网络强度、组织冗余与创新模式——对200家样本企业问卷调研数据的实证检验

通过社会网络带来资源冗余进而对创新选择产生影响，这一机制已成为当今企业可持续发展的重要路径。运用200份企业样本调研数据，对网络强度、不同类型组织冗余及两种创新模式进行实证检验，结果发现，网络强度显著正向直接影响利用式创新和探索式创新;网络强度还通过正向影响未吸收冗余对两种创新产生正向间接影响作用;未吸收冗余与创新模式间具有显著正向影响关系,而吸收冗余在三者影响路径关系中检验结果不显著，可能是受企业自身因素或条件影响所致。最后，根据研究结论提出3点重要管理启示。     

高技术企业多元化战略对创新持续性的影响——动态能力的调节作用

基于资源基础理论和持续创新内生机制，利用435家高技术企业2010—2018年面板数据，对多元化战略对高技术企业创新持续性的影响进行探究。结果表明，产品多元化与创新持续性呈正U型关系，技术多元化对创新持续性具有正向促进作用，产品多元化与技术多元化协同效应对创新持续性具有负向影响；动态能力强化了产品多元化与创新持续性之间的正U型关系，并正向调节技术多元化与创新持续性之间的关系。在动态能力调节作用下，高技术企业产品多元化与技术多元化协同效应对创新持续性具有正向影响。     

粤港澳大湾区创新生态系统内部耦合时空演化及空间收敛分析

在构建以国内大循环为主体、国内国际双循环相互促进的新发展格局下，高效协同的区域创新体系有助于将粤港澳大湾区三地建设成为具有全球影响力的科技创新中心。通过构建创新生态系统综合评价指标体系，采用耦合协调模型和空间计量模型，实证检验大湾区10个城市2007-2019年创新生态系统内部耦合协调水平、时空跃迁特征以及收敛性。研究发现，大湾区整体及各城市耦合协调度呈上升趋势，基本实现从失调衰退区到协调过渡区的转化，具体可划分为4个等级层次；大湾区创新生态系统协调耦合度存在显著的绝对β与条件β收敛趋势，即最终收敛于同一稳态水平，且城市间差距逐渐缩小。其中，经济发展水平、对外交流水平、人力资本水平对创新生态系统协调耦合度起显著正向作用。     

Online marketing: When to offer a refund for advanced sales

Advance selling is a marketing strategy commonly used by online retailers to increase sales by exploiting consumer valuation uncertainty. Recently, some online retailers have started to allow refunds on products sold in advance. On the one hand this reduces the net advance sales, but on the other hand it allows a higher advance sales price. This research is the first to explore the overall effect of allowing a refund on profits from advance sales, identifying conditions where advance selling with or without refunds (or no advance selling at all) is best. We analytically compare the profits of three advance selling strategies: none, without refund, and with refund. We show that selling in advance and allowing a refund is optimal for products with a relatively small profit margin and small strategic market size, and that the added profit can be considerable. Our results guide managers in selecting the right advance selling strategy. To facilitate this, we graphically display, based on the two dimensions of regular profit margin and strategic market size, under what conditions the different strategies are optimal.     

How do successful scholars get their best research ideas? An exploration

We interview 24 marketing professors to ask how they got the ideas for 64 of their papers. More than three-quarters of the papers were inspired by holes in the literature, by a “stylized fact” that the current literature cannot explain, or by an interaction with a manager. The rest fall into several smaller categories that to a large extent can be seen as special cases of the three big ones. We describe how papers from each of the three big categories help move the literature forward. We also illustrate the range of situations contained in each category by way of several examples. Among the authors we interview, most do not use a single source. As these authors become more senior, managerial contacts play an increasing role, while the balance between literature and stylized facts appears to be unchanged.

     

The effect of shared auditors in the supply chain on cost stickiness

Do supply chain audits have real effects?We focus on the effect of shared auditors in the supply chain on corporate cost stickiness.When a supplier shares audit...     

The impact of innovation on companies’ cross-border mergers and acquisitions: evidence from China

Quality & Quantity - This paper contributes to the literature on the effects of companies’ current innovation capability on cross-border M&A initiation decisions by providing...     

The evolution of competition in innovation resource: a theoretical study based on Lotka–Volterra model

This research uses the Lotka–Volterra model to analyse the competition of innovation resource between two enterprises and studies the dynamic effects of environmental changes through the change of model parameters. The research finds that there are three possible results of the competition in innovation resource. That comprises ‘crowding out effect’, ‘unstable equilibrium’ and ‘stable equilibrium’. The results of competitive evolution are determined by enterprises’ interaction parameters. However, the natural growth rates, the initial resource possessions of both enterprises and the amount of regional innovation resource have a significant impact on the evolution of competition.     

剖线强度梯度变化的作物软硬变化区精确划分

[目的]软硬变化区的划分是进行遥感变化检测技术识别农作物的基础。为解决人工判读方法中存在人为主观因素影响以及自动判别和交互式判别方法对不同研究区的适用性问题,该文提出基于剖线梯度变化(Profile based Gradient Change Magnitude,PGCM)进行软硬变化区划分的方法。[方法]该研究选择破碎农业景观种植区域为研究区,计算拔节期Quick Bird影像和播种期模拟影像两个时相的变化强度,从作物地块内部向外绘制剖线,利用剖线强度的梯度变化确定硬变化区(Hard change region,HCR)、软变化区(Soft change region,SCR)和未变化区(Non change region,NCR)3者间的划分阈值。[结果]从识别结果来看,PGCM能够有效在地块边界处探测到软变化像元,进而确定HCR、SCR。像元分辨率在5~60 m不同尺度下,识别HCR区混入比例为11%~16%,混入比例随着分辨率下降而降低;NCR区混入比例为3%~4%,受分辨率尺度影响不大;SCR区识别比例为74%~86%,识别精度较高,识别结果与冬小麦空间分布结果保持一致。[结论]PGCM方法能够自动、便捷地确定阈值,摆脱人工判定的主观性,有效地划分出HCR、SCR和NCR 3个区域,为进一步HCR、SCR区内的作物识别提供基础。     

农户生物菌肥购买意愿及行为的影响因素研究*——基于山东省设施菜农的调研数据

[目的]生物菌肥对于土壤改良、环境改善、食品安全具有重要意义,但目前生物菌肥在整个肥料产业中所占份额较小,迫切需要探讨如何从农户角度提高生物菌肥的施用比例。[方法]基于设施蔬菜农户的数据,构建Bivariate Probit模型,对农户生物菌肥的购买意愿和行为的影响因素进行比较研究。[结果]农户的生物菌肥购买意愿和行为总体上呈现一致性,愿意购买的农户中有97. 77%的农户具有实际的购买行为;但两者的影响因素有所差异,从差异因素来看,质量安全检测对购买意愿具有显著的正向影响,但对购买行为的影响并不显著;农户文化程度、种植年限、对无公害、绿色、有机蔬菜的了解程度,经销商推荐,施肥指导对购买行为具有显著的正向影响。从共同因素来看,生态环境认知变量对购买意愿和购买行为影响不显著。[结论]要推广生物菌肥,需要进一步加强质量安全检测体系对农业行为的约束性,提升经销商的规范经营意识,采用集中招标等灵活的价格政策,提升农户的生态技能,并在保护生态环境方面出台更完善的农业绿色发展政策。