The Cost of Monopoly in Australian Manufacturing

This article looks at the deadweight loss arising from monopoly elements in Australian manufacturing under various assumptions and its relationship with the level of concentration.     

Estimating the impact of farmer field schools in sub‐Saharan Africa: the case of cocoa

This study measures the economic impact of the first phase of the Cocoa Livelihood Program (CLP‐I), a current World Cocoa Foundation (WCF) project, sponsored by the Bill and Melinda Gates Foundation and aimed at improving the livelihood of over 200,000 small cocoa producers in sub‐Saharan Africa via training, crop diversification, and farmer‐based organizations. Using data collected from 2,048 pre‐ and post‐CLP‐I interviews of cocoa producers in Ghana, Cote d'Ivoire, Nigeria, and Cameroon, the results show that yield enhancements attributable to CLP‐I are 32%, 34%, 50%, and 62% in Ghana, Côte d'Ivoire, Nigeria, and Cameroon, respectively. Using a total program cost of $151–$200 per beneficiary and estimated annual benefits of $109–$322 per beneficiary over 25 years, the benefit‐cost ratios are estimated to range from $18 to $62 for every dollar spent on human capital development. These results suggest the WCF should endeavor to increase the number of farmers who receive all, not some, of the components of the program. This would not only help ensure that each producer obtains as much human capital as possible from each of the training programs but increases the probability of reaching the CLP goal of doubling the income of cocoa‐growing households.     

Cents of self: How and when self-signals influence consumer value derived from choices of green products

Consumers choosing between green and conventional products often believe such choices imply trade-off decisions, such that green products provide morally-related advantages but embody price or quality-related disadvantages compared to standard products. We study the consequences of such trade-offs for consumer value in the context of privately consumed green products. To develop our theoretical model, we draw from the perspective of self-signaling – consumers' act of signaling information about their internal qualities to their own self through choice. We explore how and when self-signals from such trade-off decisions influence consumer value gained from comparative choices of green versus standard products. Six studies were conducted, using divergent measures of the dependent variable, multiple product categories, and measured as well as manipulated self-concept clarity (SCC). We find a joint effect of self-signals from comparative choices and self-concept clarity on consumer value, such that positive self-signals lead to incrementally higher satisfaction and willingness to pay for consumers with low SCC but not significantly so for those with high SCC. Results show that this joint effect may occur for consumers with low SCC because they gain incremental value from perceived self-concept alignment – a state that is construed from the perception that a self-signal is aligned with the consumer's self-concept. This study contributes to marketing research by proposing and testing a novel mechanism that can underlie self-signaling.     

Öffentliches und Geheimes

In the second half of 2009, the entire media agenda in Germany was dominated by the swine flu, next to the German Federal Parliament elections. Criticism was voiced in the media against the pharmaceutical industry for lobbying the nationwide swine flu vaccination, which was widely considered nothing but a product of the industry’s lobbying power. In order to avoid the usual interviews with lobbyists, we attempted to apply a new methodological framework approach in analysing lobbying processes and key stakeholders in the public sphere—and outside. Crucial to the diversified approach, which involves quantitative content analysis of media coverage and press releases, are interviews with journalists, lobbyists’ network analysis and internet research on biographies. Although a conspiracy could not be conclusively proven, the results do indicate associations that validate the criticism of the industry’s lobbying activities.