排序方式: 共有29条查询结果,搜索用时 15 毫秒
1.
To date, little is known about how consumers perceive local and foreign olive oil. This study was conducted with the intention of exploring key trends in Jordanian consumers’ perceptions toward local olive oil and to examine whether they are ethnocentric toward purchasing their local olive oil in the era of the Arab Spring. The research design is a combination of quantitative with a qualitative technique to support and expand on the research findings. Data were collected from a total number of 196 Jordanians who live in Amman city. The results revealed that Jordanians are loyal to their country’s olive oil; they expressed strong ethnocentric tendencies toward purchasing it, and their purchasing tendencies are influenced by nationalism. Jordanians ranked their local olive oil as the best worldwide. This article provides original insights into the development and marketing strategies for local and global olive oil producers in the Jordan market and other Arab country markets. 相似文献
2.
For many years, researchers and practitioners have sought out meaningful indicators of sales performance. Yet, as the concept
of performance has broadened, the understanding of what makes up a successful seller, has become far more complicated. The
complexity of buyer–seller relationships has changed therefore as the definition of sales performance has expanded, cultivating
a growing interest in ethical/unethical actions since they could potentially have impacts on sales performance. Given this
environment, the purpose of this study is to explore the impact of moral judgment on sales performance and sellers engaging
in a customer-oriented selling approach. Specifically, by utilizing a sample of 345 business-to-business salespeople, this
study examines the relationships between moral judgment, customer-oriented selling, and outcome and behavior based performance.
Results, managerial implications, and opportunities for future research are provided. 相似文献
3.
Patricia Huddleston Linda K. Good Leslie Stoel 《International Review of Retail, Distribution & Consumer Research》2013,23(2):167-181
Retail buyers in Russia have indicated that some customers have expressed a desire to purchase domestically produced products over imports. Consumer ethnocentrism has been proposed as a measure to provide retail buyers with the information necessary to market to these consumers. The purpose of this research is to determine if perceived product quality of products differs based on country of origin, product necessity and consumer ethnocentric tendency. A repeated measures ANOVA test indicates that perceived quality differs by necessity, by product, by country. A consumer ethnocentrism effect on the overall model, however, was not significant. We conclude that Russian consumers do perceive differences in product quality based on country of origin and product necessity, but that consumer ethnocentrism does not have an effect on perceived product quality. 相似文献
4.
5.
This study examines the relationships between the employability and criminality of white and black male teenagers. A disequilibrium model of employment and crime is formulated and estimated as a simultaneous probit equation system. Our results show that black teenagers who are employed engage in fewer criminal activities. Thus, it appears that blacks view employment and crime as alternative income-generating activities. On the other hand, the criminal behavior of white male teenagers is unaffected by their employment status. The evidence that we provide indicates that whites tend to use employment as a cover for crime or to moonlight in crime. The differences in the behaviors of whites and blacks can be explained, in part, by different legitimate opportunity structures for whites and blacks. One of the more important policy implications is that job opportunities targeted to high risk, black teenage populations will have the additional beneficial effect of reducing crime rates. 相似文献
6.
7.
Marketing Letters - Prior research has shown that approximately half of salespeople fail to achieve their targets each year. Not only is the role difficult but also sales jobs are often marked by... 相似文献
8.
9.
Olga Isengildina Scott H. Irwin Darrel L. Good 《American journal of agricultural economics》2006,88(4):1091-1104
This article uses Nordhaus' framework to determine the efficiency of the revision process for USDA corn and soybean production forecasts over the 1970/1971 through 2004/2005 marketing years. Positive autocorrelation and consistency of directional changes in forecast revisions suggest these forecasts are "smoothed." Evidence is provided that the loss in forecast accuracy due to smoothing is statistically and economically significant in several cases. A conservative bias in farm operators' assessments of yield potential and in the procedure for translating enumerator's information about plant fruit counts into objective yield estimates are identified as plausible sources of smoothing. 相似文献
10.
Morgan P. Miles David J. Good Barbara McDonald Roberta J. Schultz Louis M. Capella 《心理学和销售学》1993,10(2):131-149
The effects of parenthood on consumer decision making have not been systematically studied in prior research of the wildland recreation phenomenon. The present study utilizes data from the most recent National Survey of Recreation to assess the direct effects of parenthood on wilderness-related or wildland outdoor recreation behavior. Additionally, a framework for the conceptualization of the interrelationship between human values, demographics, attitudes toward the environment, wildland management policy variables, attitudes toward wildland recreation, and wildland recreation consumption is proposed. The findings suggest that parenthood is an important variable in understanding wildland outdoor recreation consumption. © 1993 John Wiley & Sons, Inc. 相似文献