Consumer Skepticism of Claims in Food Ads vs. on Food Labels: An Exploration of Differences and Antecedents

Considerable evidence shows that consumers are skeptical of advertising, that is, have a tendency to doubt the truth of advertising claims. The main focus of our paper is to explore, in the context of food products, whether this typically high level of skepticism is also exhibited for product labels. In addition, we look at consumer skepticism associated with health claims in food ads and labels as well as with the Nutrition Facts Panel on food packages. Finally, we examine some individual difference factors that might influence consumer skepticism. We report the results of a large‐scale survey designed to explore these issues, and we discuss the implications of our findings for public policy and future research.     

Do consumers view the nutrition facts panel when making healthfulness assessments of food products? Antecedents and consequences

Consumer use of the Nutrition Facts Panel (NFP) is an important topic of interest to researchers and public policymakers. Studies conducted in the United States and elsewhere find high levels of self-reported use of the NFP or its equivalent. However, data from self-reports may inflate estimated NFP use due to social desirability problems. Utilizing data from an online experiment, we examine whether consumers choose to view the NFP when assessing the nutritional properties and disease-fighting abilities of foods. We also examine the antecedents of NFP-viewing behavior and its implications for the accuracy of healthfulness judgments and the potential for overgeneralization. We conclude with a discussion of the public policy implications of our results and point to directions for future research.     

Impact of Payment Technology on Seasonality of Currency in Circulation: Evidence from the USA and India

Journal of Quantitative Economics - This paper examines the impact of payment technology on seasonality in currency in circulation. We specify that total transaction in a period follows a Gompertz...     

Advertising effects on consumer welfare: Prices paid and liking for brands selected

The effect of advertising on consumer welfare has been the subject of dispute among economists, arising largely from disagreement among scholars regarding the persuasive versus the informative role of advertising. This paper reports two experiments that explore the welfare implications of advertising effects. Experiment 1 shows that the same advertisements can either increase or decrease prices paid for selected brands, depending on the degree to which the choice situation requires brands to be recalled in order to be considered. However, an increase in prices paid caused by advertising does not necessarily imply detrimental effects on consumer welfare. Experiment 2 shows that, even under circumstances in which differentiating advertising leads consumers to select brands with higher average prices, it can provide useful information to consumers that allows them to make purchases that are more in line with their personal tastes than are the choices of consumers not exposed to the advertisements.     

Estimating welfare changes from efficient pricing in public bus transit in India

Three different and feasible pricing strategies for public bus transport in India are developed in a partial equilibrium framework with the objective of improving economic efficiency and ensuring revenue adequacy, namely average cost pricing, marginal cost pricing, and two-part tariffs. These are assessed not only in terms of gains in economic efficiency, but also in changes in travel demand and consumer surplus. The estimated partial equilibrium price is higher in all three pricing regimes when compared to the current price. As a result, consumer surplus falls in all three cases. The price increase is much larger with average cost pricing compared to marginal cost pricing or two-part tariffs, and hence a larger fall in demand and consumer surplus occurs due to average cost pricing. While there is a gain in economic efficiency from marginal cost pricing and two-part tariffs, this improvement comes at the expense of reduced public bus transit demand and consumer surplus, given the price inelastic public bus transit demand estimated for India. Given the mobility needs and the developmental concerns of a growing economy such as India, the challenge for policy makers is to balance the gains in economic efficiency in the public bus transit sector against other social, political, and developmental goals.     

Intellectual capital and firm performance: evidence from Indian banking sector

In the aftermath of the 2008 financial crisis, the entire Indian banking industry was paralysed and their performance was shattered by the unfolding of enormous cases of Non-performing Assets (NPA). The study estimates the operating efficiency of 40 Indian banks for 5 years (2011–15) as a proxy of performance measure using the output-oriented DEA-BCC model. We find that nearly 62% of the state-owned banks and 47% of the private banks are inefficient indicating that the inefficient banks need to reduce their inputs or improve their output to become efficient. The study further investigates the relationship between intellectual capital (IC) and bank performance using a truncated regression model. The regression results show that out of the three components of intellectual capital, only human capital efficiency is positively and significantly associated with operational efficiency while structural capital and finance capital have a negative impact on the efficiency of banks. The study concludes that to achieve competitive edge banks should invest in their human capital. The results are robust in the case of financial variables taken as a proxy for performance.     

Characterizing the sustainability problem in an exhaustible resource model

We provide a general condition under which consumption can be sustained indefinitely bounded away from zero in the continuous time Dasgupta–Heal–Solow–Stiglitz model, by letting augmentable capital substitute for a non-renewable resource. The assumptions made on the production function are mild, thus generalizing previous work. By showing that Hartwick?s rule minimizes the required resource input per unit of capital accumulation, and integrating the required resource input with respect to capital, we obtain a complete technological characterization without reference to the time path. We also use the characterization result to establish general existence of a maximin path.     

An E-Valuation Framework for Developing Net-Enabled Business Metrics Through Functionality Interaction

Managers engaged in net-enabled business planning seek metrics to help them analyze the success of their e-business investments. Likewise, researchers require metrics to build analytical models and conduct empirical research on the impact of e-business strategies on firm performance. In this article, the authors develop a comprehensive E-Valuation Framework for identifying net-enabled applications and their resulting user-based functionalities for activities across the value chain. The authors propose that the real value from net-enabled applications can be found in functionality interactions, where one application enables or enhances functionality in another application. The comprehensive framework can be used to generate three types of metrics managers can use to evaluate their net-enabled strategic initiatives. Further, a classification of net-enabled organizations provides the basis for selecting applications critical to a firm's strategic thrusts. We make use of the resource-based view of the firm and real-options analysis to discuss how successful application deployment is based on the resources and assets the firm possesses as well as managing the rollout of an applications portfolio over time. The framework allows managers to map their organization's net-enabled initiatives into a coherent, easily understood visual representation and provides direction for researchers evaluating the efficacy of net-enabled business strategies.     

Financial liberalization and remittances: Recent panel evidence

We investigate the impact of financial liberalization on remittances to 84 countries over the period 1986–2005. Explicitly accounting for the multidimensionality of financial reform, we find that the various dimensions impact remittances differently: Increased economic freedom in the financial sector, as captured by absence of direct government control over the allocation of credit, has a positive and immediate impact. However, the improved robustness of financial markets, as captured by the development of security markets, improvement in the quality of banking supervision, and removal of stringent restrictions on interest rates and international capital, has a negative and lagged effect. The net combined effect reveals that financial liberalization may have a modest negative impact on remittances in the long run.     

On the Welfare Significance of National Product for Economic Growth and Sustainable Development

This paper formulates an investment value transversality condition in a continuous-time growth model, which characterizes competitive paths along which current net national product measures the welfare achieved along the path. This transversality condition requires that the present value of net investment goes to zero asymptotically. An example provided shows that, in general, competitive paths do not necessarily satisfy this condition. It is also shown that, in a standard growth model including an exhaustible resource as an essential factor of production, competitive paths always satisfy this condition. Implications regarding national income accounting procedures and sustainable development policies are discussed.
JEL Classification Numbers: D90; O11; O41; Q32.