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Ugg boots have developed from Australian generic products to global luxury footwear, and UGG Australia has become a worldwide famous brand through the marketing strategy of celebrity seeding. The strengths of UGG Australia are strict quality control, constant innovation and strict material selection. At first, Ugg was only a pair of ugly boots which looked like using sheepskin with wool to wrap feet. This kind of boots was thick and stupid, but quite light and warm. By the end of the 1990s, more and more people wanted to enjoy a more casual lifestyle and Ugg became the symbol of this lifestyle. UGG Australia tries best to provide consumers with not only a pair of comfortable boots, but also a relaxed, casual and luxurious lifestyle (News, 2008). The fashion industry is hypercompetitive and constantly changing. That is to say, UGG Australia should try its best to be different from its rivals to satisfy customers' changing needs or unique preferences. For this reason, differentiation is the optimal generic strategy for UGG Australia's business in the US. Carrying out differentiation strategy means that value is provided to UGG Australia's customers through the unique features and characteristics of Uggs (Roney, 2005). As a result, superior quality, fantastic design and an image of prestige or status are the bases of UGG Australia's uniqueness.。 相似文献
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作为外出农民工的主体,新生代农民工与第一代农民工存在明显的代际差异。文章从成长背景、基本特征、身份转换、城市融合、就业情况、消费倾向、权益维护与社会保障等方面分析新生代农民工的群体特征。由代际差异得出这一新生群体对社会管理的新挑战:新生代农民工犯罪率较高,其子女教育问题凸显,现有社会保障不足等,并给出相应政策建议,以期解决新生代农民工问题。 相似文献
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工业化、城镇化与农业现代化协调发展是中原经济区建设的战略目标,目前农村经济增长缓慢已成为关键制约因素,因此,加快土地流转,实现土地集约化、规模化经营是推动中原经济区建设的关键所在。作为河南省农村改革发展综合试验区,信阳市探索出以农村土地信用合作社为载体的"江湾模式",有效促进了土地流转、农民增收和新农村建设,对中原经济区建设中的土地流转,尤其是土地集中机制创新具有一定的借鉴意义。 相似文献
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杭州市现有山林面积1753.74万亩,其中集体山林面积1536.86万亩。深化集体林权制度改革是稳定和完善农村基本经营制度的内在要求,是加快林业可持续发展、促进生态文明建设的迫切需要。2007年12月,浙江省率先提出深化集体林权制度改革,出台《关于进一步深化集体林权制度改革的若干意见》;2008年6月,中共中央、国务院下发《关于全面推进集体林权制度改革的意见》。 相似文献
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当前,我们面临着前所未有的人口、资源与环境的挑战,发展低碳经济成为我国出口贸易的必然选择。本文利用博弈模型,对在低碳经济约束下,我国出口贸易模式的选择进行分析,并得出在国际贸易中促进低碳经济发展的对策及建议。 相似文献
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