis reveals that the negative effect on agency workers’ job satisfaction can be attributed to a decrease in wages and an increase in perceived job insecurity. These results are robust to the use of different specifications and placebo tests.