Exploring consumer attitudes to online collaborative consumption: A typology of collaborative consumer profiles

Online collaborative consumption enhances peer networks, members of which communicate, collaborate, and even deliver services to one another via digital sharing platforms. Despite the tremendous increase in collaborative consumption, due in large part to the development of the Internet, the reality of the economic and social movements that underpin this trend is much less visible. Of course, not all consumers seek collaborative consumption or interact through online platforms. Using a qualitative approach, this paper aims to investigate motivational factors and barriers against collaborative consumption and to establish a typology of collaborative consumer profiles, identifying the most suitable type of online sharing platforms for each profile. The findings reveal the following collaborative consumer profiles: committed, pragmatists, intermittent, and skeptical, each demonstrating different preferences for the different type of online sharing platform.     

Causality in social theory via linguistic fuzzy logic

I present a new approach to the study of causality in social theory using linguistic fuzzy logic as a framework. This approach differs from conventional analysis of causality on two fronts. First, all variables are considered to possess two degrees of freedom (or variation): a linguistic nuance value, which corresponds to what we conventionally refer to as interval or categorical value, and a linguistic truth value, which measures our confidence level in this nuance value. Second, combining this double fuzzification of variables with linguistic fuzzy logic I propose new tools for studying fuzzy causality. The linguistic fuzzy logic approach is illustrated through a re-examination of Skocpol’s (1979, States and social revolutions: a comparative analysis of France, Russia, and China. Cambridge University Press, Cambridge) theory of social revolution.