Advertising to the masses: the effects of crowding on the attention to place-based advertising

Advertising situated in environments where people congregate or pass through on their way to somewhere else benefit from being placed in such high traffic areas. However, these strategically placed ads also suffer from conditions of human crowding that prevents them from being noticed and processed. We undertake a study of place-based advertising in a shopping mall using facial recognition software to determine the effect of human density on the attention directed to advertising. We find that as human density increases, attention to advertising decreases, but only to a point where it begins to increase again. Our research also finds that human density plays a moderating role on the motivation to process advertising.     

Gentrification and Blight: Relationship to Involuntary Displacement

Because homelessness is visible in cities with high levels of gentrification, the media have linked the two phenomena. But the displacement taking place in most American cities is due more to blight than to gentrification. This article examines both sources of displacement and traces them to the same source: land speculation. In declining cities, land speculation causes parcels to be held vacant in prime locations, leading to disinvestment and an inadequate supply of affordable commercial and residential buildings. In cities with booming economies, land speculation leads to redevelopment of entire neighborhoods where land appreciates in value due to new commercial or residential demand. The solution to gentrification and blight as sources of displacement is to increase land value return and recycling to stabilize urban economies and avoid the boom-bust cycles that are so detrimental to cities.     

Non‐profit vulnerability: An exploratory study

This mixed‐method study explores the symptoms and potential causes of non‐profit vulnerability within the Australian context. Following two focus groups with CEOs and Chairs of non‐profit organizations, an online survey was developed, pilot tested and distributed to non‐profit CEOs. Our findings suggest three symptoms that might be particularly useful in identifying non‐profit vulnerability: a substantial increase in unit costs/delivery hours; a substantial increase in the proportion of administration to program expenses; and a reduced ability to pursue the organization's mission. The results also suggest various potential causes of non‐profit vulnerability; in particular, Board inadequacies; External environmental threats; Project management issues; and Funding constraints.     

Emotional arousal and entrepreneurial outcomes: Combining qualitative methods to elaborate theory

This qualitative study of innovators in the superyacht industry blends longitudinal content analysis with narrative case vignettes to extend nascent theorizing about the antecedents and consequences associated with the arousal of entrepreneurial emotion. The empirically grounded framework induced through our research offers two key theoretical elaborations. First, it extends the existing set of theorized antecedents by highlighting the overlooked roles played by dramatic performances (staged or improvised) and ambient conditions (project, actor and venue considerations). Second, it calls attention to the consequences of emotional arousal for such entrepreneurial outcomes as generating novel solutions to specific problems encountered during the creation process, developing innovative end products, and fostering a general context for innovation.