Investigating the gap between citizens' sustainability attitudes and food purchasing behaviour: empirical evidence from Brazilian pork consumers

Consumers worldwide are increasingly concerned with sustainable production and consumption. Recently, a comprehensive study ranked 17 countries in regard to their environmentally friendly behaviour among consumers. Brazil was one of the top countries in the list. Yet, several studies highlight significant differences between consumers' intentions to consume ethically, and their actual purchase behaviour: the so‐called ‘Attitude‐Behaviour Gap’. In developing countries, few studies have been conducted on this issue. The objective of this study is therefore to investigate the gap between citizens' sustainability‐related attitudes and food purchasing behaviour using empirical data from Brazil. To this end, Brazilian citizens' attitudes towards pig production systems were mapped through conjoint analysis and their coexistence with relevant pork product‐related purchasing behaviour of consumers was investigated through cluster analysis. The conjoint experiment was carried out with empirical data collected from 475 respondents surveyed in the South and Center‐West regions of Brazil. The results of the conjoint analysis were used for a subsequent cluster analysis in order to identify clusters of Brazilian citizens with diversified attitudes towards pig production systems, using socio‐demographics, attitudes towards sustainability‐related themes that are expected to influence the way they evaluate pig production systems, and consumption frequency of various pork products as clusters' background information. Three clusters were identified as ‘indifferent’, ‘environmental conscious’ and ‘sustainability‐oriented’ citizens. Although attitudes towards environment and nature had indeed an influence on citizens' specific attitudes towards pig farming at the cluster level, the relationship between ‘citizenship’ and consumption behaviour was found to be weak. This finding is similar to previous research conducted with European consumers: what people (in their role of citizens) think about pig production systems does not appear to significantly influence their pork consumption choices. Improvements in the integrated management of this chain would better meet consumers' sustainability‐related expectations towards pig production systems.     

Organizational dissidence: The case of whistle-blowing

Research on whistle-blowing has been hampered by a lack of a sound theoretical base. In this paper, we draw upon existing theories of motivation and power relationships to propose a model of the whistle-blowing process. This model focuses on decisions made by organization members who believe they have evidence of organizational wrongdoing, and the reactions of organization authorities. Based on a review of the sparse empirical literature, we suggest variables that may affect both the members' decisions and the organization's responses.     

The first quarter-century of spaceflight

The article presents an overview of the significant events and achievements of the first 25 years of spaceflight. The primary focus is on the progress and evolution of the space programmes of the USA and the USSR, although significant developments in other national and international space programmes are also discussed. Emerging issues likely to be increasingly important in the years ahead are explored—the militarization of space, international competition surrounding the commercialization of space activitites, access to space for LDCs, and the nature of the political and legal regimes for space.     

E‐learning: emerging uses,empirical results and future directions

The use of network technology to deliver training is the latest trend in the training and development industry and has been heralded as the ‘e‐learning revolution.’ In an effort to separate hype from reality, this paper reviews practitioner and research literature on e‐learning, incorporating unpublished information from interviews with managers and consultants directly involved in e‐learning initiatives. Specific attention is given to why organizations use e‐learning, what the potential drawbacks to e‐learning are, what we know from research about e‐learning and what the future of e‐learning may hold.     

The gap between the environmental attitudes and the environmental behaviour of small firms

Small firms are facing serious difficulties responding to environmental pressures. Due to their unique characteristics, small firms cannot be expected to employ scaled down solutions that have been developed by, and for, larger organizations. The indications are that the typical owner–managers of manufacturing and service small firms are struggling to bridge the gap between their environmental attitudes (aspirations) and their environmental behaviour (practices). Part of the problem would appear to be the domination of an outmoded paradigm that has created a set of values, personal and corporate, that is unable to cope with the environmental problems of today. However, the prognosis need not be pessimistic. There is evidence to suggest there are driving forces promoting change toward a more sustainable small firms sector. A number of emerging solutions offer ways to tackle the problem at the level of the firm, such as industrial ecology, and at the level of the institution, such as ecological modernization. The message remains that support for more extensive environmental education and training programmes and a much stronger regulatory framework would help to counteract the imbalance between the resistant forces and driving force that are presently widening the gap between small firm environmental attitudes and behaviour. Copyright © 1999 John Wiley & Sons, Ltd and ERP Environment.     

ANALYZING PERFORMANCE AUDIT REPORTS OF DESTINATION MANAGEMENT ORGANIZATIONS' ACTIONS AND OUTCOMES

As past research has considered the major stages of the consumer behavior model separately, it is hardly possible to evaluate the most effective factor over final decision making. Thus, this study has a special significance, as it evaluates every stage, makes a comparison between stages, and puts forward the relationship between them. The discussion of findings is related to the assessment of data collected through a questionnaire survey among Turkish domestic tourists. Study findings have concluded a positive interrelationship among all stages of the consumer behavior model in tourism, and these findings can be regarded as sufficient evidence to support the 10 research hypotheses proposed in the study. In light of these findings, the paper also addresses both theoretical and practical implications.