Tacit meaning in disguise: Hidden metaphors in new product development and market making

This article explores the role of metaphor in product development processes and market making. Based on a sociocognitive perspective of innovation dynamics and required learning by market actors, the potential of metaphors for mental model development during new product development (NPD) processes is investigated. Three roles for metaphors as cognitive focusing devices for the co-evolution of producers' and consumers' mental models are inferred: mental model communication, mental model matching, and mental model creation. These roles are illustrated by examples that reinforce the need for creativity in applying metaphors as cognitive focusing devices in NPD and market making.     

Machiavellianism revisited

The field of management has had difficulty embracing the concept of Machiavellianism despite the myriad of studies produced by other fields of social science. It appears that Machiavellianism as a unitary personality construct has limited efficacy in the complex world of organizations. The authors suggest a multidimensional approach to understanding the impact of an individual's threat to organizational functioning. Viewing the construct as discontinuous with two manifestations, predatory and benign, suggestions are made as to the location within organizations where such individuals may be found. A research approach is also suggested. George Nelson, Assistant Professor of Management at Prarie View A and M University in Texas, has published articles in the Journal of Small Business Management, Entrepreneurship: Theory and Practice, and Business Insights. He has presented papers at SWFAD, International Marketing and Management, and ORSA/TIMS conferences. His research interests include the interface of business and politics, female entrepreneurs, and applied organizational theory. Diana Gilbertson, Associate Professor of Management at California State University in Fresno, conducts research in nonprofit strategic management, leadership, and women in business. She has presented papers at numerous conferences and has published in the Labor Law Journal.     

Approaches to child labour in the supply chain

This paper examines the difficulties of dealing with child labour in the supply chain. It begins by identifying a number of the factors which make global supply chains so difficult to manage. It goes on to outline a framework of different approaches that can be taken to managing the supply chain with relation to child labour, moving from national and international regulation, through to the role of NGOs and the companies themselves. Focusing on an 'engagement' strategy for dealing with child labour, the paper traces a case study of Adidas-Salomon and its attempts to implement their 'standards of engagement' in this area with relation to one of their supplier factories in Vietnam. The research draws on the direct involvement of one of the authors who visited the site and was able to interview staff and observe the operation in practice. Her findings are supported by wider work on the implementation of corporate approaches to human rights at a range of companies interviewed by another of the authors. The paper aims to highlight the issues needing to be addressed for companies considering the 'involvement' approach to child labour. It also aims to develop theory on our understanding of different approaches to corporate rights.